Shalini Jaiswal

Digital Marketing Specialist

Kolkata, West Bengal, India10 yrs 7 mos experience

Key Highlights

  • 12+ years in marketing leadership roles.
  • Expert in customer-centric growth strategies.
  • Proven track record in brand building and revenue optimization.
Stackforce AI infers this person is a Marketing Leader specializing in Real Estate and Financial Services.

Contact

Skills

Core Skills

Strategic Marketing ManagementBrand StrategyLead GenerationBusiness StrategyBusiness Development

Other Skills

AdvertisingData AnalysisKey MetricsReal EstateStrategic AnalysisOnline AdvertisingContent MarketingSocial Media StrategyAnalytical SkillsAdvanced SalesCommunicationOrganization SkillsCustomer SatisfactionBrand AwarenessOffline Marketing

About

Marketing Leader with 12+ years of experience in growth strategy, brand building, and revenue optimization. Proven in creating scalable systems, improving lead quality, and driving customer-centric campaigns. Passionate about performance marketing, analytics, and business growth.

Experience

10 yrs 7 mos
Total Experience
1 yr 9 mos
Average Tenure
1 yr 7 mos
Current Experience

Value stocks

Marketing Strategist

Sep 2024Present · 1 yr 7 mos · Kolkata · On-site

  • Conceptualize high-impact campaigns aligned with the company’s vision and target audience.
  • Visual & Content Strategy: Lead and guide the Graphics Team to craft engaging and high-converting visual creatives.
  • Strategize Visual Communication with a keen eye on branding, aesthetics, and storytelling. Expert in Fonts & Text Placement-ensuring maximum impact with minimal words.
  • Govern online and offline paid media marketing to enhance lead generation and revenue.
  • Analyze funnel reports, mentor sales representatives, and optimize sales pitches.
  • Drive strategic brand-building initiatives and evaluate digital marketing campaigns for measurable outcomes.
Strategic Marketing ManagementBrand StrategyAdvertising

Oswal group

Head of Strategic Marketing and System Implementer

Oct 2021Jul 2024 · 2 yrs 9 mos · Kolkata, West Bengal, India

  • Advanced Sales:
  • Run Customised Pre-Sales System
  • Arrange and present a detailed analysis of all funnel reports
  • Coach the Sales Representatives on Sales Pitch and Objection handling
  • Create and monitor the thorough Audit Methodology reports & scores
  • Periodic working on Revenues & Cost Appreciation
  • Marketing Strategies:
  • Closely monitor Lead Generation
  • Weekly analysis of Systematic funnel reports & expenses incurred
  • Brainstorm Brand reach/awareness/strategy
  • Govern Online Paid Media Marketing
  • Build the organic platform via SEO/Blogs for non-stop flow of leads
  • FB & Google Analytics
  • Video Marketing including testimonials, drip & mailers
  • Website management
  • Brief the agencies for designing Marketing Collaterals (brochures, flyers, rendered images, walkthroughs etc.)
  • Communicate Offline Marketing via Hoardings, Banners, etc.
  • Implementation:
  • Create effective Sales & Marketing Systems
  • Run Sales & Marketing Operations
  • Organize Corporate Events, Launch New Projects
Lead GenerationData AnalysisKey MetricsReal EstateStrategic AnalysisOnline Advertising+15

Nestasia

Client Relations Manager

Jun 2021Sep 2021 · 3 mos · Kolkata, West Bengal, India

  • Governed social media accounts to resolve client queries pre and post sales
  • Modernized premium clients about product attributes, suggestions for purchases, matching products etc.
  • Fascinated the interests of the target audience, especially in tableware and home décor
  • Administered aid & support in post-sales services
  • Allured audience to the website
  • Handled the logistics team in tracking shipment, locating lost parcels, and constantly checking the delivery of the orders

Pinata consultants pvt. ltd.

5 roles

Client Relations Manager

Promoted

Jun 2019Apr 2021 · 1 yr 10 mos

  • Facilitated value-adding and trusted relationships with clients
  • Navigated market trends, especially targeted consumers’, optimized CRM activities enhancing the engagement of investors
  • Optimized internal communication processes and channels to improve the flow of information and effectiveness of working with clients
  • Streamlined the ambiguous meetings between clients and consumers
  • Created and implemented management changes associated with business process redesign
  • Demonstrated analytical, critical-thinking and data reporting and analysis skills
  • Skilled in drafting format LOIs, Lease Agreements, and Invoice receipts of the closed deals
Business Development

Client Relations Executive

Promoted

Jun 2018May 2019 · 11 mos

  • Established myself as the single point of contact prioritizing clients’ requirements
  • Performed client mapping against spend analysis
  • Augmented business operations by curating commercial proposals and presentations
  • Communicated directly with the sourcing team providing performance-based feedback
  • Participated in all commercial real estate contract negotiations

Market Research Analyst

Nov 2017May 2018 · 6 mos

  • Analyzed commercial places on different locations in multiple cities as part of the survey process
  • Conceptualized reports and surveys, while analyzing data to identify market trends and create insights
  • Studied market conditions to examine potential sales of products and services

Digital Networking Executive

Feb 2017Jan 2018 · 11 mos

  • Advertised vigorously on various property portals and publicized the brand’s presence
  • Created, developed, and managed social communities and implemented the social media strategy to support business goals

Back End Executive

Feb 2016Jan 2017 · 11 mos

  • Procured user requirements and overhauled database solutions
  • Added value on prospective and ongoing deals by integrating the services of the backend team
  • Augmented professional relations with all clients by providing quality, reliable and responsive service
  • Created inventory system to stock up all the scouted properties

Wipro bps

Technical Advisor

Nov 2014Mar 2015 · 4 mos · Greater Kolkata Area

  • Diagnosed and resolved technical issues of BT Broadband services
  • Generated CSR, also troubleshot issues by walking customers through the steps needed to fix various problems

Rsb infosolutions pvt. ltd.

Customer Service Representative

Nov 2013Aug 2014 · 9 mos · Kolkata, West Bengal, India

  • Fulfilled customer-centric operations and ensured customer satisfaction by achieving delivery and service quality norms
  • Persuaded selling software products for technical support to add extra revenue to the company

Education

Business Coaching India

Advanced Sales & Marketing Programme

Dec 2021Jun 2022

Calcutta University, Kolkata

Bachelor's degree

Accenture

Digital Skills- Social Media

The Fundamentals of Digital Marketing

Google

University of Leeds and Institute of Coding

Communication and Interpersonal Skills at Work

Manuj Bajaj

Profit Explosion Mastery — Digital Marketing

Akshar Yadav

Get Overbooked — USE-4 Phase

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