Aashnee Kamboj

Product Marketing Manager

Calgary, Alberta, Canada6 yrs 5 mos experience

Key Highlights

Expert in crafting resonant product messaging.
Proven track record in go-to-market strategy execution.
Strong background in demand generation and lifecycle growth.

Stackforce AI infers this person is a SaaS Product Marketing expert with a focus on demand generation and go-to-market strategies.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingGrowth MarketingDemand GenerationCampaign Management

Other Skills

Marketing Communications PlanningSupervisory SkillsProduct LaunchMarket ResearchLead GenerationDigital Direct MarketingOnline Lead GenerationInbound Lead GenerationProduct ManagementDMManagementAnalytical SkillsCommunicationCampaignsKey Performance Indicators

About

I don’t just market products - I give them a voice, a personality, and a reason to be chosen. From launching products that solve real problems to building messaging that makes people say “finally, someone gets it,” I work at the intersection of product, customer, and strategy. I’ve worn the hats of a demand gen driver, a content strategist, and now a product marketeer who translates complexity into clarity. My approach? Insight-first. Message-smart. Go-to-market obsessed. Whether it’s enabling sales with the right talk tracks, researching customer pain points, or defining positioning that stands out in a sea of sameness, I make sure every word and every launch counts. What I’m known for: • Crafting messaging that resonates, not just ranks • Building GTM strategies that align teams and timelines • Creating content that empowers, not just informs • Thinking like a customer, acting like a strategist • Making marketing human again Good marketing tells. Great marketing translates. I’m here for the latter.

Experience

Nanoprecise sci corp

Senior Product Marketing Manager

Jan 2024 – Present · 2 yrs 3 mos · Calgary, AB · Hybrid

Own go-to-market strategy and execution for AI-driven SaaS products, including product launches, positioning, messaging, and lifecycle growth initiatives.
Lead cross-functional programs across Product, Engineering, Sales, Customer Success, and Marketing to drive product adoption and pipeline acceleration.
Develop persona-based messaging frameworks and industry-specific positioning to support enterprise and mid-market growth.
Design and scale demand generation programs across digital campaigns, webinars, field events, and partner marketing initiatives.
Conduct market research, customer interviews, and competitive analysis to identify growth opportunities and influence product roadmap decisions.
Build sales enablement assets including playbooks, solution narratives, and technical content to improve win rates and deal velocity.
Analyze campaign performance, funnel metrics, and product adoption data to optimize go-to-market strategies and lifecycle programs.
Drive customer education initiatives including thought leadership content, webinars, and product storytelling to support retention and expansion.

Marketing Communications PlanningSupervisory SkillsGo-to-Market StrategyProduct Marketing

Workspan

2 roles

Senior Demand & Product Marketing Manager

Promoted

May 2021 – Jan 2024 · 2 yrs 8 mos · Remote

Led global demand and product marketing programs for a cloud ecosystem SaaS platform, supporting growth across partner channels including AWS and Microsoft.
Defined product positioning and value messaging for technical and business audiences across integration, automation, and partnership solutions.
Built scalable demand generation engines including co-marketing campaigns, digital programs, and partner-led pipeline initiatives.
Partnered with sales leadership to develop targeted plays and accelerate mid-market and enterprise pipeline growth.
Used data-driven experimentation frameworks to optimize campaign performance and improve marketing ROI.
Developed lifecycle campaigns supporting customer adoption, retention, and upsell opportunities.
Managed cross-functional launch initiatives for new product capabilities and GTM programs across multiple geographies.
Built performance dashboards tracking pipeline contribution, conversion rates, and growth program impact.

Marketing Communications PlanningSupervisory SkillsGo-to-Market StrategyDemand Generation

Demand Generation Manager

May 2021 – Feb 2022 · 9 mos · Remote

Executed integrated growth campaigns across digital, content, events, and account-based marketing channels to drive qualified pipeline.
Supported high-velocity sales motion through campaign alignment, lead scoring optimization, and funnel performance tracking.
Led campaign testing initiatives and analytics programs to improve conversion rates and customer acquisition efficiency.
Developed targeted messaging for industry segments and strategic accounts to support market expansion.
Built reporting frameworks and forecasting models to improve visibility into marketing contribution to revenue.
Collaborated with product and marketing operations teams to improve lifecycle marketing effectiveness.

Marketing Communications PlanningCampaign ManagementDemand Generation

Replicon

3 roles

Demand Generation Manager

Promoted

Apr 2018 – May 2021 · 3 yrs 1 mo

Managed multi-channel SaaS demand generation initiatives supporting pipeline growth across SMB and mid-market segments.
Created value-based messaging translating product capabilities into customer outcomes across marketing campaigns.
Built CRM reporting frameworks and marketing analytics dashboards to track funnel performance and campaign ROI.
Led A/B testing and optimization programs improving campaign conversion and engagement.
Partnered with sales teams to improve lead handoff processes and pipeline progression.
Conducted segmentation and competitive research to identify new market opportunities and support GTM strategy.

Marketing Communications PlanningSupervisory SkillsDemand GenerationCampaign Management