Aug 2023 – Present · 2 yrs 9 mos

• Head of Marketing SAP SuccessFactors - APAC (Aug 2023 – Present)
• Accountable for product positioning, demand generation, growth, and adoption across the APAC region, with the primary goal of driving the largest contribution by Volume and Value to the marketing-driven demand for HCM.
• Growth Leadership: Delivered on demanding Demand Generation (DG) objectives across diverse markets, initiating innovative, cross-channel initiatives (e.g., Master Class series, ABM programs) that accelerated market penetration.
• Go-to-Market Strategy: Architected and launched global campaigns (e.g., Executive Exchange for CHROs) and ensured successful alignment of global product & corporate marketing teams with the specific, high-growth needs of local APAC markets.
• Operational Excellence: Drove maximum ROI from Marketing Budgets by aligning efforts across the region with executive leadership and establishing rigorous operational cadences (Business Reviews/ROBs).
• Key Achievement: Led a strong contingent of customers to SAP Success Connect, demonstrating direct influence on executive-level advocacy and adoption.

Oct 2021 – Aug 2023 · 1 yr 10 mos

• CMO Mandate: Led DG Strategy, Planning, and Forecasting for the India Market Unit, overseeing major campaigns and driving pipeline acceleration.
• Scaled Flagship Events: Project Lead for "SAP NOW India 2023," the first-ever executed in India. Achieved exceptional results, generating substantial pipeline and demand for SAP's suite, surpassing all targets.
• Thought Leadership & Pipeline Acceleration: Spearheaded the SAP Industry Knowledge Exchange in partnership with AWS, resulting in a 40% impact on the enterprise pipeline and generating +8M attributable pipe acceleration.
• Brand & Community: Drove HR Marketing, leading HR Connect - 2022 which achieved substantial owned and earned media reach and validated SAP's thought leadership in the HR space.

Apr 2020 – Oct 2021 · 1 yr 6 mos

• Focus: P&L responsibility for new product launches, content strategy, and market development.
• New Revenue Stream: Led the GST Campaign to successfully introduce a compliance offering. Delivered 4.5 M in Cloud revenue and drove 60% of cloud platform revenue, overachieving ERP customer add objectives.
• Scale with Ecosystem: Led Business Development efforts leading to Joint GTM with Consult Partner, converting a market leader in GST from Azure to SAP CP. Achieved 1M+ in Cloud Revenue and reached 2K+ customers via digital webinars.
• Startup & Innovation: Managed a special project under MD's sponsorship (SAP.io & Startup Studio), successfully integrating 30+ new Industry Cloud solutions with Startups and initiating +12 Pilots across the SAP customer base to drive incremental consumption.

Apr 2018 – Apr 2020 · 2 yrs

• Responsible for identifying, architecting and launching initiatives which can help SAP create a proactive response to a market opportunity, directly contributing towards organization's top line. This involves
• 1. Identify potential market opportunities and converting them into business plans.
• 2. Collaborate with cross functional teams of Industry and Technology Experts from within SAP India and SAP Labs.
• 3. Work with ecosystem of co-innovators like partners, consulting firms, startups and customers
• 4. Executing go to market and securing light house wins.

Jan 2017 – Apr 2018 · 1 yr 3 mos

• As Marketing lead for GST, SAP Cloud Platform and S/4HANA, was responsible for crafting SAP’s marketing response to GST opportunity.
• 1. help identify and curate SAP’s solution value proposition for “the biggest TAX reform hitting Independent India”, GST with help of Pre-Sales, IVEs and External TAX experts for S/4HANA, SCM, SAP Cloud Platform, Ariba and Concur.
• 2. GTM Strategy and plan which involved leveraging various marketing channels from on ground engagements to Digital outreach programs.
• 3. Led the execution of campaigns involving Marketing team, Pre-Sales, Sales, product management teams from SAP Labs and SAP Partners.

Jan 2016 – Dec 2016 · 11 mos

• Localized and Launched SAP’s IoT solutions for Indian Market. Created innovative GTM strategy to engage with top accounts and establish SAP as a Thought Leader and in the innovation arena. Credit to lead the most successful launch of SAP’s IoT solution offerings across APJ that year.

Nov 2014 – Dec 2015 · 1 yr 1 mo

• Led Industry GTM in Core Industries like Retail and Manufacturing, Created Account Specific engagements plan with Sales teams to secure pipeline and sales acceleration objectives.