Dec 2023 – Nov 2024 · 11 mos · Toronto, Ontario, Canada · Hybrid

• Directed operations leading a 15-person team to boost productivity and cut delivery timelines by 15%, demonstrating full-stack oversight from planning to analytics while managing P&L for budget efficiency.
• Spearheaded GTM strategies for new product lines, managing cross-functional teams to drive 20% revenue growth by entering untapped markets and aligning with business expectations.
• Led multi-channel digital campaigns, increasing engagement by 25% through creative content, SEO optimization, and data-informed adjustments, optimizing $200K+ budgets for 20% ROI.
• Developed performance frameworks, enhancing reporting accuracy by 25% and empowering team decisions for better ROI, while handling stakeholder management to ensure goal alignment.
• Curated brand events (e.g., Franchise Show, Collision), forging partnerships and mentoring juniors to elevate team skills toward leadership readiness, overseeing P&L to maximize impact.

Mar 2023 – Dec 2023 · 9 mos · Toronto, Ontario, Canada · On-site

• Managed SEO and social media projects, achieving 20% organic traffic growth and 15% higher engagement through precise coordination and oversight.
• Implemented Agile methodologies, reducing project cycles by 20% with seamless tool adoption.
• Crafted a targeted email marketing strategy that lifted lead conversions by 10% through careful planning and execution.
• Optimized marketing budgets, saving 15% while maintaining campaign impact and efficiency.
• Helped develop a GTM strategy targeting newer regions, expanding market reach and aligning efforts with business goals.
• Executed tech events (e.g., Elevate, Collision), managing teams to gain insights and expand networks, building toward strategic leadership while tracking metrics for activation success.

Nov 2022 – Mar 2023 · 4 mos · Toronto, Ontario, Canada · On-site

• Overhauled marketing operations, boosting campaign output by 25% and customer satisfaction by 20% through streamlined processes.
• Refined lead generation efforts, improving conversions by 30% with targeted sales alignment and careful planning.
• Led a rebranding initiative, increasing brand visibility by 35% in key markets through effective coordination.
• Curated landmark events (e.g., CN Tower, Niagara Falls), overseeing full execution to improve brand interactions and team collaboration, with P&L responsibility for ROI tracking.

Mar 2022 – Nov 2022 · 8 mos · Toronto, Ontario, Canada · On-site

• Developed marketing and sales strategies by identifying target customers, developing a voice and image for the brand, and setting short-term goals for the team.
• Created and analyzed marketing campaigns to improve customer engagement using in-house merchandise and ensured that the monthly sales targets were met.
• Researched competitive products and services by identifying and evaluating product characteristics and advertising and implemented marketing and promotional campaigns accordingly.

Sep 2022 – Jan 2023 · 4 mos · Toronto, Ontario, Canada · On-site

• Implemented and optimized targeted email marketing strategies, achieving a 20% increase in campaign engagement through personalized content.
• Revamped social media marketing approach, leading to a 25% surge in user engagement by aligning content with consumer behavior and trends.
• Conducted in-depth data analysis to identify and leverage key performance indicators, resulting in a 15% improvement in marketing campaign ROI.
• Streamlined social media advertising across various platforms using A/B testing, enhancing click-through rates by 20%.
• Worked closely with web development teams to integrate SEO best practices, improving website user experience and search rankings.
• Managed and executed events and exhibitions, contributing to increased brand visibility and audience engagement.

May 2020 – Nov 2021 · 1 yr 6 mos · New Delhi, Delhi, India · On-site

• Led a product launch GTM strategy, securing 20% market share in six months through meticulous planning and execution.
• Reduced marketing spend by 18% while expanding into three new international markets with efficient resource management.
• Enhanced customer retention by 25% through data-driven adjustments and strong project oversight.
• Curated events and activations for festivals in major markets and malls across India, significantly boosting brand visibility.

Apr 2018 – May 2020 · 2 yrs 1 mo · India · Hybrid

• Coordinated outdoor and digital campaigns, increasing engagement by 30% and leads by 20% with thorough organization.
• Spearheaded a digital transition, lifting online metrics by 40% through innovative tool integration.
• Trained junior marketers, cutting onboarding time by 50% with streamlined operational processes.
• Orchestrated outdoor media events and activations for brands in malls and markets, elevating client profiles and consumer experiences.