Ben Widdowson ᯅ

CEO

Sheffield, England, United Kingdom18 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led global launch of industry-first XR solution.
Expert in XR product marketing and strategic partnerships.
Pioneered immersive engineering initiatives with top tech brands.

Stackforce AI infers this person is a leader in XR marketing and immersive technology solutions.

Contact

Skills

Core Skills

Xr Product MarketingGo-to-market StrategySales And MarketingBusiness DevelopmentCustomer Account ManagementAccount ManagementSales StrategyEntrepreneurship

Other Skills

Enterprise XRStrategic PartnershipsSpatial ComputingEnterprise MarketingEcosystem GrowthMarketing CommunicationsMarketing CampaignsStrategic PlanningProduct MarketingBusiness ModelingMarketing StrategyStrategyBusiness StrategyXR industryProduct Launch

About

🚀 Bridging the Gap Between XR Innovation & Market Success 🚀 As an XR marketing leader, I specialize in launching and scaling immersive technologies that redefine how professionals and consumers interact with the digital world. Currently, as Head of Marketing for Immersive Engineering at Siemens, I led the strategic launch of an industry-first XR solution in partnership with Sony—a game-changing XR platform designed for engineers and designers to create 3D in 3D. My expertise spans: ✅ XR Product Marketing – Driving go-to-market strategy & positioning for immersive products ✅ Enterprise XR Marketing – Building ecosystems & driving adoption ✅ Strategic Partnerships – Collaborating with top-tier technology brands to create impactful XR solutions I’m excited about the potential of the next generation of XR solutions, combined with AI and natural language interaction, to define the future of immersive computing. With my experience in XR product marketing, product launches, and strategic partnerships, I’m excited to contribute to scaling XR adoption and shaping the future of spatial computing. Let’s connect and build the next era of XR together! 📩 Open to networking on XR strategy, product marketing, and immersive innovation.

Experience

Siemens digital industries software

Head of Marketing Immersive Engineering ᯅ

Dec 2018 – Present · 7 yrs 4 mos · Sheffield, United Kingdom · Hybrid

🔹 Led end-to-end global GTM and co-marketing programs with strategic hardware partners (Sony), demonstrating mutual brand growth and integrated launch execution.
🔹 Spearheaded 11-country global integrated launch for Immersive Engineering with Sony XR HMD
🔹 Led Tier-1 consumer technology hardware co-development and GTM
🔹 Managed global marketing budget focused on high-growth technology NPI
🔹 Developed and executed the go-to-market strategy, driving awareness and adoption across enterprise customers.
🔹 Leveraged 'halo' customer case studies (BAC, Polipol, Giant Bikes) as for aspirational sports/luxury/comsumer branding to drive adoption for the Immersive Engineering platform.
🔹 Lead XR thought leadership including speaking appearances at AWE, Realize Live and Develop3D
FEATURED MEDIA
🚀 Featured in CES launch keynote
🎥 Sony + Siemens Product launch video
🎙️ XR thought leadership keynote at AWE

Enterprise XRXR Product MarketingStrategic PartnershipsSpatial ComputingEnterprise MarketingEcosystem Growth+16

Lightwork design (now part of siemens industry software)

2 roles

Sales and Marketing Director

Jun 2018 – Dec 2018 · 6 mos · Sheffield, United Kingdom

Working alongside the CEO & CTO to lead the company into new business opportunities with our Iray+, Slipstream, Iray+ Configurator, Iray for 3dsMax products. Directly responsible for all Sales & Marketing activity within the company including business development and managing customer accounts.
Lightworks provide 4 things SLIPSTREAM, Iray+ SDK, Iray+ Configurator and Iray for 3dsMax.
1. SLIPSTREAM is the best way to automatically create high-quality VR Design Review experiences from complex CAD data.
2. The Iray+ SDK is the worlds best rendering engine based on NVIDIA's Iray.
3. Iray+ Configurator is a platform used by some of the worlds top brands for creating high-quality, engaging sales experiences.
4. Iray for 3DS Max enables you to unleash the full power of Iray in your 3DS Max workflow.

Strategic PlanningMarketing CommunicationsSales OperationsBusiness StrategyLead GenerationSales+18

Pre Sales Consultant

Dec 2013 – Dec 2018 · 5 yrs · Sheffield, United Kingdom

Working alongside the CEO & CTO to lead the company into new business opportunities with our Iray+, Slipstream, Iray+ Configurator, Iray for 3dsMax products. Directly responsible for business development and managing customer accounts.
Lightworks provide 4 things SLIPSTREAM, Iray+ SDK, Iray+ Configurator and Iray for 3dsMax.
1. SLIPSTREAM is the best way to automatically create high-quality VR Design Review experiences from complex CAD data.
2. The Iray+ SDK is the worlds best rendering engine based on NVIDIA's Iray.
3. Iray+ Configurator is a platform used by some of the worlds top brands for creating high-quality, engaging sales experiences.
4. Iray for 3DS Max enables you to unleash the full power of Iray in your 3DS Max workflow.

Strategic PlanningMarketing CommunicationsSales OperationsBusiness StrategyLead GenerationSales+13

Sabisu

Strategic Account Manager

Apr 2011 – Nov 2013 · 2 yrs 7 mos · Manchester, United Kingdom

I maintain and expand great relationships with key people within Sabisu's strategically important customers. I'm responsible for achieving sales quota and assigned strategic account objectives. I represent the entire range of Sabisu products and services and lead the customer account planning cycle, ensuring assigned customers’ needs and expectations are met by the Sabisu.

Strategic PlanningMarketing CommunicationsSales OperationsBusiness StrategyLead GenerationSales+13

True reflections uk ltd.

Founder / Director

Sep 2008 – Apr 2011 · 2 yrs 7 mos · Manchester, United Kingdom

True Reflections is a design consultancy in the center of Manchester founded by myself and James Clarke. I had a fantastic time running the company and working alongside some incredible people.

Strategic PlanningMarketing CommunicationsBusiness StrategyLead GenerationSalesBusiness Modeling+8