Prabhu Krishnamoorthy

Digital Marketing Specialist

Chennai, Tamil Nadu, India13 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Consistently achieved 4X ROI on ad spend.
Scaled a tech brand from ₹0 to ₹1 Cr in 2 years.
Expert in bridging business goals with marketing execution.

Stackforce AI infers this person is a Performance Marketing Specialist in the MarTech and EdTech sectors.

Contact

Skills

Core Skills

Paid Media AdvertisingConversion OptimizationGrowth StrategiesLead Generation

Other Skills

Digital Marketing MediaGoogle Adwords ProfessionalFacebook MarketingAutomationPaid Social Media AdvertisingMaking People LaughComedianMarketing StrategyEmail MarketingSocial Media MarketingBloggingManagementC++LeadershipMarket Research

About

Performance Marketing Manager | Turning ad spend into revenue for 10+ years I believe great marketing starts with understanding what customers actually want—not what we think they want. That's why I spend time listening to sales calls, talking to customers, and testing ideas before scaling. My track record: ₹1.5 Cr annual ad spend → 4X ROI consistently Landing pages that convert 18-20% of paid traffic Scaled a tech skilling brand from ₹0 to ₹1 Cr in 2 years What I'm good at: Paid media (Meta, Google, LinkedIn) | Lead generation | Conversion optimization | Bridging the gap between business goals and marketing execution Fun fact: I'm also a standup comedian (5K+ followers). Turns out understanding what makes people laugh helps you understand what makes them click. Let's connect if you want to talk marketing, business, or comedy. Special Note: Happy to guide freshers or experienced professionals looking to switch careers into digital marketing. DM me if you need direction.

Experience

13 yrs 11 mos

Total Experience

2 yrs 9 mos

Average Tenure

7 yrs 5 mos

Current Experience

Chennai marketers circle

Founding Member

Nov 2025 – Present · 5 mos

Revgenius

Member

Nov 2025 – Present · 5 mos

Freelance

Tamil Standup Comedian

Mar 2022 – Present · 4 yrs 1 mo · Chennai, Tamil Nadu, India

Making People LaughComedian

Kanan.co

Digital Marketing Manager

Jan 2020 – Present · 6 yrs 3 mos · Chennai, Tamil Nadu, India

Managed ₹1.5 Cr annual ad spend across Meta, Google Ads, and LinkedIn, consistently delivering 4X ROI through data-driven optimization, creative testing, and high-converting landing pages (18-20% conversion rates—3-4X industry average)
Scaled tech skilling brand from ₹0 to ₹1 Cr revenue in 2 years and established Kanan.co brand presence in Central India, generating ₹50L revenue with ₹7L ad investment (7X return)
Led end-to-end B2C lead generation campaigns including audience research, creative development, A/B testing, and performance analysis across multiple channels
Collaborated with sales teams to improve lead quality through real-time customer feedback integration, reducing "Did Not Pick Up" rates from 30% to 15% while maintaining volume
Implemented marketing automation workflows using Zoho and HubSpot, improving lead nurturing efficiency by 40% and managed cross-functional projects with product, sales, and design teams

Digital Marketing MediaGoogle Adwords ProfessionalFacebook MarketingAutomationPaid Media AdvertisingPaid Social Media Advertising+1

Crampete

Digital Marketing Manager

Nov 2018 – Present · 7 yrs 5 mos · Chennai, Tamil Nadu, India

Dckap

Senior Digital Marketer

Oct 2016 – Oct 2018 · 2 yrs · Chennai Area, India

Responsible for overall product marketing efforts( lead generation, Web Content)
Improved website traffic by 89% in the span of 6 months
3x improved inbound leads through search engine optimization and content marketing.
Planning and execution on paid customer acquisition(Google Adwords, Facebook, LinkedIn)
Ideated and published blog post on regular basis.
Have a brief experience on running a business podcast.
Learning
Organic lead generation for B2B product through content marketing
Lead nurture through email campaign
Learned how to edit audio files using audacity tool.
Did few video using Adobe Premier+After Effects

Mediajackers

Digital Marketing Consultant

Mar 2015 – Sep 2016 · 1 yr 6 mos · Bengaluru Area, India

As a account manager, I take care of my clients overall digital presences.
Lead generation for B2B/B2C clients through Facebook and Google Adwords.
Learning
Learned a ton while running paid campaigns for different business vertical (Real estate, Bio security device, coding bootcamp, yoga 🧘‍♀️ studio)
Campaign budgeting and report generation.

Twenty19.com

Marketing Intern

Nov 2014 – Feb 2015 · 3 mos · Chennai Area, India

My role in twenty19.com is in student engagement to understand user pain points and conveying them to our technology team. I also handle email marketing and collaborate with team members in fixing email life cycle.

Aricent group

Verification Engineer

Sep 2011 – Jun 2014 · 2 yrs 9 mos · Greater Chennai Area

At Aricent, I was responsible for building test benches for functional verification and improving code coverage. I independently learned and implemented the UVM methodology from scratch and applied it to existing projects.