Sascha Tschin

Co-Founder

The Randstad, Netherlands20 yrs 11 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led demand generation for a B2B SaaS scale-up.
Successfully launched multi-channel marketing campaigns.
Built a white-label jewelry brand from the ground up.

Stackforce AI infers this person is a B2B marketing expert with a strong focus on demand generation and growth strategies.

Contact

Skills

Core Skills

Demand GenerationAccount-based MarketingGo-to-market StrategyMarketing AutomationDigital MarketingLead GenerationMarketingE-commerce Operations

Other Skills

Answer Engine OptimizationArtificial Intelligence (AI)B2B MarketingConversion OptimizationCustom GPTsData AnalysisData-driven Decision MakingE-mailmarketingEmail MarketingGenerative AIGenerative Engine OptimizationGoogle AnalyticsGrowth MarketingGrowth StrategiesInfluencer Marketing

About

In 2024, I lived my dream of being a digital nomad. I visited 13 countries in 12 months while leading a marketing team for a B2B SaaS scale-up in the Netherlands. It was an incredible experience both personally and professionally, but it also reminded me of what energizes me most: building, testing, and directly engaging with campaigns. So, when I returned home, I made a deliberate decision to step back to the front line and focus fully on demand generation: being top of mind when your ICP becomes in market. I’m passionate about bridging the gap between marketing and sales, aligning every initiative to pipeline growth, and ensuring marketing is a true revenue driver. If you’re looking to scale demand generation and accelerate growth in a high-performance B2B environment, I’m always open to connecting.

Experience

Graydoncreditsafe nederland

3 roles

Demand Generation Lead

Mar 2025 – Present · 1 yr · Hybrid

Designed and launched multi-channel ABM campaigns across LinkedIn Ads, Google Ads, and targeted email to generate demand and engagement.
Implemented automated nurturing workflows, enhancing the buyer journey from awareness to sales readiness.
Collaborated with sales, data, and product teams to ensure campaigns were aligned with market opportunities and revenue goals.
Leveraged intent data and audience segmentation to refine targeting and messaging.

Demand GenerationAccount-Based MarketingData AnalysisMarketing Automation

Head of Marketing

Promoted

Aug 2021 – Mar 2025 · 3 yrs 7 mos · Hybrid

Directed go-to-market strategies for multiple product launches, building brand awareness and supporting sales pipeline growth.
Led marketing automation initiatives, improving lead scoring, segmentation, and campaign personalization.
Managed a cross-functional team of marketing professionals, fostering alignment with sales, product, and design teams.
Oversaw multi-channel marketing budgets, reallocating spend toward high-performing campaigns.

Go-to-Market StrategyMarketing AutomationTeam ManagementLead Nurturing

Digital Marketer

Dec 2019 – Aug 2021 · 1 yr 8 mos · Hybrid

Planned and executed lead generation campaigns across SEO, SEM, paid social, and email marketing channels.
Developed targeted content and creative assets to support different stages of the buyer journey.
Conducted landing page testing and UX improvements to increase conversion rates.

Search Engine Optimization (SEO)Search Engine Marketing (SEM)Digital MarketingLead Generation

Leaped

Digital Marketing Trainee

Aug 2019 – Dec 2019 · 4 mos · The Randstad, Netherlands · On-site

- Trained in SEO, SEA, social advertising, marketing automation, email marketing, and analytics.

SEOMarketing AutomationEmail Marketing

Raw-925

Founder

Dec 2018 – Jul 2022 · 3 yrs 7 mos · Bali, Indonesia · Hybrid

Established and grew a white-label jewelry brand, overseeing supply chain, marketing, and e-commerce operations.
Built brand visibility through influencer marketing, content, and paid media.

MarketingE-commerce OperationsInfluencer Marketing

The luxe nomad bali

Marketing Intern

Mar 2017 – Aug 2017 · 5 mos · Canngu, Bali, Indonesia · On-site

Designed a new website experience to improve customer navigation and conversion.
Managed influencer marketing campaigns to build brand awareness across key markets.

Website DesignInfluencer Marketing

Hospitality industry

Various

Jan 2004 – Mar 2017 · 13 yrs 2 mos · The Randstad, Netherlands

With a solid foundation in the hospitality industry, I honed my culinary skills from age 16, ultimately working as a sous-chef in a highly rated restaurant in Amsterdam.