Aditya Singh

Digital Marketing Specialist

Mumbai, Maharashtra, India7 yrs 2 mos experience

Highly Stable

Key Highlights

6+ years in diverse marketing roles.
Expert in performance marketing and influencer strategy.
Proven track record of reducing acquisition costs.

Stackforce AI infers this person is a Fintech marketing professional with expertise in performance and influencer strategies.

Contact

Skills

Core Skills

Performance MarketingDigital AcquisitionInfluencer StrategySales GrowthSocial Media StrategyContent Creation

Other Skills

Google AdsSocial Media MarketingCampaign AnalyticsExperiential MarketingMutual FundsInfluencer MarketingContent DevelopmentAffiliate MarketingRelationship DevelopmentCommunicationInside SalesDirect SalesTele SalesSocial MediaSocial Media Optimization (SMO)

About

Marketing professional with 6+ years of diverse experience across performance marketing, influencer strategy, content creation, and digital acquisition—4.5+ of which are in the equity broking industry. I specialise in crafting full-funnel campaigns that blend data, creativity, and platform expertise to drive measurable growth. My skill set spans paid media, social media strategy, creative content writing, and campaign analytics. Whether it’s reducing acquisition costs, scaling influencer programs, or building high-impact content, I bring a results-first mindset and a passion for digital innovation. Key Skills: Performance Marketing | Influencer Strategy | Content Creation| Social Media | Digital Acquisition Campaign Planning | Analytics

Experience

7 yrs 2 mos

Total Experience

1 yr 9 mos

Average Tenure

Current Experience

Icicidirect

2 roles

Digital Marketing Manager

Promoted

Nov 2023 – Jun 2025 · 1 yr 7 mos · Mumbai, Maharashtra, India · On-site

Managing a monthly performance marketing budget of ₹2 Cr for digital client acquisition across Google Ads, affiliate networks, and other biddable platforms.
Conceptualized and created marketing collaterals for performance campaigns, resulting in a 1.5x increase in CTRs.
Reduced customer acquisition costs by 30% through strategic partnerships with platforms like Google Pay and PhonePe.
Achieved a 60% increase in brand impressions through innovative campaign strategies.
Delivered over 3 million impressions on flagship campaigns such as Mahurat Trading.
Driving cross-functional collaboration across media, content, and business teams to ensure campaign success.

Google AdsSocial Media MarketingPerformance MarketingDigital Acquisition

Influencer Marketing Manager

Nov 2021 – Oct 2023 · 1 yr 11 mos · Mumbai, Maharashtra, India · On-site

Launched and scaled a new influencer-led acquisition channel to drive high-quality acquisitions and revenue.
Onboarded 40+ influencers, including several with a follower/subscriber base of over 2 million.
Helping influencers create more engaging content.

Experiential MarketingMutual FundsInfluencer Strategy

Angel broking

Influencer Relationship Manager

Dec 2020 – Nov 2021 · 11 mos · Mumbai, Maharashtra, India · Remote

Reduced acquisition cost by 20% by diversifying the influencer pool.
Collaborated with influencers on content strategy to drive higher impressions and business impact.

Affiliate MarketingRelationship DevelopmentInfluencer Strategy

Byju's

Inside Sales Associate

Jan 2020 – Nov 2020 · 10 mos · Mumbai, Maharashtra, India · On-site

Achieved the highest number of sales in a single week during training.
Gained hands-on experience across three distinct sales models: Direct Sales, Tele Sales, and Video Sales

CommunicationInside SalesSales Growth

Weirdass

Freelance Writer

Jan 2019 – May 2019 · 4 mos · Mumbai Area, India

Worked as a freelance content writer with 'Weirdass' (Vir Das Productions) for Dailyhunt on their series called 'Pro Con Hai' which garnered over 5 million views.