Zach Roberts — Co-Founder
I’m a former tech seller. And what I say next might shock you, even be “salesy” Sometimes software sells itself. While cool software is hard to close. I know firsthand, because in 2017. I became a first-time AE at an edtech company. My then-colleague gleamed, “Teachers love our product!” Great. Then why am I - Making 60 dials daily - Chasing no-show calls - Fighting for limited budget Love doesn’t buy cool software. Not always. Real talk. If you’re a startup, it’s not a viable way to sell software. And that’s just it. I had what most tech founders desire in sellers: - Affable personality - Goal-oriented mindset - Sales training at LinkedIn Yet all that didn’t win every deal. So I did what any Type-A professional would do: I got curious on what didn’t work. And here’s what I found: - Interest doesn’t always convert. - Lesser features might stand out. - Not all questions can be objection handled. A few months later. I built pipeline faster than the most tenured rep. My then-manager surprised, beginner’s luck? It happened again, at another startup. Small deals then, massive repeat orders later, late-blooming as #1 AE. “Can I teach this?” Fast forward 2020. As a sales enablement PMM at Dropbox, two $1.2MM sales plays later: One enthused seller said…“This is no different from our pitch, but now? We can *actually* answer their questions, with proof!” Here’s why. A clear workflow does what most AI platforms can’t. It speaks to what buyers know and trust. That new language became Scope & Sequence: A product marketing consultancy for software startups who turn stalled deals into shorter deal cycles. Here’s how my “Stop Chasing Sales” system works: - Phase 1: Audit your website on actual buyer questions. See what works and find gaps which might be making selling harder. Get a full report in one week. - Phase 2: Dial in on your POV. Get how it relates to your ideal buyer workflow. Deliver a sales-ready deck within next two weeks. - Phase 3: Get a full scope on your buyer workflow. See a clear sequence of what your sales process needs to make what you sell, easier. This workflow system takes one month, start to finish. It’s what I used in sales, refined as an in-house PMM, and what I’ve delivered to several companies in last few years. Because software isn’t hard to sell: What you solve + clear workflow gaps = easy yes. Ready to make your sales process easier? DM me!
Stackforce AI infers this person is a SaaS Product Marketing expert with a strong sales enablement background.
Location: Mexico City, Mexico
Experience: 11 yrs 9 mos
Skills
- Product Marketing
- Sales Enablement
- Sales Strategy
Career Highlights
- Launched $1.2MM sales plays at Dropbox.
- Built AI systems for product marketers.
- Ranked as #1 AE with repeat orders.
Work Experience
Scope & Sequence
Marketer at Drive (0 mo)
Founder (2 yrs 8 mos)
We're Not Marketers 💀
Co Host (2 yrs 5 mos)
Klarity
Senior Product Marketing Manager (3 mos)
Dropbox
Product Marketing Manager - Sales Enablement (1 yr 5 mos)
Tanium
Product Marketing Associate - Security & Risk (11 mos)
Faire
Founding Member - HUE (Employee Resource Group) (1 yr 5 mos)
Account Executive (2 yrs 1 mo)
NoRedInk
Account Executive (10 mos)
Senior Sales Development Representative (6 mos)
External Affairs Program Manager - Black Inclusion Group (BIG) Employee Resource Group (6 mos)
Sales Development Representative (9 mos)
Business Leadership Program Associate - Global Sales (10 mos)
All Campus Leadership Conference
Breakout Presenter (0 mo)
Google Student Ambassador (10 mos)
BOLD Intern: Operations Specialist (3 mos)
University of Wisconsin-Madison
Associate Director, Peer Learning Association (7 mos)
Psychology Course Coordinator, Peer Learning Association (4 mos)
Psychology Peer Facilitator, Peer Learning Association (1 yr 3 mos)
Administrative Assistant, Student Loan Servicing (3 yrs 7 mos)
Wisconsin School of Business
Co-Facilitator, Compass Course (1 yr 8 mos)
Nike
Sales Associate (10 mos)
Education
Bachelor of Business Administration (B.B.A.) at University of Wisconsin-Madison
Data Analytics at General Assembly
at Product Marketing Alliance
Business/Commerce at Universidad de Sevilla
General at Jefferson High School