Zach Roberts

Co-Founder

Mexico City, Mexico11 yrs 9 mos experience

Key Highlights

  • Launched $1.2MM sales plays at Dropbox.
  • Built AI systems for product marketers.
  • Ranked as #1 AE with repeat orders.
Stackforce AI infers this person is a SaaS Product Marketing expert with a strong sales enablement background.

Contact

Skills

Core Skills

Product MarketingSales EnablementSales Strategy

Other Skills

Public SpeakingLeadershipTime ManagementSocial NetworkingCustomer ServiceData AnalysisSpanishEvent PlanningPowerPointMicrosoft WordTeamworkData EntryFacebookAccessResearch

About

I’m a former tech seller. And what I say next might shock you, even be “salesy” Sometimes software sells itself. While cool software is hard to close. I know firsthand, because in 2017. I became a first-time AE at an edtech company. My then-colleague gleamed, “Teachers love our product!” Great. Then why am I - Making 60 dials daily - Chasing no-show calls - Fighting for limited budget Love doesn’t buy cool software. Not always. Real talk. If you’re a startup, it’s not a viable way to sell software. And that’s just it. I had what most tech founders desire in sellers: - Affable personality - Goal-oriented mindset - Sales training at LinkedIn Yet all that didn’t win every deal. So I did what any Type-A professional would do: I got curious on what didn’t work. And here’s what I found: - Interest doesn’t always convert. - Lesser features might stand out. - Not all questions can be objection handled. A few months later. I built pipeline faster than the most tenured rep. My then-manager surprised, beginner’s luck? It happened again, at another startup. Small deals then, massive repeat orders later, late-blooming as #1 AE. “Can I teach this?” Fast forward 2020. As a sales enablement PMM at Dropbox, two $1.2MM sales plays later: One enthused seller said…“This is no different from our pitch, but now? We can *actually* answer their questions, with proof!” Here’s why. A clear workflow does what most AI platforms can’t. It speaks to what buyers know and trust. That new language became Scope & Sequence: A product marketing consultancy for software startups who turn stalled deals into shorter deal cycles. Here’s how my “Stop Chasing Sales” system works: - Phase 1: Audit your website on actual buyer questions. See what works and find gaps which might be making selling harder. Get a full report in one week. - Phase 2: Dial in on your POV. Get how it relates to your ideal buyer workflow. Deliver a sales-ready deck within next two weeks. - Phase 3: Get a full scope on your buyer workflow. See a clear sequence of what your sales process needs to make what you sell, easier. This workflow system takes one month, start to finish. It’s what I used in sales, refined as an in-house PMM, and what I’ve delivered to several companies in last few years. Because software isn’t hard to sell: What you solve + clear workflow gaps = easy yes. Ready to make your sales process easier? DM me!

Experience

11 yrs 9 mos
Total Experience
1 yr 6 mos
Average Tenure
--
Current Experience

Scope & sequence

2 roles

Marketer at Drive

Sep 2025Sep 2025 · 0 mo

Founder

Aug 2023Present · 2 yrs 8 mos

  • I build AI systems for overworked product marketers and solo marketing teams — so they can stop being their team's on-demand content machine.
  • Most marketers learned the AI tools. They're still drowning. Because AI fluency without a system is just a faster way to start from scratch every time.
  • I build the system that changes that: a Persona Intelligence Database from your existing call recordings, connected workflows that handle ad-hoc requests without derailing your day, and an intelligence layer your whole GTM team can pull from.
Product Marketing

We're not marketers 💀

Co Host

Nov 2023Present · 2 yrs 5 mos · Remote

  • The new podcast for B2B product marketers in SaaS businesses who feel misunderstood in what they do internally and want to win over their CEO on what they can deliver.

Klarity

Senior Product Marketing Manager

Apr 2023Jul 2023 · 3 mos · San Francisco Bay Area · Remote

  • Laid out content strategy across paid and organic channels. Launched sales enablement efforts to simplify how reps spoke to product value across portfolio. Built internal enablement resources to make easier to navigate product knowledge.

Dropbox

Product Marketing Manager - Sales Enablement

Oct 2021Mar 2023 · 1 yr 5 mos · San Francisco, California, United States

  • Launched two most successful sales plays in 2022 that generated total ARR of $1.2MM each.

Tanium

Product Marketing Associate - Security & Risk

Nov 2020Oct 2021 · 11 mos · San Diego, California, United States

  • Launched net-new Risk & Compliance solution segment to drive awareness and sales revenue across risk management audience target

Faire

2 roles

Founding Member - HUE (Employee Resource Group)

May 2019Oct 2020 · 1 yr 5 mos · San Francisco Bay Area

  • Support HUE, employee resource group for employees of color, in programming and resource development. Organized 250-person company wide virtual conversation on allyship and racial injustice. Lead morning meditations daily to foster belonging and community across our three regional offices. Serve on 15-person Diversity, Inclusion, and Belonging (DIB) council to build a more inclusive company culture.

Account Executive

Sep 2018Oct 2020 · 2 yrs 1 mo · San Francisco Bay Area

  • Revamped qualification and discovery call strategy to increase close rate of retailers onboarded to marketplace. Exceeded monthly quotas between $300-$500K and selected as sales all-star five times in my tenure. Selected for Faire Value award in December 2019 recognized as a company culture champion by colleagues. Developed go-to-market sales strategy for retailer initiative, Neighborhood, that scaled across three launch cities. Created five email drip campaigns that scaled across 9 reps to drive sales and lead engagement rates

Noredink

Account Executive

Nov 2017Sep 2018 · 10 mos · San Francisco Bay Area

  •  Closed $250,000 new business sales in my first two quarters as a full-cycle sales representative
  •  First sales rep in company history to close back-to-back multiyear sales deals
  •  Developed industry expertise of K-12 education in order build rapport and empathy in client relationships

Linkedin

4 roles

Senior Sales Development Representative

Apr 2017Oct 2017 · 6 mos

  • Identified challenges and educate clients across 4 product lines in how to our tools add value to their business lines. Streamlined SDR best practices by creating two onboarding guides for Talent and Sales business line. Developed seven PointDrive presentations across 4 product lines that scaled across 50 SDRs in our inbound org.

External Affairs Program Manager - Black Inclusion Group (BIG) Employee Resource Group

Apr 2017Oct 2017 · 6 mos

  • The Black Inclusion Group's (BIG) mission is to utilize LinkedIn data, resources, and employees to close the opportunity gap for Blacks in the technology industry.
  • In my role, I worked to build partnerships with community partners, non-profits, and tech ERG leaders to create a more inclusive work environment for diverse talent.

Sales Development Representative

Promoted

Jun 2016Mar 2017 · 9 mos

  • Prospect and create qualified opportunities to build our sales pipeline within our Hire, Market, Sell, Learn business lines at LinkedIn.

Business Leadership Program Associate - Global Sales

Jul 2015May 2016 · 10 mos

  • LinkedIn's Business Leadership Program (BLP) is a rotational learning and development program that equips early in career professionals with the skills needed to build a successful career at LinkedIn and opportunities to develop into business leaders.
  • In my first four months, I worked as a recruiting associate on the Campus Business Recruiting team within Talent Acquisition (TA). Our team goal was to recruit 60 recent college graduates for the BLP-Global Sales role. Given that benchmark, my personal goal was to learn how to be a stronger team player in helping our group of seven make this happen. I leveraged my skills developed via the LinkedIn Recruiter exam to source a talent pool of roughly 700 candidates. I completed about 190 first-round recruiter phone screens that resulted in about 8 to 10 hires. During that time, I created three strategies that increased our sourcing efforts to push two additional candidates to the final interviews. In addition, I worked with both BLP Leadership and Campus Recruiting to build out processes that would lead to stronger diversity outreach efforts. Developed a 3-page report to identify the gaps and processes in how our team-specific efforts are compared to the metrics reported to Linkedin Talent Acquisition Leadership Team that improved data reporting in support of TA.

All campus leadership conference

Breakout Presenter

Feb 2015Feb 2015 · 0 mo · Madison, Wisconsin Area

  • Hosted a 50-minute workshop based on the 1st habit of The Seven Habits of Highly Effective People in how the principle of proactivity can benefit personal development to over 30 college students.

Google

2 roles

Google Student Ambassador

Promoted

Jul 2014May 2015 · 10 mos

  • Organized events to promote Google brand to students and faculty at the University of Wisconsin-Madison campus. Attended as one of 165 ambassadors at the Google Student Ambassador Summit, a two-day event that provided an in-depth look of Google at their Mountain View campus.

BOLD Intern: Operations Specialist

May 2014Aug 2014 · 3 mos

  • Selected as one of 156 interns from 5200 applicants for the Building Opportunity and Leadership Development (BOLD) internship, an 11-week business internship. Implemented creative strategies to build strong customer relationships that added value for our organization and small & medium business clients. Served 50 businesses weekly by providing solutions that enhanced advertising performance. Developed professional expertise of Google AdWords, a web service that enables businesses to create online ad content. Organized two intern events that offered team-building opportunities for over 30 Googlers. Delivered presentation on how to build an engaging customer experience to my intern class and management team.

University of wisconsin-madison

4 roles

Associate Director, Peer Learning Association

May 2014Dec 2014 · 7 mos · Madison, Wisconsin Area

  • Manage 70 members who served across 9 classes as note-takers and peer tutors to over 500 students per semester. Organized weekly meetings for members in order to provide training and professional development. Led transition of psychology peer tutoring from the organization to the UW-Madison Psychology Department

Psychology Course Coordinator, Peer Learning Association

Aug 2013Dec 2013 · 4 mos · Madison, Wisconsin Area

  • Coordinated 3 events to show how collaborative learning can benefit college education to over 20 students. Supervised 15 peer facilitators to ensure quality peer instruction for 150 students enrolled in Introductory to Psychology. Redesigned facilitator evaluation format in order to better align our peer learning service to the organizational mission. Increased exam scores on a 10% average for introductory to psychology students enrolled in peer sessions.

Psychology Peer Facilitator, Peer Learning Association

Sep 2012Dec 2013 · 1 yr 3 mos · Madison, Wisconsin Area

  • Led tutorial group of 10 Introductory to Psychology students for two hours each week in order to strengthen understanding of course material. Delivered presentation in how small group learning could be a solution to the academic achievement gap at UW-Madison to an audience of 60 students. Developed team-building competencies through sharing teaching experiences for two hours each week among organization members.

Administrative Assistant, Student Loan Servicing

Oct 2011May 2015 · 3 yrs 7 mos · Madison, Wisconsin Area

  • Streamlined skip-tracking procedure that increased work productivity by 50%. Led a web design project that will educate student borrowers on repayment options to educational loans. Assisted financial aid advisers in filing consolidation applications to the US Department of Education.

Wisconsin school of business

Co-Facilitator, Compass Course

Apr 2013Dec 2014 · 1 yr 8 mos · Madison, Wisconsin Area

  • Delivered presentation on the long-term learning outcomes of the Compass program to over 50 employers of the Wisconsin Employer Advisory Board. Facilitated one-credit course of 24 students on the basis of networking, leadership and professionalism twice a week. Coordinated with the Director of BBA Student Life, Assistant Dean, and Lead Facilitator to plan weekly course material.

Nike

Sales Associate

Oct 2010Aug 2011 · 10 mos · Greater Minneapolis-St. Paul Area

  • Educated consumers on how Nike products can fit their athletic needs. Collaborated in a team-oriented environment that generated $150,000 in weekly sales.

Education

University of Wisconsin-Madison

Bachelor of Business Administration (B.B.A.)

Jan 2011May 2015

General Assembly

Data Analytics

Jan 2020Jan 2020

Product Marketing Alliance

Jan 2021Jan 2021

Universidad de Sevilla

Business/Commerce — General

Jan 2014Jan 2014

Jefferson High School

General — General Studies

Jan 2007Jan 2011

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