Niels van Melick — Founder

👉 Is your marketing team stretched thin and are your subject matter experts too busy to write? At Leadwave, we've helped 50+ B2B companies create thought leadership articles, video clips, and LinkedIn posts from interviews with their experts. Here’s the content program we run for a B2B SaaS company that generated $14M in pipeline: 𝟭. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Interviewed their 10 best customers and analyzed 15 recent sales call recordings to uncover key pain points. 𝟮. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗢𝗩: Turned those insights into content pillars and messaging themes. 𝟯. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻: Selected 2 executives and 2 subject matter experts and interviewed them once a month. 𝟰. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Created 1 long-form article, 6 video clips, 8 LinkedIn posts, and 1 newsletter from each interview. 𝟱. 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Published the content on the personal LinkedIn profiles of the executives and subject matter experts, as well as the company page. 𝟲. 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Promoted the top-performing posts with LinkedIn Thought Leader Ads targeting key accounts. 𝟳. 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻: Shared monthly lists of highly engaged companies from Thought Leader Ads with the sales team to help them book meetings. 𝟴. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Tracked both quantitative metrics (engagement rate, dwell time) and qualitative signals (comments, saves, booked calls) to refine and scale what worked. I often post playbooks and case studies here on LinkedIn, feel free to explore below:

Stackforce AI infers this person is a B2B SaaS content marketing expert with a focus on thought leadership.

Location: Amsterdam, North Holland, Netherlands

Experience: 6 yrs 4 mos