Orian Roturier

Product Manager

Paris, Île-de-France, France9 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led a team to achieve ambitious growth goals.
Delivered +300% ARR for two consecutive years.
Successfully launched a top security app on GitHub.

Stackforce AI infers this person is a Growth Marketing Leader in the SaaS industry.

Contact

Skills

Core Skills

LeadershipBusiness DevelopmentDemand GenerationCampaign ManagementGrowth MarketingProduct-led GrowthProduct MarketingData AnalysisTeam ManagementData ScienceMarketing Strategy

Other Skills

Executive LeadershipComplex SalesMarketing CampaignsMarketing Budget ManagementGo-to-Market StrategySoftware as a Service (SaaS)Product LaunchSEO StrategyProfit & Loss ManagementHiringProject ManagementPresentationsPython (Programming Language)Business InsightsGitGuardian

About

As Marketing Director - Growth at GitGuardian, I lead a team of engineers, marketers, sales and RevOps to achieve our ambitious growth goals. We are building a world-class team that excels at generating pipeline for large enterprise, targeting technical audiences, and implementing product-led growth & ABM strategies. More recently I've been leading product marketing projects such as product launch, positioning, messaging and value selling. 👉 Grab a virtual coffee with me if you're an early stage company selling to technical audiences and large enterprise - I'm always keen to exchange notes on innovative growth strategies. I have over 10 years of experience in data, growth, and management roles, where I have delivered impactful results for clients and companies across various industries. I have a strong background in data science and growth marketing, as well as a passion for automation and no-code tools. 👉 Please reach out if you are interested in joining GitGuardian, a cybersecurity company that helps DevSecOps teams measurably reduce their risk.

Experience

9 yrs 5 mos

Total Experience

2 yrs 4 mos

Average Tenure

5 yrs 6 mos

Current Experience

Gitguardian

3 roles

Marketing Director

Promoted

Jul 2023 – Present · 2 yrs 9 mos

Managing cross-functional teams:
Business Development
Demand Generation
Product led growth
Field marketing
RevOps
Sales Enablement

Executive LeadershipComplex SalesLeadershipBusiness Development

Head of Growth & Demand Generation

Jan 2021 – Jun 2023 · 2 yrs 5 mos

Created more pipeline for Sales - from strategy, messaging & positioning to campaign management with a team of 5.

Marketing CampaignsMarketing Budget ManagementDemand GenerationCampaign Management

Growth Engineer

Sep 2020 – Jun 2021 · 9 mos

First marketer from series A to a 44M$ series B.
Key results:
+300% ARR for 2 consecutive years.
+200% sales qualified leads
Launch of a free product, now the #1 security app on the GitHub marketplace, used by >200k developers worldwide.
+100% organic traffic every year.
Leading Growth initiatives:
Planning and delivery of the Marketing Plan - all Growth activities budget owner
Product-Led-Growth: owner of the PLG strategy. Close work with a Growth Product Manager to specify and implement growth features within the product.
Growth Experiments: in charge of measuring all experiments such as social selling, IBM, ABM, and generally all experiments regarding acquisition, activation or retention.
Owning data pipelines for all business operations:
Growth Ops & Marketing Ops: in charge of all dashboards, data pipelines, technical stack
Sales Ops & Revenue Ops: in charge of setting up the CRM (Hubspot), and of consolidating revenue for C-level and investors reports
Content analytics: report on content performance, consulted on content planning
Communication & PR analytics: consolidating backlinks, brand mentions and share of voice
Other hands-on contributions:
SEO strategy & operations: managed an SEO agency, project manager role for all day-to-day SEO tasks, website implementation
Paid acquisition strategy & reporting: defined the SEA, SMA, and retargeting mix & budget split

Go-to-Market StrategySoftware as a Service (SaaS)Growth MarketingProduct-Led Growth

°arcane (digital marketing agency)

3 roles

Lead Data Analyst

Jan 2019 – Jan 2020 · 1 yr · Paris 02, Île-de-France, France

Recrutement, formation et management quotidien d'une équipe de 5 consultants
Accompagnement de clients grand compte (e-commerce, marketplace, lead gen...) sur l'exploitation de leurs données à des fins marketing
Spécifications et suivi du développement d'outils pour les directions marketing

Profit & Loss ManagementHiringData AnalysisTeam Management

Senior Data Analyst

Promoted

Jan 2018 – Jan 2019 · 1 yr · Paris 02, Île-de-France, France

J'ai accompagné des clients startups, SMB, grands comptes, B2B et B2C :
Mise en place de data lakes marketing (GCP et Big Query)
Création d'ETLs de données produits et audience avec GCP
Data Science (pilotage de marge, pricing, prévision de ventes …)
Tracking utilisateur (GTM, GA4) et définition de modèles d'attribution personnalisés
Stratégie et gestion SEA et SMA - XX M€ de budget annuel

Project ManagementPresentationsData ScienceMarketing Strategy