Aug 2022 – Jul 2023 · 11 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• As the Head of Product, Rider Growth at Beam Mobility, a leading micromobility company operating in over 7 countries, I have been responsible for spearheading the strategic planning, execution, and overall growth of the company's user base. My primary focus has been on optimizing the user experience, increasing engagement, and expanding our market reach. My key responsibilities include:
• 1. Develop and implement data-driven strategies to attract and retain a loyal user base, maximizing growth in a competitive market.
• 2. Set up the Rider Growth vertical within the company by collaborating with cross-functional teams, including marketing, operations, and engineering, to design and execute innovative product features and promotions that resonate with target audiences and drive adoption.
• 3. Lead the development and launch of innovative features like Loyalty, Pricing & Promotion, Subscription, etc to drive ARPU (Average Revenue per User) and increase the LTV (Lifetime Value) of our user base.
• 4. Oversee the entire customer lifecycle from acquisition, adoption, retention, and reactivation and build innovative growth hacking features to drive growth across the lifecycle.

Mar 2021 – Nov 2022 · 1 yr 8 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Headed product and design for airasia Rewards (previously BigLife) and responsible for:
• Leading the Product Vision and Strategy for entire product portfolio of airasia Rewards
• Leading a team of 4 Product Managers and 2 Product Designers, and ensuring they receive the right guidance, training and motivation to excel in their respective areas of work and deliver quality product outcomes.
• Driving innovation and new product initiatives within the product team to grow revenue, user base and enhance user experience.
• Work with cross-functional teams to develop a plan for product growth, development, implementation, and rollout

Sep 2019 – Feb 2021 · 1 yr 5 mos · Kuala Lumpur, Malaysia

• Responsible for end-to-end management, business planning, go to market and product development of the following 3 product lines:
• Beep Platform: Build and launched Beep from scratch within 1 week of the announcement of the first MCO. Beep is StoreHub's B2C brand which consumers can use to earn cashback, place food delivery/pickup orders on partnering StoreHub merchants.
• Merchant CRM: This product aims at helping StoreHub's merchants grow their business by getting to know and engaging with their customers better. By using this product merchants can run a loyalty program of their choice, send out comms to their customers and hence grow their business.
• Merchant Reports: This is one of the core products for StoreHub which helps merchants understand how their business is doing overtime. Being a Point of Sale StoreHub is the source of truth all of the merchants' sales and StoreHub reports provide merchants with a quick, smart and easy to use way to interpret their sales data and hence make informed business decisions.

Nov 2018 – Aug 2019 · 9 mos · Kuala Lumpur, Malaysia

• Leading end-to-end Product Development for Food & Beverage category related features and products on both Merchant and Consumer Platforms. Currently a lot of development in Stealth mode. Keep checking Fave App for more.

Sep 2017 – Oct 2018 · 1 yr 1 mo · Kuala Lumpur, Malaysia

• Fave makes loyalty easy for millions of consumers across the SEA; providing everyday happiness through rewards and convenience in 12 cities and 3 countries across multiple everyday categories by providing loyalty cashback and thousands of reward vouchers in one cashless mobile app.
• Currently working on following two projects @Fave:
• FavePay (growth and development): FavePay is a cashback rewards platform that enables customers to make payments through their phone and earn merchant offered cashback rewards which they can use on their next visit.
• CRM Automation & Personalisation - This is an internal project which aims at improving the efficiency of the Marketing Team and building solutions to push personalised content to our users via Emails and Push Notifications.

Sep 2016 – Aug 2017 · 11 mos · Gurgaon, India

• Post Checkout Experience on Consumer App: Implemented Live order tracking, Auto-resolution of customer complaints on the App, integration of Chat Support and Order History.
• Content Management System (CMS): Was responsible for implementing CMS which includes flows for onboarding and managing merchant, product, categories and other aspects of App Catalogue.

Jan 2016 – Aug 2016 · 7 mos · Gurgaon, India

• Grofers is an on-demand hyperlocal delivery service connecting consumers with their local merchants. Users can order a wide range of products from stores around them and get everything delivered to their doorstep within hours.
• Responsible for setting up User Behaviour and Attribution Tracking on Consumer facing App using tools like Localytics and MoEngage.
• Build 40+ dashboards on Periscopedata using SQL, which are currently being used by different teams within the company for day-to-day performance tracking.
• Did market research for figuring out user personas, later on this research became the basis for defining company's primary target audience.
• Responsible for defining and tracking key metrics around every Product Feature / release.

Oct 2015 – Dec 2015 · 2 mos · Gurgaon, India

• Key Responsibility Area:
• Responsible for streamlining refund and payments process flows.
• Worked on automating customer refunds and hence reduced manual intervention by 80%.
• Responsible for creating and publishing process performance reports for Customer Relationship Management Team.

Jul 2015 – Sep 2015 · 2 mos · Gurgaon, India