Rachana Chotia

CEO

Bengaluru, Karnataka, India14 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 13 years of diverse content experience.
Led content strategy for a SaaS contract management platform.
Expert in inbound marketing and SEO.

Stackforce AI infers this person is a SaaS content marketing expert with a strong focus on inbound strategies.

Contact

Skills

Core Skills

Inbound MarketingContent ManagementBrand AwarenessWeb Content CreationSeoCopywritingTranslationContent DevelopmentEmail MarketingContent Editing

Other Skills

Pipeline GenerationSearch Engine Optimization (SEO)Blog MarketingWebsite BuildingBlog MigrationAnalytical SkillsEditorial DevelopmentCase StudiesWordPressGerman to EnglishDocument TranslationTeam ManagementProofreadingScope ManagementContent Strategy

About

Hey, I’m Rachana 👋 I’ve been working in content for 13+ years. • Started with academic editing • Took a detour into German translation • Found my way into tech (and never left) • Got my first taste of startup life at Belong • Freelanced for a while and wore many hats • Then moved into SaaS content full-time Today, I lead inbound at Signeasy. It’s been a rewarding shift, from focusing on content execution to owning strategy, messaging, and inbound programs. I’ve grown into this role under thoughtful leadership and alongside a truly talented team. All of us working together to shape how people discover and experience contract management. ▶ Much of my journey has been hands-on — writing, editing, shipping. ▶ These days, I also spend time on voice, strategy, and how content works across teams. I talk about content, work-life balance, and the occasional inspiration from Rafael Nadal. Always up for a good conversation about inbound, B2B SaaS, or how to make content actually useful (and fun).

Experience

14 yrs 3 mos

Total Experience

2 yrs 4 mos

Average Tenure

3 yrs 3 mos

Current Experience

Signeasy

2 roles

Inbound Lead

Promoted

Jan 2024 – Present · 2 yrs 4 mos · Bengaluru, Karnataka, India · Hybrid

I look after content and inbound at Signeasy, covering SEO, lead nurturing, direct, organic, and more.
I collaborate with growth, product marketing, and brand on everything from pipeline to product launches and events.

Inbound MarketingPipeline GenerationContent ManagementBrand AwarenessSearch Engine Optimization (SEO)

Content Marketing Manager

Jan 2023 – Dec 2023 · 11 mos · Bengaluru, Karnataka, India · Hybrid

Joined to lead content at a time when Signeasy was repositioning itself.
We went from being seen as an eSignature tool to a full-fledged contract management platform.
Worked on blogs, case studies, SEO, lifecycle content — and built the foundations for what became our inbound engine.

Blog MarketingWebsite BuildingContent ManagementBrand AwarenessBlog Migration

Verloop.io

Content Manager

Jul 2020 – Dec 2022 · 2 yrs 5 mos · Bengaluru, Karnataka, India · Remote

Started as a freelancer, then moved full-time to own content end-to-end.
From blogs and case studies to videos and a full website revamp — it was a hands-on, high-growth role.
Scaled the editorial calendar, partnered with product marketing, and grew organic traffic through SEO.
The website overhaul was the most intense (and rewarding) project I’ve worked on.

Web Content CreationAnalytical SkillsEditorial DevelopmentWebsite BuildingCase StudiesBlog Marketing+1

Freelance

Content Editor

Aug 2017 – Jul 2020 · 2 yrs 11 mos · Bengaluru, Karnataka, India · Remote

Three years of writing and editing across SaaS, edtech, and a bit of lifestyle.
Helped clients build websites, blogs, and brochures from scratch, often stepping in when there was no content process in place.
Some of my best lessons in structure, voice, and clarity came from these years.

Search Engine Optimization (SEO)CopywritingWordPressEditorial DevelopmentSEO

Institute of universal languages & education

German Translator

Nov 2016 – Aug 2017 · 9 mos · Bangalore

Worked onsite with the Mercedes-Benz R&D team in Bangalore.
Translated technical manuals and internal emails from German to English for the India team.
It was a sharp, detail-oriented role and a fun twist in my content journey.

German to EnglishDocument TranslationTranslation

Belong.co

Senior Content Editor

May 2015 – Nov 2016 · 1 yr 6 mos · Bengaluru Area, India · On-site

I was the 30th hire at Belong (my first startup role.)
Wrote creative, personalized emails that helped companies hire better (and got opened).
Scaled the content system, collaborated with 20+ freelancers, and worked closely with the incredible Iris product team.

Email MarketingContent DevelopmentContent EditingTeam Management

Ansrsource

Content Editor

Feb 2011 – Jul 2014 · 3 yrs 5 mos · Bangalore

My first job — and where I learned the ropes.
Started out proofreading academic content. Within a year, I was promoted to editor and began managing teams, schedules, and project scope.
Also worked closely with subject matter experts and even dipped my toes into data analysis.
It gave me a strong foundation in structure, clarity, and collaboration.

Content EditingProofreadingScope Management