Vukasin Vukosavljevic — Performance Marketing Manager
I started looking for a marketing job during my MBA studies. Young and absolutely convinced that "marketing" meant a corner office at Nike or P&G, slowly ascending that corporate ladder. So I applied to a few of these big companies. Got rejected from all of them. Not because "they just didn't see my genius". But because they understood perfectly: I was inexperienced, unproven, and, let's be honest, not remotely good enough yet. But then my phone rang. It was my university friend. He was working at this scrappy little marketing agency in my city. "Dude, we need a Copywriter. Someone who can write in English. Maybe without making it sound like a Terms & Conditions page. I don’t have a lot of money to pay what you're definitely not worth right now, but this could change fast if we don't completely screw it up. You in?” That's how it all started. The world of content and inbound, growth marketing, GTM, building B2B/SaaS startups - all of it opened its doors to me. And like a 12-year-old me in an ice cream shop, I never wanted to leave that kingdom. So instead of ascending the corporate ladder, I ascended the marketing ladder. Started as a Copywriter who didn't know what MRR or conversion rates were. Eventually rose through the ranks into leading marketing positions, where MRR and conversion rates are my best pals. Nowadays, I just describe myself as a guy whose main job is turning marketing channels into absolute chaos (the good kind)… that basically do 3 things: - Build awareness and an audience that comes to you - Drive and retain users while accelerating revenue (in a profitable way) - Build a brand people stick close to (not because they have to, but because they want to) Currently growing HeyReach and sharing all the stories here. Including the messy parts and the 3 AM moments where I question every decision that led me to debug a GTM workflow instead of becoming a doctor like my mom suggested. For the rest of my track record, just scroll a bit down. 😇 But more importantly, DM me if you wanna exchange war stories on this beautiful disaster we call growth marketing.
Stackforce AI infers this person is a Growth Marketing Expert in the SaaS industry.
Experience: 9 yrs 5 mos
Skills
- Growth Marketing
- Marketing Strategy
Career Highlights
- Achieved $10M ARR in 29 months at HeyReach
- Led marketing teams to exceed $3M in revenue
- Expert in growth marketing and brand building
Work Experience
HeyReach
Marketing/Growth (1 yr 4 mos)
Growth Consultant (1 yr 2 mos)
Robust Media
Director (2 yrs 10 mos)
Big Interview
VP of Marketing (1 yr 1 mo)
lemlist
Head of Growth (3 yrs 1 mo)
Copywriter (7 mos)
Shyft
Marketing Manager (2 yrs 5 mos)
Copywriter (2 mos)
El Ninho Consulting
Internet Marketing Manager (11 mos)
USAID Business Enabling Project
Project Assistant (5 mos)
FIC Serbia
Assistant (0 mo)
Faculty of Economics, Finance and Administration (FEFA)
President of FEFA Student Parliament (1 yr)
Education
Master of Business Administration (M.B.A.) at Heriot-Watt University
Bachelor's Degree at FEFA - Faculty of Economics, Finance and Administration
