Dec 2024 – Mar 2025 · 3 mos · Jakarta, Indonesia · Remote

• Owned monthly influencer campaign portfolio across the health & wellness category, managing 10+ creators per month and ensuring alignment with brand values and messaging
• Defined collaboration frameworks and relationship strategy, enabling smooth execution and consistent delivery of high-quality, brand-safe content
• Led end-to-end campaign lifecycle, from concept development through execution and delivery, ensuring timelines, quality standards, and stakeholder alignment
• Monitored performance metrics and translated insights into optimization actions, improving overall engagement and campaign reach
• Identified new influencer opportunities and managed campaign budgets strategically, maximizing impact while maintaining efficiency and brand consistency

Aug 2024 – Mar 2025 · 7 mos · Tangerang, Banten, Indonesia · Remote

• Owned end-to-end influencer campaign delivery, overseeing strategy, budget allocation, logistics, and client communication, resulting in 20% improvement in operational efficiency
• Led cross-functional outreach and creative teams, defining influencer selection criteria, contract terms, and content direction to ensure brand-aligned execution, driving 20% campaign reach growth and 15% uplift in perceived brand authenticity
• Directed data-driven campaign optimization, translating performance insights into in-flight adjustments that delivered 30% higher engagement and 25% improvement in conversion rates
• Acted as primary client owner, delivering tailored solutions and transparent performance reporting, contributing to a 95% client retention rate
• Aligned internal collaboration and execution to achieve a 35% increase in overall audience engagement and positive brand sentiment

Feb 2024 – Aug 2024 · 6 mos · Singapore · Remote

• Owned short-form video campaign strategy for high-profile YouTube Shorts initiatives supporting a global leader in long-form video content, driving measurable, performance-led outcomes
• Defined paid influencer campaign structure, benchmarks, and success metrics, ensuring alignment with performance targets and maximizing ROI
• Led data-driven forecasting and optimization, leveraging Excel, Google Sheets, and CreatorIQ to establish benchmarks, guide in-flight decisions, and deliver post-campaign performance insights
• Conducted consumer and market research to inform campaign direction, identifying emerging influencer and short-form content trends to strengthen strategic planning

Sep 2023 – Feb 2024 · 5 mos · Singapore · Remote

• Owned end-to-end influencer campaign strategy for Spotify Indonesia and the Philippines, including Reverb Project, Horror #MerindingDiPodcastSpotify, and #SpotifyWrapped, driving 25–40% audience engagement growth and 20–50% uplift in brand awareness
• Defined campaign direction, success metrics, and market-specific execution across APAC, contributing to a 35% increase in regional market share and 25% improvement in brand sentiment
• Acted as primary decision owner and coordination lead between Spotify and UM APAC, streamlining approvals and reducing decision response time by 30%, resulting in 15% higher campaign efficiency
• Translated performance data into actionable insights, delivering strategic recommendations that improved campaign ROI by 20% and informed future optimization

Jan 2022 – Jan 2023 · 1 yr · Remote

• Owned creator acquisition and development strategy for nano and micro creators, driving 25% increase in influencer engagement and 20% uplift in brand visibility
• Designed performance frameworks and guidance systems that elevated creator output, resulting in 30% higher content engagement
• Led live commerce initiatives, overseeing strategy and execution for livestream campaigns that delivered 40% improvement in traffic and GMV performance
• Developed and delivered TikTok business workshops, equipping creators with platform-specific optimization strategies and improving content effectiveness by 20%
• Oversaw creator contracts, payments, and operational governance, maintaining 100% on-time payments while reducing processing errors by 30%
• Built and managed creator community initiatives and strategic partnerships, increasing community interaction by 25% and expanding overall brand exposure
• Established performance tracking and reporting systems, translating insights into actionable recommendations that improved creator performance by 20% and brand engagement by 30%

Nov 2020 – Jan 2022 · 1 yr 2 mos · Remote

• Owned talent identification, development, and performance strategy, improving campaign effectiveness by 30% and overall talent performance by 25%
• Led brand partnership and deal management, securing and executing commercial collaborations that increased livestream viewership and engagement by 35% and improved deal success rates by 20%
• Defined YouTube SEO and content growth strategy, driving 40% increase in video engagement, 30% subscriber growth, and 25% improvement in viewer retention
• Directed multi-platform social media growth initiatives, achieving 30% follower growth and 40% higher engagement across channels
• Owned community-led marketing campaigns, increasing brand awareness by 35%, community interaction by 20%, and audience size by 15%
• Oversaw live commerce initiatives across Shopee Live and Tokopedia Live, delivering 40% higher viewership and 30% uplift in audience engagement
• Built and maintained strategic influencer and industry partnerships, strengthening brand visibility by 20% and expanding partnership opportunities by 25%

Jan 2019 – Sep 2021 · 2 yrs 8 mos · Jakarta, Indonesia · Remote

• Contributor writer for The Shonet website, specifically writing lifestyle and beauty related article.

Jan 2019 – Dec 2019 · 11 mos · Hybrid

• Owned talent recruitment and onboarding strategy, driving 25% higher influencer engagement and 20% increase in brand visibility
• Defined and optimized YouTube SEO and content growth strategy, increasing video visibility by 30% and viewer retention by 25%
• Acted as subject matter authority for YouTube and Collab Asia content, guiding strategic decisions that resulted in 35% talent growth and 25% improvement in content performance metrics
• Led multi-platform talent growth initiatives across Instagram, Facebook, and Twitter, achieving 30% follower growth and 40% uplift in engagement
• Owned O&O Beauty & Lifestyle channel performance, overseeing content review, quality control, and platform alignment to strengthen overall channel outcomes
• Applied trend analysis and performance insights to refine content strategies, improving engagement and reach across platforms
• Represented the brand in industry forums and events, strengthening market intelligence and expanding strategic network