Oct 2024 – Present · 1 yr 7 mos

• B2B marketing agency, Fractional CMO, strategic B2B marketing consultancy, interim marketing director, and growth advisory services.
• Specialising in SaaS, industrial and manufacturing, real-time location services (RTLS), indoor location and asset tracking, and Industrial Internet of Things (IoT)
• Managing Director of B2B Planr - a software tool to track your B2B strategies, marketing activity, budgets, and results all in one place.

Oct 2024 – Present · 1 yr 7 mos

• I am a contributor to CMSWire, writing on topics that interest senior B2B marketing leaders: RevOps, Strategy & Planning, MarTech, Brand.

Sep 2019 – Oct 2024 · 5 yrs 1 mo · United Kingdom

• I am a member of the Executive Committee at Ubisense and lead the marketing and communications function.
• Ubisense is a location intelligence company - we track the precise real-time location, movement and interaction of things, with our industry leading Dimension4™ Ultra-Wideband sensor system and SmartSpace® software platform.
• Headquarted in Cambridge, England, but operating globally, Ubisense has helped more than 1000 organisations across diverse industry segments improve productivity, quality and safety by turning physical space into SmartSpace®.

Nov 2013 – Sep 2019 · 5 yrs 10 mos

• Designing and executing a Global Programme for Pega Marketing strategic applications, including 'Next-Best-Action' software, that helps large B2C companies determine in real-time the most profitable way to acquire, grow and retain customers.
• The Pega Marketing application uses real-time analytics and machine-learning algorithms that allow marketers to automate the next-best-action for each customer interaction, in context, across both inbound and outbound channels.
• More broadly, Pegasystems develops strategic applications for sales, marketing, service and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 500 customers include the world’s largest and most sophisticated enterprises.

Nov 2012 – Nov 2013 · 1 yr

• Leading the marketing and communications of IBM's Systems and Storage portfolio in United Kingdom and Ireland. Managing a team of 15 across 3 countries to deliver marketing programmes with impact, creating a future pipeline of opportunities to support sales success, and continually improve ROI of marketing spend through flawless execution.
• CMO Ambassador at IBM helping clients further their marketing endeavors through application of technology.
• Also a member of the UK and Ireland Marketing Board at IBM.

Jul 2010 – Nov 2012 · 2 yrs 4 mos

• Reporting to the Vice President of Transformation, Software Europe, responsible for building and progressing a multi-billion dollar business pipeline across 20+ countries. Managing a team of 5 in the Global Marketing Centre, Bangalore India, and championing an analytical, fact-based approach through 16+ regional and 100+ local Marketing and Sales Managers to predict, plan and adapt action that results in the quarterly attainment of the software business objectives.

Jul 2008 – Jul 2010 · 2 yrs

• Transformed the business and marketing strategy for IBM's largest software portfolio in the UK and Ireland at the request of the Business Unit Director. Led a team of 7 marketers and 6 inside sales representatives in the execution of supporting programmes and campaigns that positioned IBM's Information Management, Content Management and Business Analytics capabilities in the marketplace, achieving sustained market share gains.

Nov 2006 – Jul 2008 · 1 yr 8 mos

• Set-up an the largest of 7 new international, cross-IBM multi-product marketing programmes for large enterprise clients from scratch. Led a small team of experienced marketing professionals from across the corporation in the development of messages, offerings and market positioning. Responsible for the communications, press and analyst relations plans that over-delivered against full-year objectives.

Mar 2002 – Jan 2008 · 5 yrs 10 mos

• Marketing Manager in IBM Systems Group progressing through increasingly significant roles in Mainframe, System i and Unix/Power Systems. Ultimately responsible for marketing into the highly dynamic Financial Services marketplace reporting to the Director of Financial Sector, Systems Group.
• Built experience in developed strategic business and marketing plans that positioning IBM’s technology leadership, enablement of a new sales force and coordinating business partner coverage for core target segments.
• Reporting to the business unit Director, contributed to a period of unprecedented market share growth in Power Systems by planning and executing a series of competitive marketing initiatives and a 360 degree demand generation marketing plan.
• Through the use of detailed market segmentation and positioning approaches, successfully implemented targeted marketing campaigns accounting for 40% of total business sales.
• Using an analytical approach, identified a customer retention issue in the business and through the successful development and execution of appropriate marketing activities, reduced customer attrition and increased new client acquisition.
• Established new industry based marketing models into small and medium sized businesses through a 2-tier reseller channel.
• Developed and managed key customer relationship tactics throughout the UK, Ireland and Netherlands.
• Executed European and Worldwide product launches for high-profile new systems.
• As market Intelligence lead, provided market and company based insight and coordinated the development of the full-year marketing plan.

Sep 2000 – Mar 2002 · 1 yr 6 mos

• IBM Global Services business consultant. Designing and implementing Oracle HR and Payroll systems with clients, building pre-canned demonstrations and innovating a 'quick-start' implementation methodology.

Jul 1998 – Aug 1999 · 1 yr 1 mo · Sheffield, United Kingdom

• Working in the global marketing function responsible for pricing and distribution to worldwide business units and associate companies, market research and reporting.