Apr 2019 – Jul 2021 · 2 yrs 3 mos · Greater Bengaluru Area

• At Zivame, I led the Activewear and Sleepwear categories — together contributing 45% of the overall business — and drove both revenue and profitability with a sharp focus on margin discipline and inventory health. I shaped the monthly revenue mix through deep market, competitor, and consumer analysis, ensuring every action was anchored in clear commercial insight. I managed the full seasonal product flow end-to-end, secured optimal intake margins, and kept stock coverage strong to unlock maximum sell-through.
• I built trend-right assortments grounded in data, dissected seasonal analytics to identify growth levers, and refined pricing and markdown strategies to protect profitability. I continuously evaluated product performance, returns, and customer feedback to enhance quality and strengthen the range architecture. I delivered timely seasonal launches, planned weekly promotions, and elevated the digital experience through stronger catalogue management, sharper product presentation, and consistent on-site communication. I also drove category expansion by identifying white spaces and shaping new propositions aligned with long-term business goals.

Apr 2016 – Oct 2018 · 2 yrs 6 mos · Dubai, Dubai, United Arab Emirates

• At Gulf Marketing Group in Dubai, I managed large-scale planning and merchandising operations across the GCC — UAE, Qatar, Oman, Bahrain, Kuwait, and KSA — overseeing a business portfolio generating USD 50M in annual revenue. I consistently delivered above-benchmark performance across sales, gross margin, GMROI, and inventory turns, while steering the Fitness Sporting Goods and Kids divisions to strong commercial outcomes. The Fitness category closed at 98% of planned sales with GP delivery at 101%, while the Kids division achieved 92% of sales and 97% of GP, supported by a sell-through lift from 56% to 72% YoY.
• My remit spanned end-to-end planning: building annual, seasonal, monthly, and weekly financial forecasts; shaping departmental merchandise and financial frameworks; and driving pre-season buy planning, range strategy, and Open-to-Buy management. I analysed past performance to identify growth levers and risk areas, created tools and dashboards for sharper decision-making, and delivered continuous business insights to leadership and cross-functional teams.
• I partnered closely with buyers and merchandisers to ensure the right product reached the right store at the right time, optimising distribution, size curves, and in-season replenishment to maximise profitability. I led margin-protection and liability-clearance strategies through time-bound liquidation plans and drove improvements in process discipline and planning governance across the region.

Nov 2013 – Mar 2016 · 2 yrs 4 mos · United Arab Emirates

• At Landmark, I drove performance for the Home and Lingerie categories by translating trend insights into sharper merchandise decisions, strengthening stock freshness, and improving store-level productivity. I analysed budgets versus actuals to identify growth levers, worked closely with buyers using store feedback, and delivered strong seasonal promotions and end-of-season strategies. I forecasted stock using sell-through and coverage analysis, led merchandise planning and layouts for new store openings, and conducted regular store and warehouse visits to refine display and product flow. I consistently supported leadership with clear analytics and closed FY 2013–14 at 99% of the annual budget, while managing stock health and availability across the UAE region.

Aug 2011 – Oct 2013 · 2 yrs 2 mos · Greater Bengaluru Area

• At Arvind, I led national sales for Hanes Innerwear across 14 major retail chains, managing the full stock lifecycle and driving strong on-shelf availability. I built and executed retail sales plans, strengthened brand visibility through in-store promotions, and guided a 35-member team across India. My work spanned deep market analysis, sharper assortments, and strong partner management. A key milestone was launching Wonderbra in India through exclusive tie-ups with Zivame and Lifestyle, while consistently delivering 85–90% of monthly sales targets.

Mar 2010 – Aug 2011 · 1 yr 5 mos · Greater Bengaluru Area

• At Future Group, I managed the Toys and Home categories for Central and Brand Factory, driving sales through sharper assortments, strong vendor partnerships, and data-led merchandise decisions. I analysed sales and stock trends to optimise replenishment, clear liabilities, and identify growth opportunities, while coordinating closely with brand partners to hit retail targets. I planned space, MBQs, and seasonal ranges, crafted high-impact promotional calendars, and launched campaigns like the Umbrella Festival and Barbie H2O collection. A key highlight was lifting the Toys category from 67% to 95% budget achievement and positioning Brand Factory as a leading destination for Home through curated assortments and targeted promotions.