Jan 2024 – Jun 2025 · 1 yr 5 mos

• To drive the strategic planning and execution of marketing initiatives to enhance our brand presence and drive sales growth across multiple channels.
• Campaign Management: Leading the creation and implementation of integrated marketing campaigns, including digital, social media, and traditional advertising, to promote new products and seasonal offers.
• Customer Engagement: Developing and executing loyalty programs aimed at increasing customer retention and engagement, resulting in higher dine-in and delivery sales.
• Brand Strategy: Crafting and refining Biryani Blues brand messaging to ensure consistency across all customer touchpoints, aligning with our mission to deliver exceptional customer experiences.
• Market Analysis: Conducting market research to identify emerging trends, customer preferences, and competitive insights, enabling data-driven decision-making.
• Partnerships and Collaborations: Building and nurturing relationships with influencers, local businesses, and community organizations to drive brand awareness and engagement.
• Event Management: Organising and overseeing launch events, promotional activities, and community outreach programs to foster a strong local presence.
• Performance Tracking: Monitoring and analyzing the performance of marketing campaigns using key metrics, adjusting strategies to maximize ROI and achieve business objectives.

Feb 2022 – Dec 2023 · 1 yr 10 mos

Apr 2023 – Jun 2023 · 2 mos · New Delhi, Delhi, India · Hybrid

• Worked closely with field teams, schools and anganwadis, gaining first-hand insight into child protection systems and on-ground realities.
• Learned to translate complex social issues into clear, compassionate communication — a foundation that now strengthens my work as a communications professional.
• Supported case documentation, outreach efforts and information flow between government units, communities and stakeholders.
• Observed how timely intervention, structured communication and proper awareness can improve children’s safety, access and outcomes.
• Developed grounding in rights-based language, ethical storytelling and field-informed communication practices.
• This experience shaped my commitment to using communication as a tool for impact, advocacy and social change, reinforcing the strategic lens I apply in my current communications leadership role.

Jul 2020 – Feb 2022 · 1 yr 7 mos · Delhi, India · On-site

• Led end-to-end marketing for a premium artisanal chocolate brand, driving measurable growth in visibility, engagement, and consumer loyalty.
• Scaled digital presence: Increased online engagement and reach by 50% through data-backed content strategy, product photoshoots, and performance-driven campaigns.
• Strengthened brand positioning: Crafted messaging that differentiated Darkins in a competitive F&B market, highlighting craft, sustainability, and premium value.
• Delivered customer acquisition & retention: Built experiential campaigns (pop-ups, organic market activations) that converted trial into repeat purchase and brand loyalty.
• Influencer & partnership marketing: Negotiated collaborations that amplified credibility and expanded reach within target communities.
• End-to-end ownership: Directed social media, campaign planning, and on-ground activations—translating creative storytelling into tangible business impact.
• This role sharpened my ability to scale niche brands, drive ROI from lean marketing budgets, and balance digital + offline strategies—skills I now bring into larger consumer and lifestyle brands.

Dec 2018 – Jun 2020 · 1 yr 6 mos · New Delhi, Delhi, India · Hybrid

• Managed social media strategy and execution for key transport initiatives, including
• “Red Light On, Gadi Off”, Delhi’s EV Policy, and road safety campaigns. Drove content
• creation, digital outreach, and citizen engagement to raise awareness and behavior
• change. Spearheaded campaigns promoting sustainable transport, bus lane discipline,
• and public safety. Ensured effective communication of policies, real-time updates, and
• grievance redressal, enhancing public engagement and transparency in governance.

Dec 2017 – Aug 2018 · 8 mos

• Managed marketing and PR for one of India’s leading convention destinations, supporting large-scale MICE events, hospitality promotions, and brand campaigns.
• Drove high-profile events: Supported marketing for global summits like the Women Entrepreneurship Summit and NASSCOM, boosting visibility and guest engagement for 5,000+ delegate events.
• Revenue-focused campaigns: Designed and executed F&B promotions and food festivals, along with staycation packages that lifted occupancy during off-peak seasons.
• Brand & cultural positioning: Led “Colours of Novotel,” an art and culture initiative that showcased South Indian artists—building both hotel revenue and community goodwill.
• Strategic communication: Directed media relations, press coverage, and PR outreach to position the hotel as a premier MICE and hospitality venue.
• Cross-functional coordination: Partnered with sales, operations, and F&B teams to ensure marketing campaigns translated into measurable guest footfall and revenue outcomes.
• This role honed my ability to market luxury hospitality brands, manage integrated campaigns, and align communication with business goals—skills highly relevant across consumer, F&B, and experiential industries.

Jun 2017 – Nov 2017 · 5 mos · Gurgaon, India

• Part of the pre-opening leadership team, led marketing and communications for the launch of Radisson Gurugram, ensuring the hotel’s successful entry into a highly competitive NCR market.
• Pre-opening brand launch: Drove the end-to-end marketing plan for the property’s debut, covering media relations, PR campaigns, and guest engagement strategies.
• Media & PR management: Built relationships with press and industry stakeholders, securing coverage that established the hotel’s positioning as a premier business travel destination.
• Content & outreach: Developed newsletters, crafted press releases, and delivered compelling brand stories that enhanced visibility across both B2B and B2C audiences.
• Performance reporting: Produced monthly marketing and revenue presentations for leadership, translating campaign outcomes into clear ROI insights.
• Cross-team coordination: Partnered with sales and operations teams to align promotions with occupancy goals and F&B targets.
• This role strengthened my ability to launch brands from scratch, handle media communications under tight timelines, and translate marketing campaigns into measurable revenue impact—a foundation I’ve carried into larger brand mandates.

Nov 2016 – Apr 2017 · 5 mos · Gurgaon, India

Oct 2015 – Oct 2016 · 1 yr · Gurgaon, India