Komal Gupta

Co-Founder

Gurugram, Haryana, India14 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Transformed brands into memorable identities.
Achieved 10X growth in channel engagement.
Led ShopClues to Unicorn status.

Stackforce AI infers this person is a Brand and Marketing Consultant with expertise in E-commerce and Omni-channel strategies.

Contact

Skills

Core Skills

Strategic Brand ConsultingGo-to-market StrategyContent MarketingBrand DevelopmentLuxury Brand MarketingCreative DirectionCampaign StrategiesContent StrategySocial Media MarketingStrategic PlanningContent Management

Other Skills

Positioning (Marketing)Film DirectionBrand ArchitectureBrand AwarenessIntegrated MarketingEmployer BrandingBranding & IdentityBrand StrategyVisual MerchandisingOnline & Offline MediaVisual StorytellingOnline MarketingOmni-Channel MarketingE-commerceStorytelling

About

For 18 years, I’ve partnered with Founders, Unicorns, and Industry Titans to take brands from “meh” to memorable. From revamping tired identities to crafting bold strategies and building brands from scratch, I specialize in turning chaos into clarity (and results). I bring big-picture thinking and roll-up-my-sleeves execution minus the overhead. My sweet spot lies in Brand Facelifts, Milestone Mapping, and high-impact marketing strategies that strike the perfect balance between creativity and ROI. Some of the most exciting chapters of my journey: 1. Helped ShopClues enter the Unicorn club in 2015 2. Scaled KOOVS from a bootstrapped fashion startup to an IPO round of £22 million through three business transitions. 3. Took Ferns N Petals from a boutique business stagnant in one country for 28 years to a $26 million enterprise across 12 countries. And more recently, built GTM strategies for fast-scaling SMEs across India and the US over the past 3 years. When I’m not leading brand leaps, you’ll find me behind the camera as a filmmaker telling stories that spark action, emotion, and imagination.

Experience

14 yrs 7 mos

Total Experience

1 yr 9 mos

Average Tenure

4 yrs 1 mo

Current Experience

Madhouse works

Founder & Brand Consultant

Apr 2022 – Present · 4 yrs 1 mo · Gurugram, Haryana, India · Hybrid

Most of the CMOs lack the EQ of an artist and hence lack the genuine appreciation as well as understanding for Content which, is the central nervous system of any innovation. We believe that everything we do in business starts with a story, a narrative, be it the product innovation, service quality, technology trajectories, marketing IPs or financial models. Our proximity with omnichannel businesses, startups (from bootstrap stage to entering the Unicorn clubs) has given us, first-hand experience in the front line.

Strategic Brand ConsultingGo-to-Market StrategyPositioning (Marketing)Content MarketingFilm DirectionBrand Architecture+4

Ferns n petals pvt. ltd - flowers, anywhere, anytime...

Head Brand Marketing

Sep 2019 – Mar 2022 · 2 yrs 6 mos · Delhi, India

Chief Storyteller to conceptualise various formats of Content, driving engagement & traffic towards e-com business for India, APAC & Mid-East regions. Drove Content Marketing as the game changer to the current marketing styles and activities. Created various consumer touch points by exploring different formats of Marketing, enabled Brand Affinity with efficient Storytelling across all Organic & Branding platforms, achieving 10X growth in channel engagement. Conceptualised and created over 300 Videos over a span of 32 months with an inhouse production capability. Directed 3 Brand Films and 1 award-winning Documentary roping in over 45 Million Views.

Content MarketingCampaign StrategiesFilm DirectionLuxury Brand MarketingBrand DevelopmentBranding & Identity+2

Voylla fashions pvt. ltd.

Director Creative & Brand

Aug 2017 – Jan 2019 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

Drove the omni-channel strategy for the Indian psychographics, through marketing campaigns and creative fulfilment across 350+ stores, and 10+ e-stores.

Luxury Brand MarketingCreative DirectionStrategic PlanningCampaign StrategiesVisual MerchandisingOnline & Offline Media+3

Shopclues

Head Content Marketing

Jul 2015 – Aug 2017 · 2 yrs 1 mo · Gurgaon, India

Innovation leader to add story & drama in all marketing initiatives of ShopClues.

Campaign StrategiesE-commerceContent StrategyStorytellingSocial Media CommunicationsBrand Awareness+1

Utsav fashion

Head Content

Jun 2013 – Nov 2014 · 1 yr 5 mos · New Delhi Area, India · On-site

Content Delivery Custodian working with Founder & Marketing Head for the US, UK & Australia markets.

Social Media MarketingWeb Content ManagementStudio Photography

Koovs.com

Head Content & Brand

Sep 2011 – Oct 2012 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

Rebranded 3 business transitions of KOOVS from Deal Aggregator to Online Multi-Category Store to Online Fashion Store. Established brand’s vision & guidelines for various channels (Online & Offline), channelized brand ethos in line with business goals across different teams and delivered apt environment of innovation & energy.

Strategic PlanningE-commerceContent ManagementContent StrategyStudio PhotographyVisual Storytelling