May 2025 – Present · 11 mos

• Redrob AI is becoming the career intelligence layer for millions of students and professionals across India. I lead the full go-to-market and product strategy for two breakthrough products — Redrob People Search and Connect AI — owning everything from vision to execution to scale.
• → Driving Redrob from Series A to Series B — shaping the product-market fit, investor narrative, and category positioning that's taken the company from 4x to a path toward 10x valuation.
• → Leading GTM for Redrob People Search — India's AI-powered talent discovery engine — and Connect AI, the conversational career companion matching candidates to 7M+ jobs, building resumes, and prepping for interviews at scale.
• → Scaled Redrob to 2.16M+ users and growing — building distribution systems that compound organically across 1,500+ institutions and direct channels.
• → Own the complete product lifecycle end-to-end — from discovery and design through sprint execution to deployment — ensuring every product decision is rooted in what India's employers and job-seekers actually need.
• → Act as the bridge between India's market reality and Redrob's AI capabilities — translating ground-level demand into products that work for Tier 1 through Tier 4, not just the top 1%.
• The mission: every professional in India deserves an AI-powered career. Not just IITs. Not just metros. Everyone. We're building that.

Aug 2023 – May 2025 · 1 yr 9 mos

• Leading Redrob’s SaaS growth journey from market entry to scaling, user acquisition, and product expansion.
• Launched Redrob 1.0 and 2.0, driving market entry strategies, adoption, and positioning across B2B segments.
• Collaborated with tech, post-sales, and C-suite teams to integrate customer feedback into product innovation and enhance user experience.
• Built Pre-Sales and Sales teams from scratch, setting up SOPs, workflows, and KPI-driven structures for high efficiency.
• Scaled Redrob’s user base from 0 to 2.16M+ in 12 months through organic growth channels, maintaining a 20% MoM user addition rate.
• Optimized CPL and influencer strategies, achieving 10%+ lead-to-sales conversion through performance marketing.
• Developed outbound and inbound sales strategies, enabling closure of high-LTV enterprise deals and improving overall lead-to-close ratios.
• Spearheaded upsell and cross-sell initiatives, boosting contract values and increasing client retention rates.
• Automated lead qualification, pipeline tracking, and post-sales workflows to enhance operational scalability.
• Improved Net Retention Rate (NRR) from 0% to 68% and raised NPS from -3.5 to +7.3 within 12 months.
• Played a key role in the successful closure of Redrob’s Series A funding, driving strategic revenue growth and expansion readiness.
• Managing the full product management lifecycle — from capturing customer feedback to tech implementation and successful market positioning of key features.