Joy Bamania

Co-Founder

India5 yrs 3 mos experience

Key Highlights

  • Expert in brand management and strategy execution.
  • Proven track record in revenue growth and market expansion.
  • Strong analytical and creative problem-solving skills.
Stackforce AI infers this person is a Brand Strategist with expertise in Food & Beverage and Insurance sectors.

Contact

Skills

Core Skills

Business StrategyProject ManagementData Analytics

Other Skills

Resource ManagementProgram ManagementStrategy ExecutionSales and MarketingProblem SolvingCustomer ServiceMarket ResearchResearchSalesSales ManagementBusinessMicrosoft ExcelMicrosoft WordMicrosoft PowerPointLeadership

About

Joy Bamania builds brands the way good stories are told - with curiosity, craft, and just the right amount of chaos - "No Gyaan, Only Joy" With 5+ years across brand management, strategy, and sales, he has worked in family businesses, insurance boardrooms, and now leads Wendy’s India’s brand, buzz and business. What ties it all together is simple: a knack for turning insight into impact - making brands not just visible, but valuable. Joy’s approach is equal parts analytical and creative. He can decode data in the morning, brainstorm a meme-worthy campaign by lunch, and still find a Bollywood reference that makes the whole room laugh. Grounded, playful, and never afraid to ask “but dhandha kitna aayega?”, Joy focuses on building brands people remember, not because they’re loud, but because they connect. A Master’s in Experimental Physics and an MBA from IIM Udaipur shaped the way he thinks - testing, learning, and scaling bold ideas into real business impact. Lately, he’s been sharing this mix of marketing madness and business sense on LinkedIn - humorous, insightful takes that sum up his mantra perfectly: No Gyaan, Only Joy

Experience

5 yrs 3 mos
Total Experience
1 yr 9 mos
Average Tenure
1 yr 9 mos
Current Experience

Rebel foods

Brand Manager

Aug 2024Present · 1 yr 9 mos

  • Building Wendy’s in India

Reliance nippon life insurance

Senior Manager | Strategy - CDO’s Office

Sep 2022Aug 2024 · 1 yr 11 mos

  • 1. As a PMO, led a 3-year business planning project for the Direct Marketing channel, crafting and executing dynamic strategies aimed at elevating revenue from 200Cr to 500Cr by FY2027
  • 2. Strategized and identified 15 potential locations under the North-East expansion project and opened RNLIC offices in those regions, yielding a substantial revenue of 4.5 Crores within a span of 9 months
  • 3. Designed a Monte Carlo Simulation Model to determine optimal Product Mix, resulting in a 25Cr improvement in Profitability Margins
  • 4. Proficiently executed monthly comprehensive analyses of channel initiatives, formulating and implementing strategic & marketing measures that significantly increased the Channel Revenue from 170Cr to 225Cr
  • 5. Designed and implemented a GPA Scorecard for the channel heads, and performed a monthly in-depth analysis of the Channel’s score and KPIs leading to a YoY growth of 35% in the number of policies sold
  • 6. Redesigned the entire process flow for Venue Channel by integrating it with technology, leading to 20% growth in STP cases and enhanced data management
  • 7. Devised a one-year business plan for the Direct Marketing Channel, by leveraging data-driven analytics and implementing new business strategies leading to a year-on-year growth of 30%
Resource ManagementProgram ManagementStrategy ExecutionProject ManagementBusiness Strategy

Ofbusiness

Summer Intern

Apr 2021Jun 2021 · 2 mos · Ludhiana, Punjab, India

Indian institute of management udaipur

Student Representative - Media and Industry Interaction Cell

Sep 2020Apr 2022 · 1 yr 7 mos · Udaipur, Rajasthan, India

  • 1. Managing IIM U’s official social media handles to ensure regular engagement and growth on these platforms
  • 2. Coordinating tasks for the Leadership Summit, which is a management conclave inviting top-level executives
  • 3. Building and Maintaining strong corporate relationships & engaging industries newsletters for the same
  • 4. Handling the press releases and media or television coverage of all events that take place in IIM Udaipur

Rram- sweets n dairy farm

Co-Founder

Jul 2016Jul 2020 · 4 yrs · Surat Area, India

  • 1. Responsible for analyzing the demand for sweets & dairy products for corporates, hotels, and restaurants
  • 2. Responsible for handling issues about attrition, competition, customer retention and to maintain the hygiene
  • 3. Responsible for managing higher standards of service and healthy pipeline management for team and revenue targets
  • 4. Increased the revenue of my branch by 30% by liaisoning with food delivery platforms like Swiggy & Zomato
  • 5. Increased the shelf life of the products by 25 times through German technology and customized packaging
  • 6. First of its kind in Surat to use the Modified Atmospheric Packaging to increase the shelf life of sweets
  • 7. Achieved more than 75% customer retention ratio for consecutive three years in HoReCa and festive sales

Jaam mobile accesories

Founder

Dec 2015Dec 2017 · 2 yrs · Surat

  •  Built Marketing, Dispatch & Strategic Initiative to increase brand awareness in the targeted market
  •  Sales of Mobile accessories & customer retention to achieve weekly and monthly sales targets
  •  Building a Customer base by applying new marketing strategies and introducing new products
  •  Analyzed latest and trending demands to increase product line, sales and profitability as well
  •  Developed a good amount of customer base in Surat as well as Vapi, Silvas, Valsad & Daman
  •  Launched an after-sales service facility with PSS Timings which led us to be the best in services
  •  Achieved a high amount of revenue which helped team members to pay their fees and other bills
  •  Created good brand value due to which “JAAM” is well known in & outside of SVNIT campus

Reliance communications

Sales Manager

Jun 2015Jun 2016 · 1 yr · Surat, Gujarat, India

  • 1. Responsible for boosting the sales of smartphones, prepaid & postpaid plans, and mobile accessories
  • 2. Roles included ideating and implementing new marketing strategies to convert other telecom network users to Reliance Communications
  • 3. Responsible for building market position by locating, developing, defining, negotiating, and closing business relationships
  • 4. Responsible for booking of new pre-paid & postpaid connections and services to meet established monthly quotas
  • 5. Single-handedly managed to acquire more than 70% customer retention ratio by providing after-sales service
  • 6. Seamlessly contributed to achieving bulk connections for a diamond, textile, and local industries in Surat

Education

Indian Institute of Management Udaipur

Master of Business Administration - MBA

Jan 2020Jan 2022

National Institute of Technology Surat

Master's degree — Engineering Physics/Applied Physics

Jan 2015Jan 2020

Seventh Day Adventist Higher Secondary School

Jan 2001Jan 2015

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