Jul 2023 – Mar 2025 · 1 yr 8 mos · India · On-site

• Built a personalized nutrition brand focused on gut health — combining food science, data, and habit design to improve digestive wellness.
• Bootstrapped the venture from concept to market: developed low code MVP, acquired 100+ paying customers with 60% retention, and achieved product-market resonance.
• Led end-to-end business functions — product, brand, partnerships, and growth — translating customer insight into sustainable commercial outcomes.
• Designed a customer experience framework that improved engagement and satisfaction
• Drove collaborations with industry experts to strengthen credibility and content-led brand building.
• Managed P&L, GTM strategy, operations and fundraising readiness, balancing purpose with performance.

Sep 2021 – Jul 2023 · 1 yr 10 mos · Greater London, England, United Kingdom

• Owned the P&L for one of Amazon’s largest Home & Kitchen categories across the UK and EU, balancing growth with long-term profitability and customer value.
• Led cross-market strategy and execution across five European regions — aligning pricing, selection, and vendor programs while adapting to local customer behaviors.
• Drove some of the biggest category partnerships with global brands, unlocking selection depth, joint business planning, and improved terms of trade.
• Partnered closely with marketing, operations, and tech teams to deliver customer-centric initiatives that improved discoverability, conversion, and brand experience.
• Recognized for building data-led growth strategies that scaled sustainably — integrating commercial rigor with Amazon’s core principle of customer obsession.

Jun 2020 – Aug 2020 · 2 mos · Greater London, England, United Kingdom

Jan 2020 – Present · 6 yrs 3 mos · Global · On-site

• Mentored 200+ international MBA aspirants, guiding narrative, application design and interview prep for top global MBA programs.
• Successful admits include LBS, INSEAD, HBS, CBS, Wharton, Stanford, Oxford Saïd, Cambridge Judge, ISB, NUS
• Known for a coaching-led mentoring style — helping candidates build clarity, confidence, and authentic personal narratives that reflect both who you are as a person and how you lead teams professionally.
• If you’re exploring your MBA journey or seeking clarity on your next step, you can connect with me here - https://topmate.io/surbhi_singla/

Jan 2018 – Jul 2019 · 1 yr 6 mos

• Led cross-functional CX and growth initiatives (Loyalty program FK Plus, Refurbished business 2Gud, Travel partnership with MMT) to improve retention and lifetime value.
• Designed customer journey frameworks for service-led programs (after-sales service for Mobiles and Electronics, Insurance Add-ons) that strengthened trust, engagement, and repeat purchase behavior.
• Partnered with product, analytics, and operations teams to launch new business lines and fintech constructs (BNPL, NC EMI), to increase order value and improve LTV.
• Known for bringing a customer-first, data-grounded lens to business launches — blending operational rigor with structure and speed.

Apr 2017 – Dec 2017 · 8 mos

• 1. Led Offers and Promotions to increase business conversions
• 2. Led & Program managed the Flipkart Big Billion Days Sale 2017
• 3. Introduced Gamifications as a Pre-sale consumer engagement exercise
• 4. Launched several brands, exclusive brand offerings, key value propositions in partnership with top brands like Apple, Samsung, Xaiomi, Lakme, Google, Microsoft, VU, ASUS, Vivo etc
• 5. Launched the 'No Cost EMI' product to drive affordability & to increase sales of high ticket size items

Feb 2016 – Mar 2017 · 1 yr 1 mo · Gurugram, Haryana, India

• Enhanced customer experience through increased visibility of shipments, automatic calling systems, monitoring of under performing areas, capacity planning of QC centres and decreasing TAT for refunds
• Defined cost, serviceability and performance as KPIs for efficient load allocation to strengthen customer experience
• Designed dashboards for monitoring refunds helping teams find out grey areas in daily ops
• Analysed past performance and allocation data of courier partners and managed their daily load allocation
• Constructed an automated process for verification of cash on delivery (COD) orders, eliminating manual intervention
• Managed a team of more than 20 people for verification of COD orders

Apr 2015 – Jan 2016 · 9 mos · Gurugram, Haryana, India

Jun 2013 – Mar 2015 · 1 yr 9 mos · Delhi, India

• Key Responsibilities:
• Collating, analysing and synthesising industry specific markets and business information, using internal and external data resources such as IMS and Cegedim data, analyst reports and databases to deliver comprehensive deliverables meeting clients’ requirements
• Translating client requirement into technical design and performing Proof of Concept (POC) studies.
• Operationalising and automating the day to day processes for long term operations projects
• Projects:
• Supported the client's marketing team by analysing sales and spending data of their products within the competitive context to come out with - growth pattern of their products over years in different regions, best profit region and some marketing suggestions to enhance their business.
• Analysed sales performance, promotional activities and market scenario to understand the dip in performance of an anti-smoking drug
• Forecasted sales of a drug in European Market

Dec 2012 – Jan 2013 · 1 mo · Delhi, India

• Worked on Live Marketing Project which dealt with Elections Counting Activity in collaboration with ten leading News Channels and Dial Net
• Received letter of recommendation (LOR) signed by the Head Manager – Client Solutions.