May 2023 – Dec 2025 · 2 yrs 7 mos · United Kingdom · Remote

• Senior Channel & Alliances Leader – Cloud Security | Fortinet
• Driving revenue acceleration by shaping and executing Fortinet’s multi-cloud channel strategy. I lead strategic engagement with top-tier VARs, CSPs, and MSSPs to expand partner ecosystems, maximize co-sell performance, and deliver sustainable growth across key markets.
• A core focus is optimizing Fortinet’s strategic alliance with AWS through joint go-to-market initiatives and the Power of 3 sales motion, ensuring alignment with cloud hyperscalers and ecosystem partners to unlock new revenue streams.
• Key contributions include:
• Channel Strategy & Ecosystem Growth – Orchestrating partner-led routes to market across EMEA, enabling partners to capitalize on Fortinet’s award-winning multi-cloud platform.
• Strategic Alliances Leadership – Elevating AWS and hyperscaler relationships to enterprise level, embedding co-sell excellence and long-term partner success.
• Innovating with FortiCNAPP – Positioning Fortinet’s CNAPP as the industry’s first end-to-end automated cloud security solution, enabling partners to deliver comprehensive multi-cloud protection at scale.
• Executive Partner Engagement – Building C-Suite trust with global and regional partners, ensuring alignment between business outcomes, cloud transformation, and cybersecurity resilience.

Sep 2019 – May 2023 · 3 yrs 8 mos · London, United Kingdom

• Led the design and execution of EMEA-wide re-sell and MSP channel strategy, driving double-digit YoY revenue growth through high-impact partnerships with leading Cloud Service Providers and MSPs. Built and scaled a regional Partner Management team, empowering them to deliver measurable business outcomes and accelerate partner-led growth.
• Spearheaded the productization and white-labelling of a Managed Detection & Response (MDR) service, enabling partners to create differentiated security offerings and expand market share. Drove strategic co-sell motions leveraging AWS ISV Accelerate status, CPPO, and MSP partnerships to deliver cloud-native MDR solutions, while advancing client procurement transformation through the AWS Marketplace.
• Key Achievements
• Architected and executed EMEA channel growth strategy, establishing scalable partner programs that unlocked new revenue streams.
• Elevated AWS alliance impact by embedding co-sell excellence and expanding reach through marketplace adoption.
• Enabled partners to seamlessly integrate Alert Logic’s award-winning MDR into their portfolios, accelerating adoption across enterprise and mid-market segments.
• Built and inspired a high-performing Partner Management team focused on long-term ecosystem success and customer value.
• More than 4,000 organisations rely on Alert Logic Managed Detection & Response to ensure the right level of security and compliance coverage at a lower total cost than point solutions, SIEM tools, or traditional security outsourcing vendors. Founded in 2002, Alert Logic is headquartered in Houston, Texas, with offices in Austin, Seattle, Dallas, Cardiff, Belfast, London and Cali, Colombia.
• 2019 Awarded Channel Team of the Year
• 2020 Achieved 92% Against Quota / '21 90%/ ‘22 90%
• 2021 Delivered 204% increase in Channel Pipeline Generation
• 2021 Achieved 47% increase in Channel generated Closed/Won Opps
• 2021 Achieved 170% increase in AWS Market Place Private Offers with CPPO Partners

Aug 2018 – Aug 2019 · 1 yr · London, England, United Kingdom

• Contracted to architect and execute a new channel go-to-market strategy for Blueliv’s leading Threat Intelligence Platform, with a mandate to accelerate revenue growth and expand market presence across Northern Europe and the META region.
• Built a scalable partner ecosystem encompassing global alliances, distributors, and strategic security VARs/MSSPs, enabling Blueliv to penetrate new markets and achieve sustainable sales growth. Established the foundation for long-term partner success through structured enablement, joint go-to-market programs, and executive-level partner engagement.
• Key Achievements
• Designed and launched Blueliv’s first comprehensive channel strategy, aligning with corporate revenue goals and regional expansion targets.
• Created a high-value partner ecosystem across EMEA, integrating alliances, distributors, and top-tier VARs/MSSPs.
• Accelerated market penetration in Northern Europe and META by enabling partners to position Blueliv’s Threat Intelligence Platform as a differentiated, revenue-driving solution.

Mar 2012 – Aug 2018 · 6 yrs 5 mos · United Arab Emirates

• Recruited as the first Channel Leader on the ground to establish Veeam’s partner ecosystem across the Middle East and SAARC, driving growth for the company’s market-leading virtualization availability and management solutions for VMware and Microsoft. Built and scaled a Partner Management team, developing strategic channel, distribution, and technology alliance relationships to accelerate market penetration and revenue growth.
• Key Achievements
• Built and led a high-performing team of six Channel Managers, delivering consistent growth in alignment with regional channel strategy.
• Forged senior executive relationships with top-tier partners, embedding Veeam into their business planning processes and securing long-term sponsorship and advocacy.
• Expanded Veeam’s regional footprint by recruiting, enabling, and certifying new VARs, and driving adoption of partner programs and enablement frameworks.
• Championed joint business planning, demand generation, and go-to-market programs with Gold partners, distributors, and technology alliances to strengthen ecosystem value.
• Elevated Veeam’s visibility and market recognition: Presidents Club Winner (2012–2015) and Ranked #7 in Channel Middle East’s Top 50 Channel Champions (2015).

Aug 2011 – Mar 2012 · 7 mos · United Arab Emirates

• Led a team of IT Security Product Managers across the region, driving vendor sales strategies, business development initiatives, and market expansion programs. Focused on scaling revenue, building strategic vendor partnerships, and enabling partners to introduce emerging security technologies into new territories.
• Key Achievements & Responsibilities
• Directed vendor strategy execution across multiple security portfolios, ensuring consistent achievement of regional revenue targets.
• Built and managed C- and VP-level relationships with vendors, ensuring Computerlinks exceeded expectations and strengthened its position as a value-add distributor.
• Developed and executed joint business plans with vendors, aligning on growth objectives, sales initiatives, and marketing ROI.
• Expanded market reach by identifying new VARs and enabling entry into previously untapped geographies.
• Strengthened executive partner relationships, driving retention and long-term ecosystem value.
• Mentored and motivated a high-performing team, ensuring product managers had the skills, knowledge, and sales methodologies to position vendors successfully

Jun 2009 – Aug 2011 · 2 yrs 2 mos · United Arab Emirates

• Founded and led the EMC Storage & Backup business unit across the South Gulf region (UAE, Oman, Yemen), driving growth through strategic channel development and end-user engagement. Built strong partnerships with resellers and system integrators, positioning EMC as a trusted leader in virtualization, storage, and emerging cloud solutions.
• Key Achievements
• Established and scaled the EMC business unit, creating new revenue streams and expanding regional market penetration.
• Recruited and developed high-value VARs through the EMC Velocity Partner Programme, enabling them to evolve into Premier Solution Providers.
• Forged strategic executive relationships with partners and end users, influencing business planning and aligning EMC solutions with client transformation goals.
• Spearheaded demand-generation campaigns and joint go-to-market initiatives, consistently building qualified pipelines and accelerating deal cycles.
• Championed cloud computing and virtualization strategies, positioning EMC as a future-ready solution provider for partners and customers.
• Secured major competitive wins by differentiating EMC’s value, business outcomes, and ROI/TCO benefits in complex opportunities.
• Awarded Arrow Business Development Over-Achievers Award (2010) and recognized as EMC Best Emerging Markets Distributor for EMEA (2010) for outstanding business impact.
• Developed bundled solutions by aligning EMC with complementary technologies (RSA, Juniper, Bluecoat, GFI), strengthening partner offerings and increasing sales velocity.

Jan 2008 – May 2009 · 1 yr 4 mos · London, England, United Kingdom

• Drove new business growth and expanded existing accounts within the financial services and insurance verticals by positioning Kelway’s portfolio of IT infrastructure, managed services, and support solutions as strategic enablers of business efficiency and cost reduction.
• Key Achievements & Responsibilities
• Developed multi-vendor, solution-led engagements that addressed client business challenges and delivered measurable ROI.
• Built and managed senior relationships from C-level executives to IT decision-makers across the UK and Middle East, aligning technology solutions with long-term business priorities.
• Differentiated Kelway’s managed services and support offerings, establishing clear competitive advantage in the market.
• Enabled clients to adopt emerging technologies by providing thought leadership and access to Kelway’s IT consultants and proof-of-concept resources.
• Oversaw successful sales cycles through demand generation, executive demos, and pre-sales solution workshops, ensuring consistent pipeline development and account profitability.

Feb 2006 – Dec 2007 · 1 yr 10 mos · London, England, United Kingdom

• Managed commercial and strategic relationships for three of Equanet’s largest enterprise clients, each investing over £1M annually in IT infrastructure solutions and services. Focused on revenue growth, client retention, and long-term strategic partnerships through deep engagement with senior decision-makers.
• Key Achievements & Responsibilities
• Expanded revenue within major accounts by identifying new service opportunities and maximizing penetration across the client portfolio.
• Built and nurtured senior executive relationships, regularly engaging with multiple stakeholders to align technology solutions with evolving business needs.
• Consistently demonstrated cost-saving opportunities and ROI, strengthening client loyalty and reinforcing Equanet’s value proposition.
• Drove customer satisfaction by orchestrating internal resources, ensuring seamless delivery of IT infrastructure and managed services.
• Accurately managed forecasting and revenue tracking, contributing to business predictability and growth targets.
• Secured long-term enterprise commitment to Equanet through strategic relationship management and a client-first approach.

Aug 2002 – Sep 2004 · 2 yrs 1 mo · London, England, United Kingdom

• Developed and managed a portfolio of corporate and government accounts within one of the UK’s leading award-winning IT hardware and software resellers. Operated in a high-pressure trading floor environment, driving new business acquisition and managing full sales cycles from prospecting to solution delivery.
• Key Achievements & Responsibilities
• Proactively identified and secured new corporate and government clients, expanding market presence and revenue streams.
• Managed end-to-end sales processes, from initial engagement to implementation of IT infrastructure solutions.
• Scoped and specified multi-vendor hardware and software solutions tailored to client business requirements.
• Negotiated with IT procurement leaders and vendors to secure competitive bids and maximize client value.
• Built and sustained strong account relationships, ensuring repeat business and long-term client satisfaction.
• Partnered with vendors on special pricing initiatives and solution bundles to win large-scale opportunities.

Sep 2004 – Jan 2006 · 1 yr 4 mos · London, England Metropolitan Area

• Managed vendor–distributor relationships and served as the central liaison between vendors and channel partners, enabling growth for emerging IT security solutions. Focused on expanding partner networks, driving pipeline, and ensuring vendors were strategically positioned within the channel ecosystem.
• Key Achievements & Responsibilities
• Built and managed relationships with vendor channel managers, ensuring smooth progression of deals through the partner network.
• Expanded partner ecosystems by recruiting and enabling new resellers to adopt vendor technologies into their portfolios.
• Supported resellers with quotations, product information, and solution positioning to accelerate deal cycles.
• Delivered accurate monthly forecasts and pipeline visibility to senior management.
• Drove partner engagement by promoting new product releases, incentives, and training sessions to partner sales teams.
• Collaborated with pre-sales engineers to arrange product demos and proof-of-concept sessions for partners and end users.
• Created and qualified leads with vendors, passing them through to partners for closure, and supporting competitive positioning to win business.
• Conducted account mapping with partners to uncover new opportunities and expand vendor footprint within existing accounts.