Jul 2018 – Dec 2024 · 6 yrs 5 mos

• Key Highlights:
• 1. Grew YouTube channel to over 4 Million+ Subscribers from scratch, generating 8 Million+ Views per month by leveraging targeted content marketing strategies, significantly boosting brand visibility and lead generation.
• 2. Increased organic traffic to product, blog, and community landing pages by 50% through strategic SEO initiatives, resulting in a 40% growth in organic leads.
• 3. Generated $10 Million in revenue from a $2.3 Million performance marketing spend, achieving ROAS of 4.3 by optimizing ad strategies, targeting, and budget allocation across multiple digital channels.
• 4. Improved traffic-to-lead conversion by 50% through the strategic optimization of landing pages, including A/B testing, enhanced CTAs, and user experience improvements, resulting in a significant increase in qualified leads.
• 5. Led and managed strategic partnerships with top institutions, including Purdue University, Illinois Tech, University of Cambridge Online, and IITs.
• 6. Improved sales conversion by 30%, referrals by 25%, and repeat purchases by 40% through effective use of marketing automation tools like CleverTap, driving personalized customer journeys and engagement campaigns.
• 7. Directed a cross-functional team of 38, including SEO, content marketing, performance marketing, affiliate marketing, email marketing, social media, graphic designers, and video editors, to deliver cohesive and impactful marketing strategies.

Jul 2017 – Jul 2018 · 1 yr

• Responsibilities:
• 1. Developing and implementing a cohesive marketing plan that is aligned with organisation's revenue goals
• 2. Conducting market analysis to identify challenges and opportunities for growth
• 3. Identifying and researching new revenue opportunities in current and potential markets
• 4. Building brand awareness and generating innovative ideas to promote the brand/product
• 5. Creating content strategies based on business objectives, category focus, and audience segments across all channels
• 6. Monitoring all marketing campaigns (Organic & Non-organic) and improve them when necessary 7. Building a high performing marketing team and ensuring effective coordination with other teams
• 8. Managing and reviewing the marketing budget
• 9. Staying updated on market trends & competitor strategies

Jul 2015 – Jun 2017 · 1 yr 11 mos

• Roles and Responsibilities:
• Installation of Hadoop ecosystem comprising Pig, Hive, HBase, Zookeeper, Flume, Sqoop, Oozie, Spark, Kafka, Drill.
• Understanding business needs, analyzing functional specifications and mapping those to design and develop feasible algorithms.
• Performing import and export tasks between HDFS and RDBMS using Sqoop.
• Involved in developing PIG Latin scripts for data processing.
• Involved in solutions and code review meetings within team.
• Defining job flows and scheduling jobs using Oozie.
• Involved in managing and reviewing Hadoop log files.
• Configured High Availability in the cluster.
• Analyzing large amounts of data sets to determine optimal way to aggregate and report on it.
• Conducted sessions with Clients to gather and understand the requirements clearly.
• Coordinated, Led and guided Offshore team of size 10.
• Configured and modified hadoop XML parameters according to hardware/storage requirements.
• Constantly learning various Big data tools and provide strategic direction as per development requirement.
• Replaced default Derby metadata storage system for Hive with MySQL system.
• Involved in Hadoop Cluster capacity planning, performance tuning, cluster Monitoring, Troubleshooting.
• Configuring and setting up the rack topology for large clusters.
• Installing Hadoop scripts for starting the daemons automatically.
• Lead generation on YouTube channel by content marketing.
• Organizing webinars for company branding and sales.
• Using HubSpot for email marketing and running multiple campaigns.
• Running ads on facebook for re-marketing and lead generation.
• Developing contents on latest big data technologies for content marketing.

Sep 2013 – Jul 2015 · 1 yr 10 mos

• Roles and Responsibilities:
• Installation of Hadoop ecosystem comprising Pig, Hive, HBase, Zookeeper, Flume, Sqoop, Oozie, Spark, Kafka, Drill.
• Understanding business needs, analyzing functional specifications and mapping those to design and develop feasible algorithms.
• Performing import and export tasks between HDFS and RDBMS using Sqoop.
• Involved in developing PIG Latin scripts for data processing.
• Involved in solutions and code review meetings within team.
• Defining job flows and scheduling jobs using Oozie.
• Involved in managing and reviewing Hadoop log files.
• Configured High Availability in the cluster.
• Analyzing large amounts of data sets to determine optimal way to aggregate and report on it.
• Conducted sessions with Clients to gather and understand the requirements clearly.
• Coordinated, Led and guided Offshore team of size 10.
• Configured and modified hadoop XML parameters according to hardware/storage requirements.
• Constantly learning various Big data tools and provide strategic direction as per development requirement.
• Replaced default Derby metadata storage system for Hive with MySQL system.
• Involved in Hadoop Cluster capacity planning, performance tuning, cluster Monitoring, Troubleshooting.
• Configuring and setting up the rack topology for large clusters.
• Installing Hadoop scripts for starting the daemons automatically.
• Lead generation on YouTube channel by content marketing.
• Organizing webinars for company branding and sales.
• Using HubSpot for email marketing and running multiple campaigns.
• Running ads on facebook for re-marketing and lead generation.
• Developing contents on latest big data technologies for content marketing.