Nov 2021 – Mar 2024 · 2 yrs 4 mos · Israel

• Overseeing the entire stack and all resources, the marketing buck stops here. That includes the brand, the budget, and the buyer's journey.
• I am responsible for all web-based activities, inside sales, channel partnerships, and funnel optimization.
• Working closely with upper management, Product, and CS, I ensure that oolo is always cast in a positive light and stands out as a highly discoverable and appreciable solution to the problems faced by our prospects and customers.

Aug 2020 – Nov 2021 · 1 yr 3 mos · Israel

• Responsible for shaping the oolo brand and delivering attractive, differentiated positioning to raise market awareness, build credibility, and ultimately drive revenue. I manage all aspects of the marketing stack— including GTM, content, demand gen, growth, automation, partner marketing, events, AR, PR, paid media, social media, etc.

May 2020 – Present · 5 yrs 11 mos · Israel

• Debate for Peace brings together Arab and Jewish students from across Israel and the Palestinian territories to participate in Model UN conferences and debates. By adopting a range of different perspectives and roles, the students step outside of their comfort zones and work toward common understanding. Through debating, they develop negotiation and critical-thinking skills as they try to resolve the most stubborn and pressing international problems.

Jun 2018 – Aug 2020 · 2 yrs 2 mos · Israel

• You'd think world-class technology would sell itself. It doesn't.
• For CyberMDX, I help build awareness around their core technology — making it digitally discoverable and conceptually accessible to the people and organizations that it would serve.
• In practice, I devise and refine our brand, message, and market positioning (on the strategy level), while at the same time managing our website and running our content, SEO, email, social media, paid media, and outreach programs (on the tactical level).

Jun 2016 – Jun 2018 · 2 yrs · Israel

• I conceive, implement, and refine digital marketing initiatives. This includes the design and automation of an optimized sales funnel, managing touch points across social media, paid media, content, email, and website.
• Fostering brand engagement and generating leads, I build successful inbound marketing campaigns. To this end, my tasks and responsibilities involve:
• Overseeing content production
• Optimizing content for search engines
• Producing social media content at scale
• Methodically growing social reach
• Conducting user flow analysis and on-page conversion optimization
• Building effective CTAs and Landing Pages
• Creating email nurture sequences
• Managing website (build new pages, edit stylesheets/CSS, design templates, implement popups, embed forms, build video popover lightboxes, deploy smart content modules, manage design and development work)
• Developing and qualifying leads (progressive profiling, lead scoring, marketing-sales handoff modeling, list segmentation, etc.)
• Automating marketing activities (primarily through HubSpot workflows, follow up triggers and smart lists)
• Preparing detailed reports on all efforts undertaken
• Engaging in a process of continuous iteration and refinement

Jun 2015 – Jun 2016 · 1 yr · Raanana

• Responsible for implementing inbound marketing programs for B2B tech companies, analyzing and refining content, social media, and email strategies, overseeing production of marketing collateral, and maintaining customer satisfaction.

Dec 2013 – Jan 2014 · 1 mo

• I worked to market and sell The Well of Being: A Children's Book for Adults. This involved SEO work, PR work, Social Media management, content writing, branding, business modeling, and a great deal of industry networking.

Oct 2013 – Mar 2015 · 1 yr 5 mos

• Served as a Commander in Budgeting Operations for the Preparedness and Budgeting division of the Technological, Logistics & Medical Directorate.
• Tasked in this capacity with ERP operations conducted via custom SAP software, overseeing a budget upwards of 100 million NIS.

Jan 2012 – Oct 2013 · 1 yr 9 mos

• Responsible for providing research and strategic analysis on the history and conflicts of the Middle East.

Jan 2010 – Jan 2015 · 5 yrs

• Freelance investment services, both advising and managing portfolios with a strategic emphasis on DLC arbitrage, emerging small caps, commodities forecasting, and under-leveraged patent valuation