Sanjana Balaraman

Digital Marketing Specialist

Chennai, Tamil Nadu, India11 yrs experience

Most Likely To Switch

Key Highlights

Over 10 years of marketing experience
Expert in content strategy and brand positioning
Proven track record in driving product marketing initiatives

Stackforce AI infers this person is a Marketing Professional specializing in SaaS and B2B marketing strategies.

Contact

Skills

Core Skills

Product MarketingBrand MarketingContent StrategyIntegrated MarketingSocial Media Management

Other Skills

Website UpdatingSocial Media MarketingContent DevelopmentEvent MarketingEnglishBusiness-to-Business (B2B)Search Engine Optimization (SEO)Critical ThinkingContent ManagementPress ReleasesSocial MarketingThought LeadershipSocial EngagementCase StudiesSEO

About

Just finished 2 years at SiftHub where I manage the full spectrum of marketing initiatives, collaborating closely with leadership to shape brand narratives, refine product positioning, and drive awareness through content, social media, and event marketing. My work emphasizes cohesive messaging, impactful product marketing, and dynamic digital engagement. With over 10 years in marketing roles, I have honed skills in content strategy, brand positioning, and event marketing. Passionate about creating compelling narratives, I strive to amplify organizational growth through thoughtful content and innovative campaigns.

Experience

11 yrs

Total Experience

2 yrs 2 mos

Average Tenure

2 yrs 5 mos

Current Experience

Sifthub

Marketing Manager

Dec 2023 – Present · 2 yrs 5 mos · India · Hybrid

At SiftHub, I take care of all things product, brand, and social marketing in close partnership with our founder & CEO. My work spans building and evolving our brand narrative, driving product positioning, and amplifying awareness across multiple channels. Core responsibilities include:
Brand & product positioning and messaging: Shaping the narrative and articulating our differentiation
Product marketing: Creating content and assets that bring new features and use cases to market
Social media marketing: Driving brand awareness and engagement across digital channels
Website content management: Continuously evolving the site to reflect our positioning and growth

Website UpdatingProduct MarketingSocial Media MarketingContent DevelopmentContent StrategyEvent Marketing+1

Pando

Content Marketing Manager

Feb 2022 – Dec 2023 · 1 yr 10 mos · Chennai, Tamil Nadu, India

At Pando, I'm in charge of all things content related. My key responsibilities in this role include:
Building the tone and voice of Pando across all our external-facing content including the website and social media channels.
Last year, I led the project to overhaul our website and reword product messaging, brand positioning, and brand redesign. We executed the project in just 6 months.
Building out a content style sheet for the organization to follow when writing client-facing, prospect-facing content.
Setting up foundational content processes for website, social media, newsletters, community, and most recently, blogs.
Consistently growing social media presence across LinkedIn and Instagram.
Improving website SEO by continuously building out new pages across product and industry themes.
Launched the Pando Blog

EnglishBusiness-to-Business (B2B)Search Engine Optimization (SEO)Website UpdatingCritical ThinkingProduct Marketing+9

Freshworks

2 roles

Lead - Integrated Marketing

Apr 2021 – Jan 2022 · 9 mos

In addition to my previous responsibilities, I now lead campaigns end-to-end taking care of vendor discussions, project coordination, content creation, proofreading and editing before handing over the campaign and all assets to the distribution team. I’m also heavily involved in social promotions and ad creation for the assets.

EnglishBusiness-to-Business (B2B)Critical ThinkingThought LeadershipCustomer ExperienceCase Studies+1

Senior Content Strategist

Jul 2019 – Apr 2021 · 1 yr 9 mos

At Freshworks, I'm currently a part of the Growth Marketing team with a focus on our Customer Experience suite of products. I create strategic content for large-scale global campaigns targeted at the mid-market audience and also help write/edit sales enablement collateral for our teams.

EnglishBusiness-to-Business (B2B)Critical ThinkingThought LeadershipCustomer ExperienceCase Studies+1

Daimler trucks laverton

Marketing Coordinator

Aug 2018 – May 2019 · 9 mos · Truganina, Victoria · On-site

Social media management, online inventory management, creation and management of advertising campaigns, liaison between dealership and media partners, management of monthly advertising budget, reporting and tracking of spending, analysing metrics on current campaigns and judging effectiveness of monthly marketing.

EnglishSocial MarketingSocial EngagementSocial Media Management

Deasil management group

Content Writer

Apr 2018 – Aug 2018 · 4 mos · Melbourne, Australia

Content creation for a variety of different companies from different industries (eg: online packaging platform, 3D printing service) — website content, promotional material, job ads, etc. This was a part-time role while I pursued my Master of Marketing Communications at the University of Melbourne.

English

Airwallex

Marketing Assistant

Aug 2016 – Jan 2017 · 5 mos · Melbourne, Australia · On-site

Content writing, editing and marketing. Social media management. Blog management. This was a part-time role while I pursued my Master of Marketing Communications at the University of Melbourne.

EnglishSocial Marketing

Orient blackswan

2 roles

Marketing Co-ordinator

Jun 2013 – Dec 2015 · 2 yrs 6 mos · On-site

Acting as liaison between editorial and sales team. Promotion, product presentations to potential clients. Feedback surveys from existing clients. Editing and Proofreading. Organising events and workshops.

EnglishCustomer Experience