Jun 2021 – Apr 2024 · 2 yrs 10 mos

• Game of Choice, Not Chance is an initiative developing mobile games to support young people in becoming active decision-makers in their own lives. Our first game is being co-designed with girls in India to provide an entertaining and safe space for exploration, discovery, and learning through interactive role-play in a virtual world. Within the game, girls can experience the power of their choices, get connected to vital information and real-world resources, and become better equipped to shape their futures with confidence. The Game of Choice, Not Chance game is the central component of a direct-to-consumer model for positively impacting girls’ lives through game-based learning. The digital platform is a choice-based, story-driven mobile game, with in-game reproductive health information and linkages to relevant products and care, and an integrated game microsite where girls can dig deeper into topics introduced within the game.
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• Launch of the Game of Choice, Not Chance brand Girl game is planned for June 2022, and scale-up throughout India’s Hindi Belt and beyond is expected through social media, government, education, and foundation partners, with leverage from private sector collaborations.
• As India Team lead and Country Director, will be responsible for the Girl Game launch in India and for fostering partnerships with private sector, civil society , foundations and government such that the Game offers a full ecosystem of resources and services directly into the hands of girls who download and play the game .

Apr 2020 – Jun 2021 · 1 yr 2 mos

• Game of Choice , Not Chance is a USAID innovation impact grant with Howard Delafield International as the Prime and Indusgeeks, Girl Effect , Cycle technologies , Nam Er Technologies LLC and Vihara Innovation Network as collaborating partners .
• In this role, I will be responsible for launching the Game in India and establishing marketing partnerships and linkages to RH/FP/adolescent friendly products and services and collaborating with both private sector as well as civil society partners .

Jan 2020 – Mar 2020 · 2 mos · New Delhi, Delhi, India

• The Centre for Advocacy and Research (CFAR), works on the rights of marginal communities such as the urban poor, the girl child, unorganized workers, transgender persons and sexual minorities, single women, People Living with HIV, sex workers, people who inject drugs (PWID) and those living with disabilities. Their Mission Statement – is to be the Voice for the Voiceless . They have been successful in setting up community structures such as Single Windows across districts from over eight states to strengthen social inclusion across schemes and social development programmes.
• As a Sr Communications Consultant , am providing technical assistance , guidance and mentorship to CFAR teams to create spaces in the community, in key institutions and in media for a dialogue on issues related to social development and shape inclusive policies and programmes aimed at marginalized communities from a gender and development perspective.

Mar 2018 – Nov 2019 · 1 yr 8 mos

• As the Project Director fo YUVAA , I was responsible for the grant proposal development , and win with my colleagues in NBD and SRHR at PI. The Next generation: Yuvaa (Youth Voices for Agency and Access) Project aims to “Scale Up Approaches to Increase Contraceptive Use among Young Married Couples and First-time Parents in India” in ten districts (five each) of Bihar and Maharashtra from July 2018- June 2022. The foundational innovation in Yuvaa is a cadre of young couple entrepreneurs, called the Yuvaa Corps who will provide comprehensive family planning counselling, over the counter contraceptives and referrals that enable young people to delay first child birth and space subsequent births. YUVAA will employ new digital and mobile based communication approaches for delivering customised and effective family planning messages to young couples.
• Was responsible for:
• Launching the project, leading program design and managing the grant with the internal Pathfinder Team, the donor ( BMGF – Seattle and India Country Office) and consortium members (Dharma Life, Dalberg Addvisors, Gram Vani, IQVIA and Mullen Lowe Lintas).
• Recruiting a senior level member team (11 team members) in India
• Contributing towards the development of the Results framework, the Theory of change, the supply and demand side strategy and intervention design for the project, managing the work plan and delivery of results for the consortium.YUVAA conducted an innovative segmentation study by Camber Collective on profiling audiences based on psychographics and managing financial and other responsibilities for Pathfinder in India.
• YUVAA is ready for implementation with agreements with Governments of Maharashtra & Bihar & with private sector partners for a wide basket of products (FP and Non FP), development of the comprehensive MIS by Dharma Life, training material development by IQVIA and social and behavior change communication ready for outreach developed by Lintas.

Oct 2017 – Feb 2018 · 4 mos

• I was hired by Pathfinder International to assist in the proposal development process for YUVAA – including meetings with potential partners , proposal planning and writing and budget development. I participated in the Adolescent Health Congress in October as the lead for the YUVAA consortium and held meetings with consortium partners and provided input/review of the Yuvaa grant proposal. I was the Project Director on the YUVAA project that I helped win with my colleagues at NBD, in Pathfinder.

Apr 2017 – Sep 2017 · 5 mos

• Beginning this month, I will also be heading Advocacy, Communications and Strategic Partnerships for the Union South East Asia office and will be the focal point for the New Business Task Force. In this crucial role, will design, develop and deliver a strategic and long-term advocacy, communications and partnerships plan for the South East Asia regional office . Am excited about this new role and hope to make a difference and a larger impact . As head advocacy , communication and strategic partnerships , the role allows me to leverage the Challenge TB grant to position The Union as one of the key technical organisations in TB in INDIA and allows for increasing visibility and resources and funding for TB programs and partnerships with a diverse set of private players across India .

Jun 2015 – Aug 2017 · 2 yrs 2 mos

• Challenge TB will contribute towards TB Control in India through a " Call to Action for a TB-Free India " . The C2A focuses on increasing efforts to control TB through innovative policies and new strategies and raises awareness and domestic resources to end TB in India . The C2A will engage a wide range of stakeholders in TB Control and Care viz. the corporate sector, the media, civil society, private health care sector , the research and academia and the government.
• As Country Director , I was responsible for
• leading the Call to action for a TB Free INDIA - an Advocacy campaign to increase political will and action on TB
• launched The INDIA TB caucus - a unique alliance of MPs and MLAs from across party lines to voice and support the call to action for a TB free INDIA and raise the issue in parliament
• launched the corporate outreach with a diverse set of private sector and corporate partners though the Delhi and a Mumbai dialogue for increasing private sector funding and participation in TB programs . This resulted in more than 50 corporates coming on board and a strategy and roadmap for engaging the private sector .
• engaged champions in raising awareness on TB and tackling stigma from the community of survivors .Mr Bachchan as a TB survivor himself, came on board as an advocate and a voice for TB patients against stigma .
• Dr Naresh Trehan came on board a d a private sector champion with Dr Bornali Dutta leading the TB Free Haryana drive from Medanta
• Mr Anurag Thakur, Honorable minister came on board as a champion leading the TB Free INDIA summit in Dharamshala
• Under the guidance of the MOHFW , the Challenge TB team conceptualised and implemented a 360 degree campaign for TB - radio, TV, outdoor and social media with Mr Bachchan as protagonist titled #indiavsTB
• supported and provided technical assistance for the bedaquiline access program at 6 sites across the country , improving access to new drugs

Apr 2015 – Jun 2015 · 2 mos · New Delhi Area, India

• As a BCC consultant for the World Bank, my role was to align the BCC strategy of the states of Bihar and Andhra Pradesh on WASH by providing technical inputs and oversight in the WASH- Nutrition- Gender - Health integration and assist the teams in the state to come up with an integrated strategy and implementation plan.
• As part of the Bank's team, I undertook field visits to understand and assess the ground situation and plan the BCC strategy for the states. I met with all the stakeholders working on WASH in the state and contributed towards building capacity and preparing the BCC plan and training module.

Oct 2014 – Apr 2015 · 6 mos · New Delhi Area, India

• At ACF India, am responsible for launching the Generation Nutrition Campaign in India, building civil society membership for the campaign, conceptualising and designing the advocacy documents, briefs, flyers and ensuring social media and PR for the campaign. As a global campaign, the objectives are to urge Governments to take action to save the lives of children under five suffering from acute malnutrition, an underlying cause of U5 mortality. The campaign builds civil society voice against acute malnutrition and aims at influencing government and donor policies to recognise acute malnutrition as an "emergency" .

Dec 2013 – Oct 2014 · 10 mos · New Delhi Area, India

• Will women take a shot that gives up to 3 months of protection from pregnancy ? Yes. They will. If they know its safe and they are assured of quality services from the qualified doc who provides it. As Communication Director, on the Gates and Packard funded 3 monthly Injectable Family Planning program - called 'Dimpa' , I was responsible for developing the Communication strategy and managing the Advertising, Media and On Ground implementation for the 3 month injectable program in UP and Bihar. As the project focuses on growing the Dimpa Network of private providers in the 2 states and goes to more towns and cities, the job entails implementing strategies that increase demand for the injectable, build confidence both in the provider and the user to manage post use symptoms and provide helpline services to ensure continuity and counselling. Building a team of " dimpa didis" on the ground in priority cities , increasing reach of the Dimpa ad to Tier 1 and 2 cities where the network is predominant , introducing the "Dimpa Careline" as a counselling and reminder service are some of the strategies implemented.

Apr 2011 – May 2012 · 1 yr 1 mo · New Delhi Area, India

• Preventing deaths due to diarrhea is mostly about taking simple and effective measures, regularly and in time. Like handwashing with soap, water purification at point of use and use of ORS and zinc to fight dehydration. Sometimes it is just about recognising danger signals and seeking medical help in time. Saathi Bachpan ke was about making a private sector alliance with 3 major players in handwashing , water safety and ORS and private sector medical providers to motivate mothers of children under five to adopt simple habits that can save children's lives. Funded by USAID, with Dettol, TATA Swach and Alkem as partners, the model proved that it is possible to launch a concerted effort with private sector partnership in BCC. And, yes, the SBK outreach campaign also won the Abby at the Goafest.

May 2012 – Apr 2013 · 11 mos · New Delhi, India

• In 2000, India made several promises, one - was to reduce child mortality by 2/3rd by 2015. We know for a fact that India will not be meeting this goal. The project I lead is funded by the Bill & Melinda Gates Foundation and is on New Born Child Survival. It raises public consciousness on New Born Child Survival issues and calls governments to take action and meet the promises they made. It combines advocacy, communication and campaign and aims to make the National and State Governments more accountable, more responsible towards children and their right to survive.The Grant largely focuses on the State of UP and works nationally through 2 coalitions - the RMNCHA+ Coalition and The Coalition for Sustainable Nutrition Security in India.
• As the Project Manager, I conceptualized and developed partnerships with the HT Media Group, the State Government of UP and UN Agencies and other lead agencies in UP to highlight the issues of New Born and Malnutrition and implemented the 3 month Media Advocacy Campaign in UP with the Hindustan Times. Titled " No child born to die", the campaign highlighted what needs to be done for child survival and culminated in a Leadership Summit attended by The Chief Minister, Shri Akhilesh Yadav; The Health Minister,Ahmad Hassan; Union Minister for HRD, Jitin Prasada; and The Chairperson for the National Minorities Commission , Sh. Wajahat Habibullah on 3rd March 2013. As a direct outcome of the campaign, The State Government has declared the year as "New Born Year" and is focusing on various strategies to ensure New Born Survival in the state. The State has also moved to constitute a Nutrition Mission that will address the underlying issue of "malnutrition" in the state.