Jun 2023 – Jul 2025 · 2 yrs 1 mo

• As part of Pocket's leadership team, owned global growth charter and user acquisition through content marketing with zero-dollar customer acquisition cost (CAC). Led full P&L responsibility for building Pocket's content distribution engine from ground zero.
• Built and scaled multi-category, multi-channel presence across US, India, Germany, and emerging markets within 12 months, establishing top-tier distribution funnels across YouTube, Facebook, Instagram, Spotify, and TikTok through innovative content formats including live-action, animation, and generative AI videos.
• Built and scaled cross-functional teams of 100+ professionals, encompassing growth leads (AVPs, Directors), creative directors, show producers, writers, and video editors across multiple disciplines and geographies.
• Achieved 500 Million + monthly views globally, positioning Pocket FM among top-percentile fiction channels worldwide. Content funnels consistently delivered high-ARPU and super binging users who convert at high ARPPUs. Led Production of Webseries Saving Nora one of its kind lowest cost production playbook shot back to back in 10 days In LA ( US) with top influencers.

Oct 2022 – Present · 3 yrs 7 mos · Bengaluru, Karnataka, India

Jan 2022 – Jul 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India

• As part of Vedantu Leadership team, Heading Youtube Strategy , Organic Growth and P&L for Vedantu spanning 15+ channels across K12 and generating 1B+ Views annually. Working directly with founders on growth levers , building YT, Founders' brand and new organic growth channels like Telegram . Oversee a team of 100+ including Content Planning , Programming, Youtube Anchors, Master Teachers , SEO , Channel managers, revenue and Video production team

Nov 2018 – Jun 2019 · 7 mos · Mumbai Area, India

Apr 2017 – Dec 2021 · 4 yrs 8 mos · Mumbai Area, India

• Lattu kids was India's first edutainment OTT that pivoted to a D2C edtech brand for children from 3 to 12 years. I started Lattu with the passion for impacting the lives of children. Built the product from scratch with scrappy team of 3 and first of it's kind marriage of content with gamification layer.
• Lattukids raised seed rounds from Airtel startup accelerator and Mumbai Angel Networks. We were amongst the top 200 Global early stage EdTech startups ranked by GSV 2021.
• In 2017, Lattu kids was ranked amongst the top 10 Kids learning apps in India on Playstore, App Store and Amazon fire TV.
• We launched world famous iconic IPs to India with like Talking Tom & Friends, Maya the Bee, The Gruffalo series, Fireman Sam ( Mattel)
• Built Lattu kids YouTube from scratch to amongst India's top 5% you tube channels with 0 marketing spend and 2.25 Mn+ growing fanbase and subscribers with 800 Mn+ views.
• Cracked strategic partnerships across India with Ola Prime Cabs, Xiaomi Smart TVs and Airtel.

Apr 2014 – Nov 2016 · 2 yrs 7 mos · Mumbai Area, India

• Lead the Star India team responsible for content licensing and syndication of TV Shows and Bollywood Movies for both domestic and International markets.
• Grew Star's Syndication topline by double in 2 years
• Grew Internatinal business by 3x in 2 years
• Responsible for entry of Indian content for very first time in premium markets like Turkey and Latam
• Signed first of its kind Formats Rights deal between Star India with Eccho Rights for placement of Indian fiction shows in global remakes rights marketplace.

Dec 2011 – Apr 2014 · 2 yrs 4 mos · Mumbai Area, India

• At Nokia , I led several new initiatives and grew B2B business for territory by 300% in 2 years and led Nokia’s strategic device + app ecosystem entry into pan India accounts like Unilever , FINO, Mswipe , Glenmark pharma.
• Opened new distribution channels like IT Retail stores for placement of devices & incremental revenues & display share of Nokia.
• Awarded IMEA top quarterly achiever award 3 times by Shiv Sivakumar (MD of Nokia IMEA)