Tom Smith

Digital Marketing Specialist

North Tonawanda, New York, United States32 yrs 10 mos experience

Highly StableAI Enabled

Key Highlights

Expert in digital marketing and performance metrics.
Proven track record in content development and strategy.
Advocate for disability inclusion with hands-on experience.

Stackforce AI infers this person is a MarTech expert with a strong focus on content strategy and digital marketing.

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Skills

Core Skills

Content DevelopmentMarketing StrategyAdvocacyMarketing Performance MetricsDigital MarketingDemand GenerationMarketing AutomationWeb Analytics

Other Skills

Video content creationAI technologyCloud technologyContent strategyTeam managementDigital eventsDirect supportCommunity engagementIndependent living skillsPerformance metricsA/B testingSEOBuyer personasLead generationCross-channel marketing

About

Agile marketer with expertise in applying performance metrics to campaigns and content across channels to maximize contribution to revenue, pipeline, and other business goals. Core skills include: * Content development (blogging, news, long-form feature articles, white papers) * Marketing campaign development, management, execution * Marketing performance metrics (Adobe Site Catalyst and Google Analytics) * A/B and mulitvariate testing * Demand generation * Email marketing and newsletters * Marketing automation, including development of nurture campaigns * Social media strategy, advertising, posting * Search engine optimization -- SEO (BrightEdge and SEMrush) * Web project management * Managing internal, external and contract teams

Experience

Cloud wars (acceleration economy)

2 roles

Content Developer, Tech Industry Analyst

Promoted

Apr 2025 – Present · 1 yr

Develop written and video content for tech industry websites and events for Cloud Wars and its parent company, Dynamic Communities, with focus on AI and cloud technology. Transitioned from full-time role leading all editorial and sponsored content.

Content developmentVideo content creationAI technologyCloud technologyContent DevelopmentMarketing Strategy

Tech Market Analyst, Content Marketer

Nov 2021 – Mar 2025 · 3 yrs 4 mos

Managed content strategy, content development, team of market analysts. Developed content (written analyses, videos) for website and digital events.

Content strategyContent developmentTeam managementDigital eventsContent DevelopmentMarketing Strategy

Aspire of wny, people inc.

Community Habilitation Staff Member, Advocate for Disabled Individuals

Feb 2025 – Present · 1 yr 2 mos · On-site

I provide direct support to individuals with Intellectual and Developmental Disabilities (IDD), focused on young adults with autism and Down Syndrome. I work with clients to build and maintain independent living skills through community activities and engagement.

Direct supportCommunity engagementIndependent living skillsAdvocacy

Oracle

Digital marketing, performance metrics, testing and optimization

Apr 2014 – Oct 2021 · 7 yrs 6 mos

Plan, manage, and optimize digital marketing campaigns that drive thousands of leads monthly through corporate website
Developed and continuously fine-tune content marketing strategy -- curation, promotion and performance analysis – for several of the most highly trafficked pages. Present the corporate “story” that spans cloud services and applications.
Created real-time content analytics program to ensure digital marketing strategy meets business goals for awareness and demand generation. Program delivers comprehensive view of worldwide demand-gen performance.
Launched and manage A/B/multivariate testing program to optimize engagement and conversion by identifying top-performing content offers, promotional copy, images and placement.
Previously managed worldwide SEO and web analytics teams.

Digital marketingPerformance metricsA/B testingSEOWeb analyticsMarketing Performance Metrics+1

B2b marketing consultant

Self Employed

Jan 2013 – Apr 2014 · 1 yr 3 mos

Consultancy that serves marketing agencies, technology vendors, publishing/media companies through:
Content development spanning white papers, blogs, email marketing in high tech, healthcare and other industries
Development and application of buyer personas based on quantitative and qualitative research
Account-based demand-generation campaigns; multi-touch campaigns
Business development initiatives in the lead-generation market

Content developmentBuyer personasDemand generationLead generationContent DevelopmentDemand Generation

Informationweek/techweb

Marketing services leader

Apr 2010 – Apr 2013 · 3 yrs

Developed and managed team of marketing strategists, content professionals and operations experts:
Delivered 800,000 leads per year across thousands of client programs
Developed and applied cross-channel marketing practices (email, social, telemarketing) led by content marketing
Drove marketing automation: managed transition to Eloqua marketing automation, leveraging advanced targeting, behavioral data and real-time analytics; created and staffed organization that delivered multi-touch client campaigns
Built and launched gamification strategy as a loyalty, audience engagement and lead-driving engine

Marketing strategyTeam managementMarketing automationCross-channel marketingMarketing StrategyMarketing Automation

Informationweek/techweb

Web analytics

Jan 2008 – Jan 2010 · 2 yrs

Launched, managed web analytics strategy that leveraged performance data to drive content and business performance.
Developed company's first mobile-optimized web sites as well as media products for first-generation e-readers.

Web analyticsPerformance dataMobile optimizationWeb Analytics