Jul 2023 – Sep 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

• Planned, executed, and analyzed marketing campaigns across email, social media, ads, and content.
• Developed and optimized product pages to effectively communicate product features, benefits, and value propositions to target audiences.
• Produced high-quality content including ebooks, blogs, and short-form articles to educate, inform, and
• engage target audiences.
• Planned, coordinated, and executed end-to-end, marque events like AWS-Reinvent, and PGConf India to leverage events as opportunities for lead generation, brand awareness, and fostering relationships with prospects.
• Led product workshops and hands-on AWS labs to provide customers and prospects with in-depth knowledge and practical experience with our products.
• Identified and curated compelling customer success stories and case studies showcasing the tangible benefits and ROI of our products.
• Conducted customer interviews and gathered testimonials to capture authentic feedback and insights from satisfied customers.
• Facilitated analyst reviews on platforms like G2 and Gartner, ensuring an accurate representation of
• product capabilities and customer satisfaction.

Jun 2021 – Jul 2023 · 2 yrs 1 mo · Bengaluru, Karnataka, India · Hybrid

• Research and evaluate vendor offerings and capabilities to provide technical analysis of competitive products.
• Create & Update sales tools such as battle cards, customer leave-behinds, objection handling, landmines, and other relevant tools.
• Contribute to the competitive knowledge base through deliverables including presentations, sales guides, whitepapers, infographics, blogs, and other content for internal and external audiences.
• Track and monitor emerging competition (acquisitions, pricing changes, and new products and features).
• Oversee the execution of deal support, strategic and tactical competitive analysis projects, and ongoing monitoring of the competition.
• Develop competitive sales playbooks, lead win-loss assessments and enable sales and marketing teams globally on competitive advantage in the market.
• Conducting internal sales debrief calls and customer interviews to collect fresh competitive intelligence on win/loss deals.
• Understand win/loss rates and key drivers, and leverage the insight to improve win rates.

Oct 2020 – May 2021 · 7 mos · Bengaluru, Karnataka, India · On-site

• Analyzed IT products and software offerings of vendors.
• Time-tested skills in developing easily-consumable and actionable content.
• Developed and delivered SEO-driven content offerings like blogs, articles, and newsfeeds.
• Experience in national and international vendor relations and engagement, working with software vendors of all markets and regions to improve product and market representation.
• Analyzed product and competitor data to find trends in buyer/user preferences around software implementation, support, and functionality.
• Derive and deliver valuable insights from G2 data through market assessment presentations (MPA) based on the vendor's needs and requirements.
• Worked on growing the G2 IT software and services taxonomy.
• Monitor industry and technology trends using G2 data.
• Represented the company in virtual conferences like G2 Reach and vendor webinars for my space.
• Building high-quality market intelligence reports for the Data Management space.

Jul 2019 – Oct 2020 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

Apr 2018 – Jun 2019 · 1 yr 2 mos · Greater Bengaluru Area

• Experience in multiple outreach mechanisms to nurture leads (Call, Email, Marketing automation tools like outreach, Linkedin emails, etc.)
• Identified prospects and navigated company structures to target decision-makers to build an effective sales pipeline.
• Planning, execution, and management of email campaigns.
• Measure and monitor campaign metrics and optimize them through A/B testing, personalization, etc.
• Conducted secondary research on specific companies covering their overall business, financial performance, competitive landscape, IT investments, partnerships, outsourcing partners, new business initiatives, technology landscape, and outlook which is used by the Senior Top-level management and business development managers for account mining or breaking into new clients.
• Performed sales trend analysis and forecasts, and deliver insights to the leadership for decision-making.
• Created sales collaterals like videos, customer testimonials, and case studies.
• Created presentations for internal use on the service offerings and targeted industry domains and conducted training sessions for the lead generation team.
• Developed positioning strategy and generated personalized content to target prospects.

Apr 2017 – Jun 2017 · 2 mos · Greater Bengaluru Area

• Identified leading practices and trends pertaining to media and advertisement for consumer product companies with special focus on areas like buying, monitoring, execution and payments.
• Approach followed
• 1) Identified large companies in retails or consumer segment.
• 2) Met the respective process owners, understood the process, obtained relevant information and documented the same.