Nov 2025 – Present · 6 mos · Dubai, United Arab Emirates

• Founder | Strategic Brand Architect | Market Entry & Growth Advisor
• I am the Founder of Eccento, a Dubai-based strategic advisory firm focused on brand architecture, competitive positioning, and structured business growth.
• Eccento works with founders, leadership teams, growth-stage enterprises, and institutions to define brand clarity, sharpen market positioning, and design scalable expansion strategies across regional and global markets.
• Our work goes beyond aesthetics. We build strategic foundations that align vision, messaging, product-market fit, and execution frameworks to drive measurable commercial outcomes.
• We advise on cross-border market entry between India, UAE, and international markets, helping organizations navigate competitive landscapes with precision and structure.
• With over 25 years of brand strategy leadership across industries, Eccento translates complex business ambitions into clear, executable strategy backed by disciplined implementation models.
• Eccento exists to help ambitious organizations scale with clarity, authority, and long-term strategic advantage.

Feb 2017 – Present · 9 yrs 3 mos · Mumbai, Maharashtra, India

• Founder | India’s Leading Cyber Safety Educator | Training & Knowledge Partner for Law Enforcement
• I am the Founder of Akancha Srivastava Foundation (ASF), leading India’s largest social impact initiative on cyber safety. ASF has conducted over 1,000+ workshops across India, educating students, parents, educators, corporate leaders, and law enforcement on digital safety, online threats, and responsible internet practices.
• Our work extends beyond education—we actively support victims of cyber crimes by connecting them with senior cybercrime legal experts, addressing one of the biggest gaps in justice for victims. ASF also plays a pivotal role in training law enforcement agencies, including police and the Indian Army, in forensic investigations, cyber law, and advanced digital crime prevention.
• Through strategic collaborations with government bodies, corporate organizations, and schools, we are shaping national-level cyber safety policies while ensuring grassroots impact. Our customized workshops for corporates equip employees and leadership teams with critical skills to safeguard digital assets, mitigating cyber risks in an increasingly tech-driven world.
• ASF has played a key advisory role in government and private sector cybersecurity initiatives, offering insights into online fraud prevention, data protection, and child safety on the internet. Our digital campaigns have reached millions across India, reinforcing our mission to make the internet safer for everyone.
• With an unwavering commitment to cyber safety, we continue to expand our impact, ensuring that individuals, businesses, and law enforcement stay one step ahead of evolving cyber threats.
• Let’s talk cyber security, digital safety, and policy-level interventions. Jai Hind!

Apr 2006 – Jan 2008 · 1 yr 9 mos

• Led communication & media for “Impact Day”, a Corporate Social Responsibility drive involving over 5000 professionals.
• Successfully steered it into the Limca Book of World Records
• Organized one of the largest corporate celebrations – “Eclipse” at Hyderabad International Convention Center. This unique event was aired live on CNBC.
• Set up new system processes for HR and recruitment
• Organized the first ever HR Forum with the top HR leaders from across industries
• Managed the campus recruitment Branding at over 75 campus & lateral hiring
• Repositioned the Learning and Development function for increased participation and measurable effectiveness
• Looped in Derek O Brien to launch 'Communication Gym' a unique communication facility
• Managed strategic corporate communication for the Firm in the country
• Led media deals and management for the Firm
• Strategized communication for Information and Technology arm in India.
• Organized strategic forums with the CIO of the Firm

Jan 2005 – Present · 21 yrs 4 mos

• Azure Brand Solutions | Brand Strategy | Design | Digital Marketing
• Azure is a Mumbai-based strategic brand consulting firm specializing in Brand Strategy, Design, and Digital Marketing. We have successfully led the market entry of global brands into India, launched new products and companies, and developed strategic communication frameworks for multinational organizations across globally distributed markets.
• At Azure, our core focus is on building long-term brand equity with measurable business impact. Our extensive industry relationships and vendor network bring added value to every project.
• With 16+ years of expertise, we have worked across diverse sectors, including consumer electronics, IT services, FMCG, professional services, fashion, chemicals, cosmetics, sports, publishing, television, travel, hospitality, telecom, smart technology, infrastructure, fitness, health & nutrition, packaging, retail, financial services, children’s entertainment, and more.
• We thrive on new challenges—if you have one, let’s talk!- Akancha@AzureBrandSolutions.com
• Site- https://azurebrandsolutions.com

Mar 2003 – Apr 2005 · 2 yrs 1 mo

• Played an instrumental part in building the brand & strategizing product category for Red Hat - the world's leading Linux supporter
• Organized the first ever “Open Source” forum with country’s top CIOs
• Helped increase its focused target audience visibility through intelligent media use
• Provided forceful communication support in the organization’s business pitch to key clients
• Impressive branding and collaterals developed in India were adopted for the Firm’s South African operations as well

Jan 2003 – Present · 23 yrs 4 mos · Mumbai Metropolitan Region

• For over two decades, I have been a sought-after keynote speaker and executive coach, delivering powerful insights to leaders, entrepreneurs, and professionals across industries. I speak at prestigious business conferences and leadership forums, addressing critical topics such as:
• Entrepreneurship & Leadership – Building future-ready leaders and resilient businesses
• Branding & Personal Branding – Crafting compelling brand narratives for individuals and organizations
• Trust & Team Building – Establishing credibility and fostering high-performance cultures
• Women in Leadership – Navigating the challenges and victories of working women in the 21st century
• Global Market Expansion – Strategies for scaling brands across geographies
• Emotional Intelligence at Work – Leveraging EQ for career and business success
• I also conduct exclusive brand workshops and selectively coach business leaders on personal branding and strategic communication.
• For speaking engagements or coaching inquiries, contact: HelloAkancha@gmail.com

Jan 2002 – Feb 2003 · 1 yr 1 mo

• Strategized the launch of a new Brand of Color Television - "IGO"
• Brand and Media Solutions
• Product Development
• As a Product Manager for IGO (yet another TV in an already saturated segment), we still sold one lakh CTVs in the first year
• At Mirc Electronic Ltd., I faced and executed the challenge to get the Annual Report done and delivered in 5 working days flat. Agency co-ordinations, printing and dispatching included
• Created a Corporate communication film inspired by 'Lagaan'. This film was shown across 21 branches and all other associate offices and factories of MIRC Electronics Ltd. Received appreciation from the producer and directors of the film for the job well done.