May 2020 – Present · 5 yrs 11 mos · New Delhi, Delhi, India

• "BEECHITRO" is a bangla word that encompasses all the adjectives in the spectrum of 'diversity' and 'uniqueness'.
• This is a self-initiated project that came to be the the outlet for my design values and personal aesthetic. This pious space is where I allowed myself to uphold the principles of circularity to the highest degree - to go out of my way to meet "small but perfect" ideals.
• Each beechitro product is made collaboratively with artisans and other skilled workers that are involved intellectually in the design process, share a common vision and little joys together.
• On this journey I was able to fulfill domestic and international custom made and ready to ship orders to wonderful people that truly shared the ideals of BEECHITRO.
• www.beechitro.com (launching October 2025)
• Features products and garments designed and produced in collaboration with Indian artisans.

Oct 2019 – Mar 2020 · 5 mos · Nagaur, Rajasthan · Hybrid

• Helen Hamlyn Trust x Mehrangarh Museum Trust
• Designed and developed collection of textile, apparel, fashion accessories and home decor products across 6 potential craft clusters that were identified in the area.
• Conceptualised brand story to complete range and collections across fashion and home categories. End to end design, sampling, training, and production based out of Delhi, Nagaur and Bikaner with a focus on craft based, sustainable, ethical design.
• Interacted directly with industry experts such as art historians, senior design philanthropists, social enterprise consultants to deliver relevant design intervention.
• Conducted on-site R&D, and managed design handovers across product categories, apparel, by managing cross functional teams involved in Delhi, Nagaur and Bikaner.
• Delivered a successful exhibition with at the Sacred Spirit Festival at the Ahichhatragarh fort premises with a sales of over 2.6L in 3 days.

Aug 2019 – Jan 2020 · 5 mos · New Delhi Area, India

• Rangsutra Collaborations (for IKEA & Retail Collections)
• Developed diverse product ranges blending upcycling, recycled materials, and handmade craft techniques for international and domestic markets.
• 1. IKEA Upcycle Range: Products from leftover textiles of past collections
• 2. IKEA Christmas & Gifting: Reusable charms, packaging, and memorabilia in recycled fabrics
• 3. IKEA Back to School / Urban Nomad: High-speed production of organisers and storage solutions
• 4. IKEA English Breakfast Table: Handmade statement table accessories

Sep 2017 – Present · 8 yrs 7 mos · New Delhi, Delhi, India · Hybrid

• Clients : Enfield Social Mission, Mehrangarh Museum Trust, OBEETEE Carpets, Helen Hamlyn Trust, Rangsutra Crafts, Basant Exports, Condé Nast
• Through Atreyi + Co, I design tangible expressions of your ethos through various mediums that become strategic design systems. I believe my style of work embraces on-ground challenges and deepens stakeholder engagement.
• Along the way, I’ve been fortunate to work alongside exemplary visionaries business, and veterans of art and culture that continue to mentor and guide me in my journey.
• I curate and build teams from my network of experts, including textile designers, architects, textile designers, photographers, and craft communities from across the country. To offer exciting, scalable, dialogue-driven systems that foster engagement.

Sep 2017 – Aug 2019 · 1 yr 11 mos · New Delhi Area, India

• TIKAU : https://tikau.com
• Product development and brand building for Swedish home furnishings brand by TIKAU (marketplace for ethical home decor and products)
• Hemp Affairs
• Product development and brand building for hemp based textile company 'Hemp Affairs Pvt. Ltd.'
• (WIP)

Nov 2016 – Aug 2017 · 9 mos · Delhi, India

• Worked on independent consulting assignments with Objectry and Orange Tree/Basant Exports, collaborating with design houses and artisans to develop product, tableware, lighting, and furniture for both domestic and international markets.
• Objectry:
• Collaborated with Rajeev Sethi's Jiyo line of products ie, terracotta tea accessories (Madhya Pradesh)
• Designed festive catalogues (terracotta & black pottery oil lamps for Diwali)
• Developed restaurant serve-ware in wood & ceramic
• Orange Tree / Basant Exports:
• Designed premium retail home décor & accent furniture for Orange Tree
• Contributed to export furniture projects for Pottery Barn, West Elm, Anthropologie, Urban Outfitters, Crate & Barrel, Freedom
• These projects deepened my expertise in craft-driven product design, retail strategy, and cross-cultural market positioning.

Jun 2016 – Sep 2016 · 3 mos · New Delhi Area, India · On-site

• I. Asian Paints Insignia : Nuovo
• View here : http://www.architecturaldigest.in/content/the-art-of-lighting/
• Collaboration with Asian Paints to re-invent their range of wood finishes 'Insignia', on brass. Display concepts, R&D and documentation of PU & acetone based finishes, product design inputs, assembly & technical detailing.
• II. Marble Candle Stand
• Building prototypes, technical/ assembly detailing options, finding and acquainting with vendors, suitable marbles and parameters towards production.
• III. Satellite Chandelier
• Exploring various aesthetic configurations, planning and sourcing for product photo-shoot.

Nov 2015 – May 2016 · 6 mos · Nehru Place

• I. Smart & Dynamic Face Applicator Package:
• Smart sponge applicator uses amateur application gestures to achieve professional effect. Provides dynamic surfaces suiting face contours and choice of finish.
• Addresses sanitary issues with simple storage solution and keeps applicator ready for hygienic and effective use every time.
• II. Eye Package for Turkey, Morocco, Algeria:
• 1. Guided eyeliner for all eye shapes and sizes. Single stroke application and absolute symmetry. Employs gesture familiar to target demographic.
• 2. Dual dispensing system for multipurpose application, single formulation reservoir, travel friendly.

May 2015 – Dec 2015 · 7 mos · National Institute of Fashion Technology, New Delhi

• Designed and created prototypes for smart, modifiable jewellery for independent Indian women. Worked with team of 3 students and professors. DAZL is a Bluetooth enabled SOS accessory for women that instantly notifies well-wishers of any danger at the press of a button. Location tracking via Triangulation and Assisted GPS on the mobile app.

Apr 2015 – Apr 2016 · 1 yr · Haus Khas, New Delhi, India

• To structure out a light weighted course in design thinking for high-school/ design school aspirants:
• (6 hours/week class & 4 hour weekly assignments)
• 1. The idea was to introduce the logical breakdown of 'signs' and their 'situational effects' on personal as well as group psyche; and use that understanding to brainstorm solutions and create visual media. To understand and employ design as a function, not just as 'aesthetics'.
• 2. To dialogue with oneself over the why's and how's instead of just 'what' while coming up with deliverables. This would also serve as training for documentation and presentation skills.

May 2010 – Mar 2015 · 4 yrs 10 mos · New Delhi Area, India · On-site

• Mentored by industry specialists across disciplines, before and during my bachelor’s programme at NIFT Delhi - spanning graphic, product, furniture, lighting, craft, and visual storytelling.
• Worked with leading studios : Studio Eksaat, Studio Wood, Sahil & Sarthak, B&V Design, Siddhartha & Sujata Sen, Start Up!
• Projects included Nestlé Proprietary Cup, Park Hotel Jaipur installations, Heritage lighting project for boutique hotels, Delhi Metro public art proposals, SEOY Awards communication (Schwab Foundation/WEF), and launch collaterals for Kitty Su (The Lalit).