Jul 2014 – Aug 2015 · 1 yr 1 mo

Jul 2012 – Apr 2015 · 2 yrs 9 mos

Nov 2009 – Aug 2012 · 2 yrs 9 mos

Jun 2007 – Oct 2009 · 2 yrs 4 mos

• Key result Areas:
• 1. To be a Solution and design architect.
• 2. To be a presales consultant and a techno-commercial manager.
• 3. To ensure product conceptualization, technical feasibility, design,
• development, enhancements and monetization of the
• products/solutions.
• 4. To be the service manager for clients like Airtel, Idea, BPL etc…
• 5. Undertake market research at global level to ensure availability of
• updated and relevant product portfolio.
• 6. To represent the organization in various CP-client meets, conferences
• and exhibitions.
• Deliverables:
• a) Adhering to development schedules & timelines.
• b) Responsible for mkt expansion, mkt development & mkt
• optimization
• c) Responsible for coordination between sales &R and D/technical
• teams to ensure adherence to SLA’s for development and
• deployment.
• d) Managing development and enhancement requirements pertaining
• to products encompassing all platforms- voice, data, signaling
• etc…

Jan 2006 – Jan 2007 · 1 yr

• Key result Areas:
• 1. Planning and strategizing new product offerings
• 2. Strategizing and implementing a go-to-market product portfolio
• 3. Streamlining and Managing the distribution channel.
• 4. Conceptualizing and executing Alliances - Media Content Tie-
• Ups/Negotiate all required agreements and contracts
• 5. Market intelligence based on research, competition analysis and data
• analysis.
• 6. Developing Annual Operating Plan, revenue projections and
• acquisition forecasts for Postpaid segment.
• Deliverables:
•  Ensure the targeted gross additions and revenue from the postpaid
• business stream.
•  Management of Franchisee, showrooms and distribution channel to
• ensure smooth functioning of the distribution model.
•  Defining, generation and core analysis of Daily Traffic reports,
• Revenue reports based on different plans and subscriber categories
• to determine the health of the business.

Jan 2003 – Jan 2006 · 3 yrs

• Key result Areas:
• 1. Ensuring the targeted acquisitions of new customers on the network.
• 2. Conceptualize, innovate, design, launch and distribute new product
• compositions, packaging and promotions .
• 3. Identify, evaluate and create new revenue streams for the organisation
• (within the scope of prepaid business)
• 4. Identify, evaluate and operationalise the expansion of distribution
• through new town roll outs.
• Deliverables:
•  Ensure the profit & volume growth.
•  Developing and implementing marketing and promotion strategy for
• each product and the brand as a whole.
•  Media Planning and agency management
•  New Product Development and Launch
•  Product roll out and channel management
•  Developing pricing and marketing strategies to promote product
• awareness, build brand recognition; promote new trade channels for
• increase in overall Brand and Market Share
•  Develop and implement the communication strategy (Theme &
• Topical)