Amitabh Coomar — CEO

On a fascinating & fulfilling professional journey, learning, evolving, contributing & leading all at the same time! Driven by the quest for impact through continuous personal development, high quality leadership & passion for unearthing insights. Currently leading Nutrifoods Ghana Ltd. an Olam & Sanyo Foods JV with a manufacturing base in Ghana & Operations in West Africa. Nutrifoods is a Market Leader in the Culinary & Snacking space with brands like Tasty Tom, Perk, King Cracker & Nutrisnax. 8 years in Sales & Marketing function of ITC in period of organizational transformation to a new diversified FMCG with young fighter brands in the space of Foods and Personal Care; a fluid, dynamic and tough environment that propels natural leadership to the fore. Rapid rise from Branch to Region to National responsibility in Sales & Marketing functions of FMCG vertical in ITC, demonstrating ability to perform from the word go. Trusted with four frontline Sales & Marketing leadership roles, moving from operations, sales to customer & then brand marketing Establishing new brands & businesses including strategy, planning & deployment of launches, market operations, product development, advertising etc. as part of the core frontline sales & marketing team that built the 8000 cr non-cigarette FMCG business of ITC Unique experience of having launched &/or grown several successful brands like Aashirwad, Sunfeast, Bingo! Yippee! Candyman in Food & Engage, Fiama di Wills, Savlon in Personal care; each one that grew to be No 1 or No 2 in its segment. 11 years of experience in challenging environments of a Fighting Arm of the Indian Army coupled with training and grooming in fields of strategy, tactics and operations. Embellished with merit based selection for coveted roles like Diplomatic Assignment in an Embassy of India abroad & Instructor in an Officers Commissioning Academy. Strong skills in planning, leadership and people management adapted and honed to deliver superlative results in Corporate Sector.

Stackforce AI infers this person is a seasoned leader in the FMCG sector with expertise in brand development and market strategy.

Experience: 28 yrs 11 mos