Chris Baréz-Brown — Co-Founder
Most companies don’t have a strategy problem. They have an aliveness problem. Competence has never been higher. Energy has never been lower. We’ve built organisations that can optimise everything — except the human spirit. That’s where I come in. I founded Upping Your Elvis to help leaders escape productivity theatre and build deeply human companies — in which clarity replaces noise, energy replaces exhaustion, and culture isn’t a campaign but a lived experience. From Haleon and Unilever to Nike, Diageo and Uber, we’ve worked with CEOs, boards and leadership teams navigating growth, transformation and now the AI era. Here’s what I believe: Every problem is a people problem. And every people problem is an energy problem. You don’t change culture with posters. You change it when leaders change how they show up. No role-play. No personality labels. No fabricated theatre. Just real humans doing real work under real pressure. I’ve written five books, built global leadership programmes, and recently launched Talk It Out — an AI-powered clarity platform created to help people surface what really matters in a world of noise. The future doesn’t belong to the most productive company. It belongs to the most alive one. This is an extraordinary moment in history. Let’s not waste it.
Stackforce AI infers this person is a Leadership Consultant specializing in cultural transformation and organizational development.
Experience: 17 yrs 2 mos
Skills
- Leadership
- Culture Change
- Innovation Consulting
- Leadership Development
- Brand Management
- Marketing Communications
Career Highlights
- Founded Upping Your Elvis to enhance workplace energy.
- Led cultural transformation for major global brands.
- Authored five books on leadership and culture.
Work Experience
TiO
Founder (5 yrs 9 mos)
Upping Your Elvis
Founder (16 yrs 10 mos)
?What If! Innovation
Director (4 yrs 6 mos)
Global Learning Leader/?! Partner (11 yrs 2 mos)
Bass Brewers
Brand Management - Carling Black Label (6 yrs)
Education
University College Swansea at Iowa State University
at Welbeck College