G

Gemma Hurley

CEO

Dublin, Ireland13 yrs 3 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Proven expertise in building global enablement programs.
  • Passionate about empowering female leaders and career starters.
  • Results-driven leader in sales transformation and pipeline growth.
Stackforce AI infers this person is a SaaS Enablement Leader with expertise in sales transformation and global strategy.

Contact

Skills

Core Skills

Go-to-market StrategySales TransformationSales Enablement

Other Skills

Artificial Intelligence (AI)Revenue GenerationLeadership DevelopmentGTM StrategyAI-powered toolsSales ProcessesMarketingSocial MediaMarketing StrategySalesEvent ManagementDigital MarketingSocial Media MarketingEvent PlanningStrategic Planning

About

🌟 A little about me - “From grit to grace “ ✨ Storyteller, Curious, Innately Optimistic, Well Able for Chaos, Empathetic. I would rather be worth knowing than well known. I love spending quality time with my family and friends. 🌱Nature's my escape, especially beaches like Inchydoney and Killiney. Hobbies? Gym classes, Yoga, Travel and Sea Swimming. 🚀 Career Journey: Having always been highly driven towards building a successful career in technology, I have been fortunate to work at Microsoft, Oracle, LinkedIn, Salesforce and Slack. Now, leading Global Enablement at The Access Group, our team drives programs for pipe gen + progression, revenue, sales skills and onboarding. 🚀 Seasoned and results-driven Global GTM & Enablement Leader, with a career built across Marketing, Digital Sales Programs, Customer Success, Sales Enablement, and Go-To Market Strategy. Proven expertise in building and scaling global enablement programs from the ground up, driving pipeline growth, talent retention, and sales execution excellence across leading SaaS and technology companies 💡Beyond Work: I'm passionate about empowering female leaders, helping career starters + those returning to work, ending animal testing, and fighting modern slavery in fast fashion. 🎯Throughout my career I enable sales teams to: -Have better conversations with their customers -Research and understand their clients and industry -Build quality pipeline -Close deals faster as a result of better insights, engagement and strategy. 🌟My background is marketing and events. Marketing taught me how to deliver the right message, to the right person at the right time in a visually pleasing way. Events taught me to always think about how your customer is feeling. 🌟In the 'attention economy world', I help sales teams to get noticed, be heard for the right reasons and to add value to their customers. 🚀✨ Hiring Now!! Join our Global Enablement team where you will have a seat at the table and the freedom to bring your ideas to reality. Message me for more info about open roles! 🚀✨ Keywords: #digitalsales #digitalmarketing #socialselling #personalbranding #salesprograms #customersuccess #demandgeneration #modernselling #salesleadership #salestransformation #salesenablement #revenueenablement

Experience

The access group

2 roles

Global Director GTM + Enablement | Senior Director

Promoted

Apr 2025Present · 1 yr

  • Leading a global organisation spanning Sales Enablement, Product Enablement, GTM Strategy, Programs, Tech & AI Enablement, and M&A Integration, supporting thousands of sellers and leaders across EMEA, APAC, and the Americas.
  • Embedded AI-powered tools : Clari, Consensus, Groove, ReachSuite, LinkedIn Sales Navigator to improve forecasting, pipeline progression, and team productivity
  • Fostered a high-performing culture rooted in clarity, collaboration, and continuous learning.
  • Elevated enablement from a support function to a strategic revenue driver across all go-to-market teams.
  • Partnered with regional MDs and CRO to deliver data-driven growth strategies and revenue acceleration programs.
Go-to-Market StrategyArtificial Intelligence (AI)Revenue GenerationSales TransformationLeadership Development

Head of Global Enablement

Sep 2023Apr 2025 · 1 yr 7 mos

  • 🌍 Proudly building + leading The Access Group's GTM+ Global Enablement Org.
  • Founded in 1991, The Access Group has grown through strategic acquisitions, encompassing 22 software companies under its umbrella. Secured a £1 billion investment from principal shareholders Hg and TA Associates in 2022, elevating the company's valuation to £9.2 billion, positioning it as one of the
  • largest UK-headquartered software providers.
  • Established and scaled the company’s first-ever global GTM & Enablement function, building a global org consisting of Talent, Sales + Revenue, Technology, Product and GTM Enablement pillars.
  • Our goal? Influencing pipeline generation, pipeline progression, and closed revenue, while refining sales skills and transforming onboarding.
  • 💡✨Our team is growing - come join us!

Salesforce

3 roles

Director Sales Productivity | Sales Enablement Slack EMEA | Enterprise Sales Business Partner

Mar 2023Sep 2023 · 6 mos · Dublin, County Dublin, Ireland

  • FY23 Presidents Club
  • FY23 Q2 EMEA Business Partner Award
  • FY23 Q2 Global Collaboration Award
  • FY23 GSO Global Wild Card Award
  • FY23 Peak Performers Award

Senior Manager, Sales Enablement | Snr. Enterprise Enablement Business Partner | Slack

Feb 2022Mar 2023 · 1 yr 1 mo · Dublin, County Dublin, Ireland

  • Sales Enablement EMEA for Slack

Senior Manager, Global Sales Enablement

Jan 2021Feb 2022 · 1 yr 1 mo · Dublin, County Dublin, Ireland

  • Building, executing and delivering Global Enablement programs for:
  • Onboarding
  • In - Role
  • Readiness
  • Managing Global Programs
  • Building Module Content
  • Transforming traditional in person enablement to virtual
  • Global SME for Digital/ Social Selling
  • Delivery Expert
  • Facilitator
  • Tracking impact of enablement and programs

Linkedin

2 roles

Senior Global Program Manager - Customer Success

Mar 2020Jan 2021 · 10 mos · County Dublin, Ireland

  • Working with LinkedIn Sales Navigator's highest spending customers to build modern selling into their existing sales programs, marketing campaigns, sales processes and sales operations. Creating and delivering high touch programs to executive level customers.
  • My role sits within the Global Customer Success Organisation. In order to run an effective program I partner with Customer Success Leadership, CSMs, Sales Leaderships, Relationship Managers ,Scaled Programs teams and operations.
  • My customers have a global presence across multiple industries including:
  • High Technology
  • Financial Services
  • Consulting
  • Fin-tech
  • Healthcare
  • The attendees of the programs I build and execute for customers typically include:
  • Sales VP/Director/ Head of Global/Regional Sales
  • Head of L+ D (learning and development)
  • Head of On-Boarding
  • CMO
  • Chief Digital Officer
  • Sales Leadership
  • Sales Operations
  • Head of Sales Programs
  • Sales Readiness
  • In response to Covid 19, we successfully transformed a global live program to a virtual one in order to continue to service our customers. It gives me great joy to report that the virtual program is still as impactful as the live program and we continue to maintain and average NPS of 88% or higher.

Global Program Manager - Customer Success

Oct 2018Mar 2020 · 1 yr 5 mos · County Dublin, Ireland

  • Helping LinkedIn Sales Navigator customers to build their sales transformation strategy.
  • Together we figure out how to build modern selling tactics into our customer's existing sales processes to drive more pipeline creation, increase pipeline progression and ultimately help our customers to close more deals while reducing their sales cycle.
  • Through our program we show our customers how to find the right leads, nurture leads in a meaningful way and have effective engagements with their prospects. We help our customers to increase the number of touch points they have with their prospects.
  • Always looking for new ways to make outreach more interesting.

Oracle

2 roles

Digital Sales Programs Manager EMEA

Apr 2017Oct 2018 · 1 yr 6 mos

  • I help the Oracle Sales teams with:
  • Social and Digital Selling
  • Demand Generation / Pipeline
  • Social Listening
  • Digital Enablement
  • Personal Branding
  • Understanding and Influencing the Customer Buying Journey
  • Using Digital tool to research and engage with customers
  • Digital Promotion of Events

Field Technology Marketing Manager Ireland

Jul 2016Apr 2017 · 9 mos

  • I helped the Irish Field sales team to build and maintain relationships with key customers via industry events, hospitality and nurturing campaigns.
  • Responsible for raising awareness of the Oracle Ireland brand through Press, PR and Events.
  • Managed Oracle Ireland's flagship event 'Oracle Cloud Day' we had over 300 delegates, the event took place in The Convention Centre Dublin.
  • Managed the build and execution of Oracle Ireland's participation in The Dublin Tech Summit.
  • Managed all Oracle Ireland large hospitality events.

Microsoft

Partner OEM Marketing and Campaigns Manager (Dell) EMEA + India (Contract)

Sep 2015Jun 2016 · 9 mos · Dublin, Ireland

  • Customer focused *Responsive *Action oriented
  • Trusted Advisor to Dell for Marketing Campaigns and Product Knowledge
  • Programme Manager for Microsoft Office managing product issues on Dell sales portals and product issues Dell are incurring along with issues from sales center team which block sales
  • Marketing Manager for Sales Centre Team, manages budget allocation, activity planning, activity execution and POE for all internal Dell sales enablement activities to drive revenue onsite across EMEA and India.
  • Manage and Operationalize Sales Centre Budget working closely with finance to ensure compliance
  • Built a rhythm of business with Dell including weekly/bi weekly calls, quarterly reviews, joint planning sessions, joint marketing campaigns, figuring out what is working and what is not
  • Built and maintain relationships at Dell in order to create mutually beneficial campaigns, to deliver best business advice to the partner and solve issues long term, for example Dell online Team, Dell Financial Services, Dell Merchandising Team, Dell Partner and Reseller Team.
  • Created content and delivered training modules to sales center specialists on best practices for marketing activities at the EMEA/India Microsoft Quarterly Business Event

Pgi

Partner Marketing Manager EMEA and India

Jun 2014Sep 2015 · 1 yr 3 mos · Clonakilty, Cork, Ireland

  • Awarded ‘Star Performer’ for best new comer in company, October 2014.
  • Manage campaigns through Exact Target, Pardot and Salesforce.
  • Achieved performance bonus every ¼
  • Medallion Performance Programme Winner July 2015
  • Created full channel marketing programme for 2015 campaigns and events
  • Created a sales pack ‘bible’ for partner account managers including Eircom
  • Created a detailed overall partner programme, a partner scoring system for internal use and reporting, outline yearly and quarterly events and campaigns running and agree these timelines and cost associated with individual partner channels.
  • Manage diamond accounts including Orange Business Services, TATA Communications, and Eircom. Main marketing contact for these tier one partners and diamond accounts.
  • Launched 'z card' programme to increase adoption and stimulate usage

Warehouse

Marketing and Events Executive

Nov 2012May 2014 · 1 yr 6 mos · cork, ireland

  • Doubled events organised in store per ¼
  • Launched staff loyalty events programme
  • Successfully implemented global marketing campaigns at a local level
  • Launched, managed and tracked all global marketing campaigns in the 3 stores in my region and achieved sales targets given with these campaigns
  • Created full marketing strategy for Cork region and as a result of my plan’s success it was rolled out across Dublin and Galway regions.
  • Managed stores visual merchandising and window displays.

Education

UCD Michael Smurfit Graduate Business School

Certificate — Leading for High Impact + Results

Jan 2021Jan 2021

University College Cork

BComm International with Hispanic Studies — Marketing and Spanish

Jan 2008Jan 2012

Universidad de Alcalá

Erasmus — Commerce through Spanish

Jan 2010Jan 2011

Mount Mercy College

Leaving Certificate

Jan 2002Jan 2008

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