Melizza Anievas

Digital Marketing Specialist

Hong Kong, Hong Kong7 yrs 10 mos experience
AI Enabled

Key Highlights

  • Proven track record in scaling digital businesses.
  • Launched over 100 projects in fintech and Web3.
  • Negotiated over $10M in client value for global partners.
Stackforce AI infers this person is a Fintech and Web3 expert with a strong focus on business development and strategic partnerships.

Contact

LinkedIn

Skills

Core Skills

Marketing StrategyDigital StrategyBusiness DevelopmentProduct MarketingProgram DevelopmentProject ManagementCommunity DevelopmentLegal ResearchLegal WritingLegal AnalysisResearchRegulatory ComplianceMarketingSocial Media

Other Skills

Marketing SupportPodcastingPublic SpeakingFundraisingCreative MarketerStrategic CommunicationsNon-Fungible Tokens (NFTs)Institutional RelationsProblem SolvingCommunicationStart-upsBusiness-to-Business (B2B)Operations ManagementProject PlanningAnalytical Skills

About

TL;DR: I drive fintech and Web3 success across APAC with a proven track record in scaling digital businesses, launching over 100 projects, and negotiating US $10M+ in client value for global partners. I was Senior Vice President at CITD (HKEX: 8178), GTM mentor at Cointelegraph and Brinc, and ecosystem builder, I turn bold ideas into measurable growth, delivering $50M+ in transactions and building trusted alliances with digital platforms and C-level leaders. As Co-founder and Executive Director of Women in Web3 Hong Kong, I lead initiatives, advocacy, and lead strategic partnerships and direction to champion diversity and connect the region’s brightest talent. I thrive in fast-moving markets and complex negotiations. If you want a results-driven partner for your next big move in digital, connect with me and let’s unlock new opportunities together. 💼 Advised: Layer 1 & Layer 2 chains, mining, financial products, exchanges, DeFi, GameFi, NFT, guilds, metaverses and DAOs Skills: Web 3 business planning & strategic partnerships, GTM launch management, community growth, C-suite consulting, team building, cross-functional management, investor relations

Experience

Osl

Marketing & New Media Specialist

Jan 2026 – Present · 3 mos · Hong Kong SAR

Marketing SupportDigital StrategySocial MediaPodcastingPublic SpeakingMarketing Strategy

Core dao

Institutional & Product Marketing and Growth Lead (APAC)

Aug 2024 – Jan 2025 · 5 mos · Remote

  • Led regional expansion and ecosystem growth initiatives for Core DAO in APAC, focusing on strategic partnerships, community development, and market engagement. Spearheaded the marketing and launch of the Coretoshi NFT, a flagship digital collectible project that raised over $500,000 USD in primary sales. Developed community activation programs and collaborations to enhance token adoption and investor interest within the DeFi space.
Non-Fungible Tokens (NFTs)Institutional RelationsMarketing StrategyProduct MarketingProject Management

Citd (china information technology development)

Senior Vice President Marketing Business Development

Jun 2024 – Jan 2026 · 1 yr 7 mos · Hong Kong SAR

  • Spearheading digital strategy, business development, and fundraising initiatives for CITD’s portfolio across APAC and MENA. Leading creative marketing, community development, and strategic communications activities to drive organizational growth and stakeholder engagement.
Digital StrategyFundraisingCreative MarketerCommunity DevelopmentStrategic CommunicationsBusiness Development

Animoca brands

Advisor - Web3 GTM SME/Consultant

Mar 2023 – Jun 2024 · 1 yr 3 mos · Hong Kong SAR · Hybrid

  • Advised on GTM and digital strategy, supporting flagship projects including GAMEE (Arc8, $GMEE) and Open Campus ($EDU). Built strategic partnerships and contributed to operational management and marketing initiatives for successful token and platform launches.
Problem SolvingCommunicationStart-upsDigital StrategyBusiness-to-Business (B2B)Operations Management+12

Gaialabs.xyz

Core Member

Nov 2022 – Mar 2023 · 4 mos · San Francisco Bay Area · Remote

  • GAIA Labs is the first accelerator/incubator platform that uses AI-driven technology to scale fast and globally. We focus on artificial intelligence and Web3 startups. We are headquartered in Silicon Valley and we accept teams from all over the world. We are the first FEMALE-LED team to amplify founders of all genders with the goal to foster diversity, inclusivity and entrepreneurship in Web3 and Artificial Intelligence. Men are welcome and are actively involved with GAIA Labs and are strong supporters of women and minorities.
  • At GAIA Labs, we aim to accelerate the adoption of Web3/AI through incubating the best of the best teams and creating the next 1000 Web3/AI unicorns. We are committed to supporting and guiding the founders of tomorrow, worldwide, with the goal of establishing chapters all over the world.
  • Driving AI and Web3 startup acceleration, community inclusivity, and global scale-up through strategic partnerships and program development.
Problem SolvingProgram DevelopmentStart-upsBusiness-to-Business (B2B)Project PlanningStrategic Partnerships+6

Magicfew

3 roles

Professional development

Aug 2022 – Oct 2022 · 2 mos

  • Working on building further business connections by attending seminars, corporate events, and conferences. Establishing partnerships and cultivating valuable relationships with industry players and understanding market trends, demands, and the available offers. Signed multiple agency and partnership agreements

Partner and COO

Promoted

Oct 2020 – Aug 2022 · 1 yr 10 mos

  • MagicFew is a blockchain, cryptocurrency and web3 venture studio that provides advisory in business strategy, digital marketing, community building, public relations, business development, and C-suite consulting in the global English market.
  • Scaled the business from a 4-person agency to a 20+ strong venture studio, serving 100+ global blockchain, crypto, and Web3 companies. Designed market entry and GTM strategies, advised on 40+ token launches, orchestrated 20+ live AMAs, and secured organic international media for clients.
Problem SolvingCommunicationProgram DevelopmentStart-upsProduct MarketingProject Planning+21

Operations Project Manager

Sep 2019 – Sep 2020 · 1 yr

  • Managed global project pipelines, delivered community development, business planning, and executed legal reviews and negotiations for token launches.
Community OutreachCommunity DevelopmentLegal Document PreparationProblem SolvingLegal ResearchCommunication+29

Henry fok & company solicitors

Legal Intern

Feb 2019 – May 2019 · 3 mos · Hong Kong SAR

  • Handled client-facing legal support in matrimonial, property, wills, and probate law.
Legal Document PreparationProblem SolvingLegal ResearchCommunicationLegal WritingAnalytical Skills+10

Kim chang & lee

Legal Intern

Jul 2018 – Jul 2018 · 0 mo · Seoul, Korea

  • Practice Area: International Commercial Law, International Arbitration
Problem SolvingCommunicationAnalytical SkillsDocument ManagementResearchLegal Analysis

Major, lindsey & africa

Legal Intern

Jan 2018 – Apr 2018 · 3 mos · Hong Kong SAR

Legal Document PreparationProblem SolvingLegal ResearchCommunicationLegal WritingAnalytical Skills+9

School of law, city university of hong kong

Student Legal Research Assistant

Oct 2017 – Feb 2019 · 1 yr 4 mos

  • Research areas:
  • (1) International Arbitration and Alternative Dispute Resolution
  • (2) Commercial Law and Contracts (Hong Kong Commercial and Maritime Law Centre, The City University of Hong Kong)
  • (3) Public International Law - International Minority Protection & International Court of Justice
Legal Document PreparationProblem SolvingLegal ResearchCommunicationLegal WritingAnalytical Skills+9

Copytrack gmbh

Legal Intern

Jun 2017 – Aug 2017 · 2 mos · Berlin Metropolitan Area

  • Practice Area: Intellectual Property Law
Problem SolvingCommunicationAnalytical SkillsDocument ManagementResearchLegal Analysis

Societe generale corporate and investment banking - sgcib

2 roles

AML/KYC Analyst

May 2016 – Aug 2016 · 3 mos · Hong Kong SAR

Legal Document PreparationProblem SolvingLegal ResearchCommunicationStart-upsLegal Writing+11

AML/KYC Analyst

Jun 2015 – Aug 2015 · 2 mos · Hong Kong SAR

Problem SolvingCommunicationStart-upsMarketingSocial MediaLegal Analysis+1

Youthfulcities

Social Media Researcher

Jun 2015 – Mar 2016 · 9 mos · Greater Toronto Area, Canada · Remote

Problem SolvingCommunicationRegulatory ComplianceAnalytical SkillsDue DiligenceDocument Management+3

Education

School of Law, City University of Hong Kong

Bachelor of Laws (LL.B.) — Law

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