Jun 2021 – Present · 4 yrs 10 mos · Bengaluru, Karnataka, India

• Led a 900+ multi-functional team across 15 cities in India and Middle East to grow Captain Fresh's business from $10Mn ARR to $60Mn ARR within a year.
• Implemented the profitability mandate resulting in EBITDA profitability and strategic pivot of specific channel strategies.

Sep 2019 – Jun 2021 · 1 yr 9 mos

• Head the P&L for a 1Bn$+ business (~50% of platform) growing at ~40% spread across the entire Mens Apparel business and all of footwear across Sports, Men's and Women's - operating across brands like Nike, Under Armour, Tommy Hilfiger, H&M, Lacoste etc.

Jan 2019 – Sep 2019 · 8 mos

Aug 2018 – Sep 2019 · 1 yr 1 mo

Jul 2016 – Aug 2018 · 2 yrs 1 mo

• Additional responsibility of the Men's Footwear business unit added to the current portfolio of Accessories categories. Drive the profitable growth of these categories that drive 13% of Myntra revenues.

Mar 2016 – Jul 2016 · 4 mos

• Additional responsibility of Heading the Personal care category at Myntra, added to the current Accessories portfolio. Key responsibilities is to completely revamp the growth strategy for this business unit and build a sustainable and profitable high growth business in this financial year. This will include revamp of complete merchandise mix and brand strategy and will extend to demand generation plans and marketing to make Myntra the preferred destination for this category over this financial year.

Sep 2014 – Mar 2016 · 1 yr 6 mos

• Manage the multiple categories under the Accessories business unit from buying and merchandising to marketing and demand generation. Lead a team of category managers for 5 key categories namely Watches, Sunglasses, jewellery, Men's Bags and Women's bags. Some of the key responsibilities are P&L management, Brand Marketing, New category launches, growth strategy formulation and execution for the existing categories under the Accessories portfolio. New category launched recently include luggage, phone cases and smart wearables.

Apr 2014 – Sep 2014 · 5 mos

Jun 2011 – Apr 2014 · 2 yrs 10 mos

• Handle all national marketing campaigns for the categories from concept generation to final national roll out across multiple media platforms. Ensure the right product mix and develop pricing strategies for different sub-clusters of the category to ensure specific focus and maximize sales. Handle the complete range of Guy's Accessories under the Fastrack brand from product development and launch.

Mar 2011 – Jun 2011 · 3 mos · TAS Manager

• Designed a model to effectively measure the readiness of a particular country to services and products offered by Tata Communications by mapping the effect of macro-economic factors on the expansion strategies of the company into new geographies.

Oct 2010 – Mar 2011 · 5 mos · TAS Manager

• Headed the Value Management of GI wires for Tata Steel Global Wires for Punjab and Himachal Pradesh. Involved the extensive understanding of the market to derive market potential to develop an entry strategy by ensuring the buy-in of all the stakeholders in the value chain. Presented the final market potential and retail and distribution strategy for Punjab and Himachal Pradesh.

Jul 2010 – Oct 2010 · 3 mos

• Worked on the concept and roll-out of a CRM program for the Brand Fastrack designed for the network of Exclusive Fastrack stores in the country. Created the concepts and headed the implementation of a BTL marketing campaign the Fastrack store retail channel for the launch of the Fastrack Accessories category.

Jun 2010 – Sep 2014 · 4 yrs 3 mos

• 4 business stints across 3 completely different business verticals in 3 different industries and a community stint with Eklavya, an educational NGO in the rural areas of Madhya Pradesh.
• The stints ranged from Retail marketing with Fastrack, Titan Industries Ltd, to Business Development in Tata Steel in Punjab and Himachal Pradesh to Corporate Strategy in Tata Communications.

Jan 2009 – Jan 2009 · 0 mo