Premraj BV

Operations Associate

Bengaluru, Karnataka, India17 yrs 8 mos experience

Highly Stable

Key Highlights

Over 15 years in integrated communication planning.
Expert in large-scale events and brand activations.
Proven track record in community engagement and marketing strategy.

Stackforce AI infers this person is a Marketing and Events Specialist with a focus on B2C brand activations.

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Skills

Core Skills

Event ManagementMarketing StrategyCommunity BuildingMarketing Communications

Other Skills

Vendor ManagementBudgetingCommunity EngagementProduct Launch EventsRetail MarketingMedia EventsBTL ActivationsMedia CommunicationsEvent PlanningAdvertisingMarket ResearchKey Account ManagementCorporate EventsLead GenerationBusiness Development

About

I've spent over 15 years in the exciting world of integrated communication planning and marketing. My career has taken me on a journey through some of the most challenging and rewarding projects across India, working alongside some incredible teams in the industry. What I Do Best: Marketing & Communication Strategy: Crafting strategies that resonate. Media Planning and Buying: Ensuring every penny counts. Content Planning and Management: Creating content that engages and informs. Event Management and Execution: Bringing ideas to life. Operations and Reporting: Keeping things running smoothly and measuring success. Vendor Management: Building strong partnerships. Cost Optimization: Making the most of budgets. P&L Management: Keeping finances in check. Crisis Management: Staying calm and resolving issues. Team Leadership: Leading and inspiring teams. Outside of work, I’m an amateur photographer who loves capturing moments and a super-dedicated dad who cherishes family time. I believe in blending creativity and dedication in everything I do, whether it’s creating unforgettable brand experiences or spending quality time with my loved ones.

Experience

Licious

Associate Director - Events & Experiences

Oct 2025 – Present · 6 mos · Bengaluru, Karnataka, India · On-site

Lead end-to-end planning and execution of all brand events — from large-scale showcases to hyperlocal community moments.
Build and scale ownable event IPs across formats (flagship, pop-up, partnerships) to drive consistent brand visibility.
Manage on-ground retail experience execution, ensuring high-quality visual merchandising and in-store activations.
Drive customer delight and community engagement programs across online and offline channels to build loyalty and re-engage high-value cohorts.
Identify, evaluate, and execute co-branded event and community partnerships aligned with brand goals and audience fit.
Own budgeting, vendor management, and cross-functional coordination to deliver seamless, high-quality experiences.

Event ManagementVendor ManagementBudgetingCommunity EngagementMarketing Strategy

Superhealth

Head of Events

May 2025 – Oct 2025 · 5 mos · Bengaluru, Karnataka, India · On-site

Designed and executed hyperlocal community engagement initiatives that enabled us to connect with prospective customers even before the hospital launch, driving early awareness and trust.
Built and managed a strong, high-performing on-ground activation team, ensuring seamless execution and consistent engagement across all touchpoints.

Ola electric

Senior Manager - Marketing & Brand Activations

Dec 2021 – May 2025 · 3 yrs 5 mos · Bengaluru, Karnataka, India · On-site

Successfully launched the Ola S1 range of scooters, driving strong market visibility and customer engagement.
Led the end-to-end execution of one of Ola’s largest community events at the Ola Future Factory, hosting over 7,000 participants and delivering a seamless brand experience.
Spearheaded the “Riding with the Indian Army” initiative, navigating some of India’s toughest terrains alongside Ola customers — a campaign that significantly strengthened brand trust and emotional loyalty.
Executed large-scale activation programs across multiple markets, directly contributing to higher conversions and helping maintain Ola’s position as the #1 EV brand in the country.

Community BuildingProduct Launch EventsRetail MarketingMedia EventsBTL ActivationsMarketing Strategy+1

Showtime events

Assistant General Manager

Aug 2018 – Dec 2021 · 3 yrs 4 mos · Bengaluru, Karnataka, India

Bennett coleman and co. ltd. (times group)

Deputy Manager

Jun 2011 – Aug 2018 · 7 yrs 2 mos · Bengaluru, Karnataka, India

Planning and executing media communications
Liaising with third party media, experiential and PR agencies for brand/product promotion
Responsible for the feasibility analysis for any project which in turn helps the business.
Various vendor management and cost optimization
Artist Management and artist programing
Planning and executing events end to end

Media CommunicationsVendor ManagementEvent PlanningMarketing Communications