Mar 2021 – May 2023 · 2 yrs 2 mos

• Led the development and execution of global marketing strategies, ensuring alignment with corporate goals, product needs, and market trends establishing a strong and consistent global brand presence.
• Conducted rigorous measurement and evaluation of marketing programs, optimizing for greater impact & efficiency.
• Develop and initiate marketing strategies based on company targets, product specifications, market data, resources and budget factors
• Positioning, rebranding, digital marketing, social media and SEO strategies
• Expertly oversaw marketing automation tools, including HubSpot and Salesforce, optimizing lead generation and conversion processes.

Jan 2019 – Jan 2020 · 1 yr · Israel

• Revamped Actiview's website for optimal user experience and brand alignment, significantly improving customer engagement and retention.
• Led product marketing strategies with a global outlook, considering company targets, market data, and budget factors across diverse regions.
• Implemented positioning, branding and executed analytics, content, social media, PPC, and SEO strategies tailored for a global audience.

Jan 2016 – Jan 2019 · 3 yrs · Herzliyah

• Developed and implemented marketing and communications plans for SaaS-based company.
• Established global branding offering, competitive product pricing and positioning, comprehensive go-to-market planning, and targeted marketing collateral. Generated revue via successful product launches
• Increased credibility and client awareness by developing and executing creative innovative marketing campaigns and marketing to drive customer engagement.

Jan 2012 – Jan 2015 · 3 yrs · Kfar Saba

• Established and managed overall marketing business plan for Mobile Storage Business Unit.
• Worked closely with all departments to manage roadmap and defined product launch strategy.
• Defined market strategy, positioned products to solve customer problems, and generate ROI.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product datasheets.

Jan 2009 – Jan 2011 · 2 yrs

• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
• Retained clients to build brand awareness and generate leads while managing internal and external marketing campaigns and programs including 2 new product launches.
• Developed creative sales tools for different type of audiences such as print houses, designers, end users.

Jan 2006 – Jan 2008 · 2 yrs

• Built, implemented, and enhanced global marketing initiatives to maximize outreach and sales.
• Devised and executed inbound and outbound marketing campaigns.
• Worked closely with all product development departments to develop creative sales tools, including packaging, presentations, trend reports, kitted assets, and product data sheets.
• Built and strengthened strategic relationships with vendors, advertising agencies and leading Print partners.

Jan 1998 – Jan 2002 · 4 yrs

• Built, implemented and enhanced international marketing initiatives to maximize outreach and sales of new products such as the DiskOnKey.
• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
• Worked closely with public relations team to launch and update press and investors on quarterly basis.