Mar 2018 – Present · 8 yrs 1 mo · Kochi

• As a Fractional CMO I provide businesses, especially small and medium businesses, with support in developing winning strategies. I look at holistic solutions that fit the nature of the business and the budget of our clients. The focus is on developing strategies that put the customer at the centre.

Dec 2013 – Dec 2017 · 4 yrs · Cochin Area, India

• A Rs 5,000 Crore business group in the luxury retail (jewellery) and hospitality sectors. One of the largest jewellery retailers in South India.
• Increased sale on an average by 23% to 42% Year-on-Year (2016-17) across product range despite difficult market conditions
• Increased customer satisfaction by improving service and customer experience. Launched the first initiative in the sector to evaluate and monitor customer feedback.
• Added new customers by conceiving, developing and launching an innovative new gold investment product to comply with new regulations
• Conceived and developed a loyalty campaign with a focus on CRM and customer data management
• Established an e-commerce website for the brand
• Launched Tonico Café. Increased awareness and established a brand image for Tonico Café by conceiving and producing a cinema commercial to target youth. Successfully used cinema and social media to increase covers at the cafe
• Effectively used social media and web search aggregators for Tonico Café to build and maintain a loyal customer base

Aug 2013 – Sep 2013 · 1 mo · Mumbai

Apr 2013 – Dec 2013 · 8 mos · Kochi, Kerala, India

• Developed and implemented strategy for the launch and marketing of Lakeshore Gardens, an exclusive waterfront villa condominium in Cochin. Developed positioning strategy, organized launch event and other activities.

Oct 2012 – Apr 2013 · 6 mos · Thrissur

• The jewellery vertical of the Manappuram Group which has assets of over Rs 9,000 Crores. Increased sale on an average by 23% to 42% Year-on-Year (2016-17) across product range despite difficult market conditions
• Increased Diwali-Dhanteras festival sales in 2012 by 328% YOY through novel promotional ideas aimed at increasing gold jewellery sale.
• Increased Christmas- New Year sale during 2012 by 318% YOY by conducting a campaign aimed at diamond jewellery.
• Increased gold investment scheme balances by 215% from October 2012 to January 2013 through aggressive sales drive

Jul 2011 – Oct 2012 · 1 yr 3 mos · Cochin Area, India

• The Company is the project consultancy vertical of the well-diversified MIR Group.
• Expanded service areas through new partnerships to offer service new sectors in a period when the overall infrastructure sector was experiencing slowdown.
• Increased the financial competitiveness of proposals by adding local experts and bringing down costs
• Increased geographical spread by raising awareness in new markets. Created business relationships with new clients.

Jun 2009 – Jul 2010 · 1 yr 1 mo

• VNM Jewel Crafts is a company with a 125 year old heritage based out of Cochin and Calicut. It is also a manufacturer of jewellery and gold coins with a factory at Mahe.
• Increased customer base by over 100% by developing and launching 3 new gold investment plans
• Won a major Government of India sponsored retailing award which brought the Company much acclaim. Conceptualized and planned the Company’s entry.

Jul 2003 – Feb 2011 · 7 yrs 7 mos

• Ahli United Bank is a multinational banking and financial services group based in Bahrain. In this role I headed the Marketing & Corporate Communications department with a team of 4 members.
• The role involved managing all media and communication aspects business units (retail, wholesale and private) for the AUB Group.
• Corporate branding in design, communication and PR was one of the key areas I focussed on. I was also involved with international media relations,
• I was closely involved in the conceptualization, production and release of the Group's first Pan-Arab TV campaign, a set of 3 commercials
• Design development of the corporate website and the e-banking website for the parent bank and its subsidiaries.

Jan 2000 – Jun 2003 · 3 yrs 5 mos · Bahrain

• Account Planning and Account Management

Jan 1996 – Dec 2000 · 4 yrs 11 mos · Bahrain

• Account Management and Copywriting

Jan 1993 – Dec 1995 · 2 yrs 11 mos · Bangalore Urban, Karnataka, India

• Account Management