Aug 2025 – Present · 7 mos · Texas, United States

• As a GTM OS Certified Partner, I specialize in helping B2B SaaS companies design, implement, and scale high-performance go-to-market strategies that accelerate pipeline growth and drive predictable revenue. Leveraging the GTM Operating System framework, I enable founders, marketing leaders, and revenue teams to align strategy, messaging, and execution for maximum impact.
• With 15+ years of experience across global markets — including the US, Middle East, Europe, and Southeast Asia — I bring deep expertise in:
• Demand Generation & ABM: Building scalable programs that generate pipeline from ICP-driven campaigns.
• Outbound GTM Strategy: Designing modular outbound systems for efficient, AI-powered prospecting.
• Event-Led Growth: Leveraging experiential events to drive account engagement and accelerate deal velocity.
• AI-Powered GTM Enablement: Integrating AI systems to replace traditional SDR functions and improve efficiency across the revenue engine.
• By combining proven GTM OS methodologies with a data-driven, execution-first approach, I help SaaS companies unlock faster growth and become category leaders.

Aug 2025 – Present · 7 mos · United States · Remote

• Becoming a Premium Member of the CMO Council represents an opportunity to join a global network of senior marketing leaders driving innovation and growth. This membership provides exclusive access to peer collaboration, industry-leading research, and curated forums that address the most pressing challenges in marketing.
• As a Premium Member, I seek to:
• Contribute thought leadership to shape the future of marketing.
• Engage with global CMOs and executives through councils, roundtables, and advisory initiatives.
• Leverage research insights and benchmarks to accelerate organizational growth and marketing performance.
• Strengthen my role as a strategic leader at the intersection of GTM, AI, and enterprise growth.
• This membership will allow me to both learn from and contribute to a community that defines marketing excellence worldwide.

Aug 2025 – Present · 7 mos · Remote

• SalesHookup is a community for B2B sales professionals to connect, learn, and grow together.

Sep 2024 – Present · 1 yr 6 mos · United States

Sep 2024 – Present · 1 yr 6 mos

• RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other

Sep 2021 – Present · 4 yrs 6 mos · United States · Remote

• Leading the demand generation for NAM, EU, MEA & SEA regions through Outbound & Events
• Drive account specific marketing planning aligned to sales strategies for account-appropriate offerings across US, EU, LATAM, MEA & SEA regions
• Focus on the buyers journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
• Responsible for driving pipeline for the region from Inbound & Outbound initiatives for NAM region
• Create annual and quarterly marketing plans for targeted list of accounts and contacts that focus on customer acquisition and accelerate existing opportunity close and expansion
• Evaluate, select and manage vendors that contribute to demand creation programs including agencies, direct mail providers, and fulfillment services
• Liaison with regional sales representatives, account teams and channel partners for targeted accounts list
• Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
• Work with SEO, Paid, PR & Content team to drive demand gen initiatives for the NAM region

Jul 2020 – Sep 2021 · 1 yr 2 mos · Hyderabad, Telangana, India

• Strategize, Design & Execute end-to-end B2B Lead generation campaigns (Email, Digital & Social) and being accountable for increasing rate of generation of new business leads from all digital channels for Cigniti & Incight(SaaS)
• Responsible for generating meaningful insights, leveraging data and using analytics from Marketing Automation tools to build annual, monthly and weekly campaign calendars
• Leverage analytics to improve the quantity and quality of the leads generated Manage the procedure, implementation, tracking and measurement of campaigns across all regions for the Global Marketing team
• Work with both internal team & external agencies in driving performance marketing campaigns for US, Europe & Australia
• Develop buyer personas, messaging, and cross-channel tactics, Identify the most effective marketing materials, channels, and messaging for key accounts
• Run Account based marketing campaigns for target account Drive weekly alignment meeting with cross-functional partners such as Marketing & Sales
• Actively seek and disseminate information to all stakeholders and make the campaigns effective
• Handle Hubspot Marketing Automation Tool and nurture MQL 's to SQL's, perform in-depth research to identify opportunities to improve marketing effectiveness
• Work on account-based marketing for key accounts by region, work on Ad intent ABM platforms, and work on Micro webinar promotion
• Develop growth strategies with the sales team in order to optimize engagement within high-value accounts, develop metrics to measure the performance of existing marketing and sales campaigns

Jul 2020 – Aug 2021 · 1 yr 1 mo · Hyderabad, Telangana, India · On-site

Nov 2019 – Apr 2020 · 5 mos · Greater Hyderabad Area

• Lead marketing initiatives at TheCollegeFever
• Oversee and manage multiple teams based in Hyderabad, Bangalore & US
• Strategise future growth of channel with a focus on spend Vs. ROI KPIs
• Developing and delivering a roadmap of all online activities development including but not restricted to Search, Affiliates, Media Buying, Programmatic, Paid Social Media & SEO
• Use a range of analytical tools to identify areas of success/that need improvement
• Ensuring maintenance and growth plans for channels
• Developing Digital marketing plans for company brands and managing the overall digital marketing budget for the assigned brands
• Management reporting to the CEO
• Work closely with the Sales team to ensure cohesive approach and maximisation of ROI
• Conduct Lifetime Value analysis across all business units and recommend marketing budget allocations
• Review, select and advise on using and implementing new technologies
• Developing short and long term strategic marketing plans to ensure that company KPIs are hit
• Managing staff within the marketing, digital, support & customer success team to include recruitment & selection, deployment, performance, training and development.
• Manage team to ensure all reporting on campaign/CRM and activity performance is delivered accurately, on time, and in a format that informs business decisions

Nov 2019 – Apr 2020 · 5 mos · Greater Hyderabad Area

• Lead marketing initiatives at MeraEvents
• Oversee and manage multiple teams based in Hyderabad, Bangalore & the US
• Strategise future growth of channel with a focus on spend Vs. ROI KPIs
• Developing and delivering a roadmap of all online activities development including but not restricted to Search, Affiliates, Media Buying, Programmatic, Paid Social Media & SEO
• Use a range of analytical tools to identify areas of success/that need improvement
• Ensuring maintenance and growth plans for channels
• Developing Digital marketing plans for company brands and managing the overall digital marketing budget for the assigned brands
• Management reporting to the CEO
• Work closely with the Sales team to ensure cohesive approach and maximisation of ROI
• Conduct Lifetime Value analysis across all business units and recommend marketing budget allocations
• Review, select and advise on using and implementing new technologies
• Developing short and long term strategic marketing plans to ensure that company KPIs are hit
• Managing staff within the marketing, digital, support & customer success team to include recruitment & selection, deployment, performance, training and development.
• Manage team to ensure all reporting on campaign/CRM and activity performance is delivered accurately, on time, and in a format that informs business decisions

Nov 2019 – Apr 2020 · 5 mos · Greater Hyderabad Area

• Lead marketing initiatives at Eventsnow
• Responsible for online promotions of IPL, ISL, Pro-Kabaddi & other major tournaments across India
• Responsible for building brand across India
• Work towards enhancing the customer base across India through partnerships with sporting brands & leagues
• Oversee and manage multiple teams based in Hyderabad, Bangalore & US
• Strategise future growth of channel with a focus on spend Vs. ROI KPIs
• Developing and delivering a roadmap of all online activities development including but not restricted to Search, Affiliates, Media Buying, Programmatic, Paid Social Media & SEO
• Use a range of analytical tools to identify areas of success/that need improvement
• Ensuring maintenance and growth plans for channels
• Developing Digital marketing plans for company brands and managing the overall digital marketing budget for the assigned brands
• Management reporting to the CEO
• Work closely with the Sales team to ensure cohesive approach and maximisation of ROI
• Conduct Lifetime Value analysis across all business units and recommend marketing budget allocations
• Review, select and advise on using and implementing new technologies
• Developing short and long term strategic marketing plans to ensure that company KPIs are hit
• Managing staff within the marketing, digital, support & customer success team to include recruitment & selection, deployment, performance, training and development.
• Manage team to ensure all reporting on campaign/CRM and activity performance is delivered accurately, on time, and in a format that informs business decisions

Nov 2019 – Apr 2020 · 5 mos · Greater Hyderabad Area

• As Chief Marketing Officer, I lead the global marketing initiatives at ETG and its subsidiary firms.
• Oversee and manage multiple teams based in Hyderabad, Bangalore & US
• Strategise future growth of channel with a focus on spend Vs. ROI KPIs
• Developing and delivering a roadmap of all online activities development including but not restricted to Search, Affiliates, Media Buying, Programmatic, Paid Social Media & SEO
• Use a range of analytical tools to identify areas of success/that need improvement
• Ensuring maintenance and growth plans for channels
• Developing Digital marketing plans for company brands and managing the overall digital marketing budget for the assigned brands
• Management reporting to the CEO
• Work closely with the Sales team to ensure cohesive approach and maximisation of ROI
• Conduct Lifetime Value analysis across all business units and recommend marketing budget allocations
• Review, select and advise on using and implementing new technologies
• Developing short and long term strategic marketing plans to ensure that company KPIs are hit
• Managing staff within the marketing,digital,support & customer success team to include recruitment & selection,deployment, performance, training and development.
• Manage team to ensure all reporting on campaign/CRM and activity performance is delivered accurately, on time, and in a format that informs business decisions

Mar 2018 – Nov 2019 · 1 yr 8 mos · Hyderabad Area, India

• Leading Digital Marketing efforts for B2B SaaS based company
• Work on Lead Generation Techniques
• Handle Marketing Automation tools like Hubspot & Pardot
• Work towards conversion optimization across the website
• Handle product release campaigns
• Explore new mediums for Lead Generation
• Work on Influencer marketing campaigns
• Handle ORM across all social media platforms
• Increase inbound marketing efforts
• Handle all paid campaigns based on the assigned objectives
• Manage marketing team
• Build Dashboards which help CXO's take a better decision
• Build data visualization reports using Tableau, Excel & Google Data Studio
• Perform website audit on a periodic basis and identify customer drop off's and take action to control it further

Oct 2016 – Feb 2018 · 1 yr 4 mos · Greater Hyderabad Area

• Co Founder & Head of Marketing at Way2ads
• Responsible for driving business in multiple verticals
• Building Strategy for Social,Search,Mobile,Affiliate & Video Mediums
• Client Acquisition through Digital Mediums
• Lead the strategic planning of Digital Marketing
• Day to day responsibility for managing the Online Marketing team
• Worked on Campaign Optimization, Keyword Research, Reporting and Analysis, landing page selection, CPC and bid management & overall account strategy
• Devising of digital communication strategy across all Social Media platforms and budget planning
• Developing & implementing strategy for Digital Marketing to drive the achievement of target revenues
• Proven experience in developing search marketing campaigns for global advertisers
• Ability to work as a team player in a target driven work environment meeting deadlines
• Research and analyze competitors websites

Feb 2012 – Oct 2016 · 4 yrs 8 mos · Hyderabad · On-site

• Delivering Email Marketing,Social Media Marketing,Google Adwords,Mobile App Promotion,Video Ads
• Worked on products like
• Emobmail-Email Marketing Suite
• Vmail-Video Mailing Platform
• Apppromo-Mobile App Promotion Platform
• SocialViral-Social Media Marketing Platform
• Briddle-Captcha Advertising Platform
• Formsnation-Online form builder tool
• 365Launchpad-Online payment solutions for educational institutions
• Paykart-Instant payment gateway platform
• Smartadda-Price Comparision platform for educational institutions
• Couponsbiryani-Online Coupons platform
• Angesponsors-Event Sponsorship platform
• Handling Digital Media activities for more than 160 brands across India.
• Expertise in all the online media channels like Social Media,Affiliate,Display,Email & Mobile
• Digital Marketing Trainer

Jan 2011 – Feb 2012 · 1 yr 1 mo · Greater Hyderabad Area

• Responsible for managing and handling all the operations involved in the new services.
• Doing market research to find clients through various secondary sources.
• Identifying the current needs in the online market by doing a systematic analysis, performing a competitor analysis and generating solutions.
• Lead generation by Cold Mailing and Cold Calling.
• Meeting clients in person to close the deal.
• Analyzing the current trend and implementing the necessary changes.
• Working with the logistics partners.
• Identifying and implementing measures which result in the optimal usage of resources.
• Handling the finances efficiently.
• Designing the various strategies to bring Channel Partners.
• Responsible for sourcing the products from the vendors.
• Maintaining a good relationship with the vendors
• Responsible for the onsite activity management
• Responsible for Successful promotion and marketing of the products.
• Responsible for the product delivery management
• Use SEO techniques to drive the traffic to the site, which also result in generating a possible sale.
• Taking the customer feedback and overcoming the loopholes, if any.
• To bring repeat business from existing customer.

Jul 2010 – Oct 2010 · 3 mos

• Identify the Working Capital and Term Loans needed by the MSME’s and conducting a feasibility study for the company based on the Financial data.

Mar 2010 – Jun 2010 · 3 mos · Greater Hyderabad Area

• Identifying the existing demand for Paraffin Wax in the market, Collecting the feedback from existing customers, Identifying new customers and increasing the need for Paraffin Wax for the existing customers.