Jan 2024 – Present · 2 yrs 3 mos · London, England, United Kingdom · Remote

• Building the most engaging personalised learning AI study buddy for children.
• Overseeing product, UX and marketing
• Visit https://hoja.ai to learn more

Apr 2023 – Mar 2024 · 11 mos · London, England, United Kingdom

• In my role as Chief Growth Officer at Sova Assessment, I spearheaded a complete overhaul of our growth and pipeline generation strategy. This led to a remarkable 3x increase in pipeline value and a 45% improvement in quality and reliability. By focusing on enhancing our site, performance marketing, and lifecycle marketing efforts, I successfully built the foundations for an end-to-end growth funnel that delivered significant increases in awareness, lead volumes, and conversion rates.

Nov 2022 – Mar 2023 · 4 mos · London, England, United Kingdom

Jan 2022 – Sep 2022 · 8 mos

• Took charge of building out entire growth function with four direct reports covering web development, performance marketing, customer marketing, and lifecycle marketing – helping deliver key results leading to Capdesk being acquired by Carta in 2022. Post-acquisition, I exercised a successful exit leaving Capdesk at 2.6x higher ARR, with the aim to go on and help other scale-ups on their growth journey
• Maintained growth as main deal driver for company with inbound deals accounting for 60% of all deals in 2022.
• Launched partnerships using Reveal to connect lead sharing and references with major industry leaders (e.g. Pento, Spendesk, Deel, HiBob)
• Overseeing website revamp along with landing pages by serving as website owner, and leading the weekly SCRUM and task prioritization
• Led and built out the product marketing initiative to have a live interactive demo of the tool without using up any engineering resources from tool sourcing to delivery.
• Rolled out go-to-market plans & geo-specific campaigns for 7 key markets
• Built up an ABM approach focusing on specific key companies with the appropriate tagging, market messaging and tailored approach
• Introduced review marketing with Capterra & G2 as new demand gen platforms, overseeing a review generation campaign that saw Capdesk become a G2 "leader" within 6 months

Jan 2021 – Jan 2022 · 1 yr

• Revamped entire performance marketing and growth strategy for Capdesk to acquire high quality top of funnel leads, along with building nurture and re-engagement strategy to improve funne throughput. Using Google Ads, LI Advertising, FB marketing, Canva and Hubspot marketing, took a very hands-on approach to SAAS marketing.
• Took digital marketing (Google CPC & LinkedIn Ads) from 5% monthly in 2020 to 56% of all monthly deals closed in 2021
• Decreased cost per lead by 50%
• Drove increase in monthly leads from performance marketing channels to 18 per day in by end 2021 on average vs 2.1 per day in 2020.
• Increased campaign conversion rate to 2.14% in H1 2021 to 0.49% in H2 2020
• Increased average event registrations and signups by 237%
• Set up data tracking and attribution to assess 87% of all customer journeys
• Established & developed marketing automation and lead email sequencing processes to go from less than 10% to 100% contacts enrolled in < 48 hours

Feb 2019 – Dec 2020 · 1 yr 10 mos

• Captured significant market share by spearheading global digital marketing for five digital platforms, including two online shops through team leadership of 10 members, including CRM, SEO, SEA, SMM, analytics, and email marketing functions. Formulated and implemented strategic analytics strategy by utilizing various tools, including GA 360 suite, Tableau, and Big Query. Re-built lead generation process for KAMs by managing global project management teams for specific digital marketing campaigns. Led data-driven approach to the digital transformation of Swarovski Professional with an intensive focus on user experience and journey mapping.
• Maximised annual revenue by over 126% by rendering Scrum Master expertise and overseeing Agile business unit.
• Generated improvement in B2B customer registration by over 391% through the implementation of best practices.
• Maximised monthly organic sessions over 44% and boosted conversion rate by 75% through the implementation of effective SEO strategy.
• Drove increase of over 62% in email list size through maintenance of a unique open rate of 27% and CTR of 2%.
• Attained a substantial increase of ROI across acquisition channels by 231%+ through effective management of crucial drop in CPOs for SEA
• Transformed Swarovski’s digital footprint by leading to completion projects such as creation of chatbot, implementation of guided selling and data-driven digital lead generation (B2B).
• Coordinated B2C omni-channel efforts for Black Friday 2020 to attain €30M+

Dec 2017 – Feb 2019 · 1 yr 2 mos

• Played an integral role in designing and executing distribution project for Swarovski strategic brand partners to drive product feeds across eight online marketplaces, as well as establish new revenue stream. Maximized business development by undertaking lead generation. Contributed to achieving business revenue goals by developing a go-to-market strategy for eight retail brands across online marketplaces.
• Generated €100K+ monthly turnover through demonstration of exceptional performance.
• Ensured long-term business success by establishing re-targeting campaigns, SEA on Google and Bing, and SMM on Facebook ad engine as well as marketing on retail side tools such as AMS.
• Achieved 100% attribute matching for client product feeds to the catalog of retailers such as Amazon, Zalando, Galeries Lafayette, etc. by working with aggregators such as Lengow
• Drove transformation strategy to deliver a new business model projected to bring in 5% incremental top line revenue for the company within the first three years.

Aug 2015 – Nov 2017 · 2 yrs 3 mos

• Streamlined business operations by leading partnership negotiations with multiple retail brands, such as Wolf&Badger, Galeria Mokotow, Monnier Freres, and Farfetch. Designed and delivered go-to market campaign for 14 brands. Planned multiple digital marketing activities, including influencer marketing coordination with various influencers globally.
• Secured €6M earned media value through supervision of several activities, including project management, brand recruitment, visual merchandising, and customer acquisition strategy.
• Drove excess of 2M visitors with effective SEA strategy with an average CPC across executed campaigns of 0,78 EUR

Jan 2014 – Jul 2014 · 6 mos · Paris Area, France

• Designed and executed search optimization strategy that brought a +16% increase in Share of Search across major Brick & Clicks retailers (B&C); Conducted eSFT (electronic sales fundamentals) analysis to pinpoint key market trends and identify next steps for top 3 categories on Drive Channel using panel and customer data; Coordinated base e-content completion to 100% completion (Rise of 12% to become Best in Class); Conducted study to determine best practices for baskets and X-Selling plans; Analysed sell-out data on a monthly basis

Jul 2013 – Dec 2013 · 5 mos · Paris Area, France

• Analyzed Indian market landscape for potential expansion along with carrying out the required due diligence; Coordinated marketing and strategic plans for Cottin expansion in Greater China in liaison with Hong Kong division (2 months); Contributed to the organization of key corporate events such as the partnership launch with UUU Concierge services and the promotional events held in collaboration with Duffort Motors; Conducted strategic analysis of market and competitors & designing market penetration strategy; Coordinated product production and commercial activities