Jun 2023 – Nov 2024 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

• Lead online business for Audio and Monitor Categories.
• Collaborate with Product team for pricing, offers, and roadmaps.
• Oversee category planning, JBPs, offers negotiation, and sales readiness.
• Launch planning for AV & Monitors across online channels like Amazon and Flipkart.
• Streamline inventory and supply chain operations
• Analyze KPIs for marketplace performance enhancement.
• Foster partner relationships for joint marketing efforts.
• Utilize analytics to target customer segments for maximum RoAS and ROI.
• Collaborate with product marketing for effective platform ad content.
• Plan ad strategies for peak RoAS and ROI in partnership with marketing.

Jun 2019 – Dec 2020 · 1 yr 6 mos · Bengaluru, Karnataka, India

• Drive business growth and launch planning for Philips Audio and TV at Online Channels.
• Collaborate with the product team for consumer insights and product roadmap.
• Manage end-to-end operations for assigned categories with marketplaces.
• Conduct regular competition benchmarking and manage brand ad activities on e-commerce portals.

Dec 2017 – May 2019 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Plan OMNI channel e-commerce business for enterprises.
• Collaborative business planning on following platforms
• (India) Flipkart , Amazon, Myntra, PayTM, Snapdeal, TATA CliQ
• (Singapore/Malaysia) Lazada , Shoppee
• Manage delivery and operations for enterprises through a team of 6 DM’s & AM’s.
• Train team on e-commerce platforms to enhance client relationships and operational efficiency.
• Consult enterprises on store Geo-fencing, inventory, merchandising, and marketing strategies.

Jan 2017 – Aug 2017 · 7 mos

• Managing brands with annual top-line of $45 MM across 2 categories (Audio Video & Cameras)
• Generating EOL/Exclusive deals (with JBL, Sony, BoAt Audio,Canon, Bose etc.) contributing to 25% of overall brand aligned sales
• Creating and executing New Product launches and Exclusive launches for aligned brands like Sony & Fujifilm
• Collaborating with brands for investments in customer initiatives like Bajaj Finserve, No Cost EMI
• Monetized brand partnerships with sales-linked deals & Snapdeal onsite real estate
• Grew Fujifilm Instax sales by 2x via targeted marketing communications and deals in Q1’17
• Closed Snapdeal-exclusive No Cost- EMI campaigns and New launch campaigns with BOSE

Jan 2016 – Jan 2017 · 1 yr

• P&L and marketplace responsibility for the pan-India Audio-Video category
• Managing 45 account managers & senior account managers, covering 500+ sellers
• Own key metrics related to customer satisfaction, seller product quality, gross sales and margin, assortment relevance, shipment parameters, seller & regional de-concentration
• Create sales plan for sustainable sales growth; manage growth metrics on a national basis
• Launch planning and execution for all key Audio and Camera brands - BoAt audio, Bose, Philips, Zebronics, Fujifilm etc.
• Negotiating bulk deals at remunerative margins
• Managing regional demand-supply for key brands - JBL, Philips, Sony, Sennheiser and BoAt audio
• Awarded for over achieving targets for the first quarter of 2016
• Achieved 90% retention out of 400 engaged sellers for January to March 2016.
• Achieved 80% SD+ Salience (SOR model) nation-wide for the AV Category comprising of 1.5 Lac orders per month, resulting in a better order health and lower returns for sellers

Aug 2015 – Jan 2016 · 5 mos

• Driving seller engagement, GSV growth, customer experience & NPS for the GM category
• Increasing seller efficiency, product assortment and ensuring continuous sourcing
• End-to-end ownership of promotion planning; from incubation to execution
• Achieved 100% MoM growth for tagged accounts and a category record GSV contribution
• Central SPOC for sourcing for the A/V Category for the North Region
• Promoted to National Key Account Manager to take up responsibility on a country level

Sep 2014 – Aug 2015 · 11 mos

• Revenue maximization for Snapdeal and sellers through inventory and pricing strategy
• Responsible for handling 70+ accounts contributing to $1.2 MM GSV per month
• Awarded the Bull’s eye award for over achieving GSV targets in the first quarter of 2015

Mar 2012 – Dec 2013 · 1 yr 9 mos · Kolkata Area, India

• NAV & GAV calculations, Bloomberg reporting & evaluation of Hong Kong-based MFs
• Assist management decisions through Portfolio Valuations & Sale-purchase reports
• Reporting critical variations in portfolio; booking capital activities & resolving cash breaks
• Quality control & validations of corporate actions before client communication
• Enhanced team efficiency by training through knowledge sharing sessions & team huddles
• In-sourced administration of 250+ funds in 6 months as part of the migration team
• Promoted to Reviewer within 1 year

Jan 2010 – Feb 2012 · 2 yrs 1 mo · Kolkata Area, India

• Develop business from new sub-dealers; facilitate market growth
• Countered supplier’s change in dealer strategy through deeper penetration of the market
• Improved margins by 4%; fuelled business growth by 10%; reduced credit cycle