Dec 2024 – Aug 2025 · 8 mos · Gurugram, Haryana, India · On-site

• OfBusiness is a multi-dimensional tech company into manufacturing, financing and aggregation business. It is a unique integrated business model wherein we have combined AI based technology to connect our customers and suppliers which ultimately supports our manufacturing business.

Aug 2024 – Present · 1 yr 8 mos · Gurugram, Haryana, India · Hybrid

• India CSR Network is the largest plantform for aligning CSR objectives across corporates and social organizations.

Aug 2024 – Present · 1 yr 8 mos · India · Hybrid

• Jarurat Care Foundation is working for cancer patients and impacted families through financial management, emotional support, knowledge and counselling. The Foundation also has Medical Advisory Board, Quality Assurance & Training, and Mental Health Support. The Foundation ethos is characterised by compassion, trust, community focus and mission driven approach.

Jul 2024 – Present · 1 yr 9 mos · Delhi, India · Hybrid

• Insight Alpha provides its clients access to a network of frontline industry experts that help them get critical information they need to be successful. It helps thousands of our clients get answers to their most critical questions, without leaving their desks. Insight Alpha has a strong network of senior industry experts and key decision makers globally across a span of 80 countries.

Jul 2024 – Present · 1 yr 9 mos · Germany · Hybrid

• Faster Insights. Better Data : Atheneum’s technology supports the business with the insights to overcome the challenges of today & take action against the questions of tomorrow. Atheneum integrates seamlessly into teams’ workflow to bring the latest market intelligence securely & quickly.

Jun 2024 – Present · 1 yr 10 mos · New York, United States · Hybrid

• I am now a Verified Independent Consultant for GLG -Gerson Lehrman Group, NY, USA. GLG is the World’s Insight Network. I shall be extending my expertise in my field as a Verified Independent Consultant, to their various clients across the world. I am also enrolled into Member Program for wider reach in scope of consultancy.

Mar 2024 – Present · 2 yrs 1 mo · Gurugram, Haryana, India · On-site

• As Director and Co-founder at Gurukshetra Consultancy - I am helping Brands and SMEs devise communication and social media strategies and increase their presence in media. With cost effective simple strategies and storytelling skills, the brands are getting recognition in the public space. My 35+yrs in communication profession, while working with Government of India, Vedanta Group, HIndustan Zinc, DS Group, OfBusiness Group and M3M India, is helping build a robust and sustainable strategy for them.

Nov 2021 – Jul 2024 · 2 yrs 8 mos · Gurugram, Haryana, India · On-site

• M3M India is one of the fastest growing real estate Company in India - the largest in Northern India and 2nd largest in India in terms of sales. The Company has almost 40 projects including the flagship project – M3M Golfestate and has been instrumental in bringing to North India its first Trump Towers – the tallest iconic Trump Towers in Delhi NCR. M3M India is into all verticals – residential, commercial, retail and mixed projects.
• As Vice President and Head of Corporate Communication Department, I have taken the responsibility of a custodian of Brand - Communication Management, Leadership Branding, Media Management, Internal - External Communication, Digital Media, Content Writing, CSR Communication, Crisis Communication, and Stakeholders Management. I am responsible for developing 360 degree communication strategy and it’s execution.

Mar 2020 – Oct 2021 · 1 yr 7 mos · Noida, Uttar Pradesh

• DS Group is a 90 years old well renowned diversified group into the businesses of Spices, Confectionaries, Diary, Mouth Fresheners, Hospitality, Packaging, Agri and Beverages business etc. The Group’s prominent brands include Catch Spices, Rajnigandha, Pass-Pass, Chingles, and Silver Pearls, to name a few.
• Though a profile of 360 degree communication, my focus currently is on strengthening internal communication through systematically building new verticals and streamline ongoing verticals like house journals etc.
• In this process, I have launched, for the first time, a virtual character MITRA who is positioned to bring forward DS Group’s CSR and Sustainability projects and programs, through an interesting story telling format, for internal stakeholders.
• Besides, taking the five elements forward – Earth (Pritvi), Water (Jal), Fire (Agni), Wind (Vayu) and Space (Akasha), I have designed and launched my two authored articles/research series – ‘TATVA’ and ‘The Banyan Tree’. This has increased the reach and readership of the house journal.

Jul 2019 – Feb 2020 · 7 mos · New Delhi, Delhi, India

• FIMI is an industrial body of over 400 members belonging to the mining industry in India. As Director-Communication and Public Relations, my profile was to strengthen the perception of mining industry through external communication and media management. This also involved relationship management and coordination with CEXOs of various mining Companies for advocacy stories in media.
• In a span of about 8 months, I brought out more than 70 advocacy stories that covered sustainability, CSR and growth in mining sector in the last 70 years.
• I ran a special series of stories on unspent District Mineral Foundation funds (DMF) collected by State and Central Government, and 2% contribution from profit for CSR. These funds were to be utilized for the welfare of the community residing near mining areas. Since a large percentage of funds were lying unspent, the objective of DMF remained unfulfilled.

Jul 2007 – Dec 2018 · 11 yrs 5 mos · Udaipur, Rajasthan, India

• Headed the Group Corporate Communication for about 4 years, under dual charge.
• Vedanta Group is India’s only natural resource company with presence in Zinc, Aluminium, Copper, Iron Ore, Silver, Power, Steel, Lead and Gold.
• Hindustan Zinc is India’s only and the World’s Leading Integrated Zinc-Lead-Silver-Wind Energy Producer and aggressively coming into Solar Energy.
• I had Set-up and Headed the Group Corporate Communication department for about 4 years, under dual charge, with focus on overall Group Communication Strategies.
• Successfully devised and executed complete corporate communication strategy for M&A of Cairn India into Vedanta Resources.
• Successfully devised media strategy for M&A of Anglo Zinc Assets by Vedanta Resources. Vedanta gained majority stake in Anglo zinc assets.
• Chairman’s positioning in India Today Conclave, Digital India, Rajasthan Resurgent Summits, Economic Times events, YPOs, reputed educational institutions in India and abroad etc.
• Authored more than 15 articles for Chairman and his speeches and public addresses for key events.
• Chairman’s mining advocacy interaction campaign in leading Indian and International media.
• Devised and executed advocacy campaign for iron ore, copper, aluminium, power, coal, and zinc.
• Prepared the Corporate Films of Vedanta Group and Biopic of Mr. Anil Agarwal, Chairman.
• Launched Twitter handle for Chairman’s / Vedanta Group / CEO HZL - all pages verified.
• Have been part of the highest Business Committee – the EXCO.
• Set-up Corporate Communication Department in Hindustan Zinc and developed 360 degree communication approach for internal and external stakeholders.
• Devised communication and advocacy strategy to increase usage of galvanized steel in auto industry, railways and infrastructure – Use of galvanized steel in car manufacturing from 15-20% to 50% by Indian car manufacturers.
• As part of leadership positioning wrote many articles and speeches for CEO - Hindustan Zinc.

Dec 1999 – Jul 2007 · 7 yrs 7 mos · New Delhi ( Head Office)

• NIFT is the most prestigious fashion institute in Asia and is perhaps the only fashion institute in the world that can give its own degrees and other academic excellence. With more than 5000 students on campus, NIFT is a benchmark in fashion business education in India.
• To cater to increasing demand for professional fashion communicators in fashion industry, both in India as well as Asia, I launched Fashion Communication department in NIFT- also taught fashion journalism, body language and communication skills.
• To bring focus on Indian fashion industry, was part of launching of National Fashion Week – that also established NIFT as the only professional and most recognized fashion brand in India.
• Devised media strategy to make NIFT a deemed university - NIFT is a deemed university now.

Sep 1989 – Dec 1999 · 10 yrs 3 mos · Bangalore - New Delhi

• DAVP is the only government advertising agencies that looks after the promotional activities of most of the ministries and departments, including the President of India, Prime Minister and Cabinet Ministers. It is the only Organization that does empanelment of newspapers, advertising agencies and printing press, which is recognized all over India.
• Besides being the only six people technically qualified for Outdoor Publicity in India, I was in-charge of Southern Division of DAVP for 2 years to carry out various promotional campaigns.
• I devised strategy and promoted a number of central government campaigns - national integration & communal harmony, rural development, education, girl child, save water, save energy, income tax, adult education, rural technology, to name a few through outdoor, electronic and print media.
• Headed media management for International and National Film Festivals for 5 years.
• Launched communication campaigns for some of the most coveted policies of central government - New Economic Policy, Pulse Polio, AIDS Awareness, Income Tax and Girl Child.
• Empanelment of advertising and PR agencies, including outdoor media agencies for government campaigns.
• Introduced 3D Animation format in government social campaigns for M/o Social Justice.
• Coordinated various Parliamentary Committees- Standing Committees, Consultative Committees, and Estimates Committees.
• A central point of contact for VVIPs – including Hon’ble Ministers, MPs and Chairman for flagship Government bodies.