May 2023 – Apr 2024 · 11 mos · Gurugram, Haryana, India · On-site

• 1. Identify prospects: Identify potential clients through targeted prospecting and lead generation techniques.
• 2. Understand client needs: Gain a deep understanding of the prospect's pain points and objectives in their advertising campaigns.
• 3. Tailor solutions: Customize adtech solutions to address the prospect's specific needs and demonstrate how they can optimize their advertising strategies.
• 4. Nurture relationships: Build and nurture relationships with prospects, providing excellent customer service and addressing any concerns or questions they may have.
• 5. Expand sales pipeline: Continuously prospect for new leads, leveraging networking opportunities and staying updated on industry trends to expand your sales pipeline.
• 6. Stay ahead with market research: Conduct market research to stay informed about industry trends, emerging technologies, and competitor offerings, allowing you to position your adtech solutions effectively.
• 7. Demonstrate expertise: Showcase your digital marketing expertise, including knowledge of programmatic advertising, real-time bidding, ad targeting, analytics, and attribution modeling, to effectively communicate the benefits of your adtech solutions.

Mar 2021 – Mar 2022 · 1 yr · Gurugram, Haryana, India

• 1. Managed campaigns on Facebook, Snapchat, and Outbrain:
• Successfully handled campaign management on multiple platforms, ensuring effective targeting and optimization.
• 2. Contributed to creating marketing strategies and competition mapping:
• Played a role in developing marketing strategies, including competitor analysis, to gain a competitive edge.
• 3. End-to-end campaign management resulting in 20% additional revenue:
• Oversaw the entire campaign process, from planning to execution, leading to a notable increase in revenue.
• 4. Created compelling ad copy:
• Developed persuasive and engaging ad copy that resonated with the target audience, boosting effectiveness and attracting more customers.
• 5. Increased Return on Investment (ROI) by 50%:
• By optimizing campaigns and improving ad performance, achieved a significant increase in ROI, driving more value from the marketing budget.
• 6. Performed competitor analysis for sales team success:
• Conducted in-depth competitor analysis, providing valuable insights to the sales team, leading to them surpassing their sales targets by 110%.

Jun 2020 – Mar 2021 · 9 mos · New delhi · On-site

• 1. Strategy development: Social media marketers create plans to achieve marketing goals, including identifying target audiences and selecting the right platforms.
• 2. Content creation: They develop engaging and relevant content, such as posts, graphics, and videos, to capture the attention of the target audience.
• 3. Community management: Social media marketers interact with followers, respond to comments and messages, and foster a positive online community around the brand.
• 4. Campaign execution: They plan and implement marketing campaigns using various features provided by social media platforms, such as targeted ads or influencer collaborations.
• 5. Analyzing metrics: Social media marketers measure campaign performance, track key metrics, and use data insights to optimize future strategies and improve results.
• 6. Staying updated on trends: They stay informed about the latest social media trends, tools, and techniques to ensure their strategies remain effective and relevant.
• 7. Collaboration and networking: Social media marketers collaborate with other teams and build relationships with influencers and relevant communities to expand the brand's reach and impact.
• 8. Managing brand reputation: They monitor brand mentions, address customer feedback, and proactively manage the brand's online reputation to maintain a positive image.