Mitkaran Singh Ghai — Co-Founder

A fourth-generation entrepreneur – I’ve been consistently challenging the odds throughout my 20+ years of experience. Driven with a passion for entrepreneurship I’ve propelled Ghai Overseas to one of the largest bottlers in North India and a prominent business establishment in the FMCG sector. Strategic, tactical and operational, I have created significant value by driving cutting edge advancements in plant setup & infrastructure while building 2 successful ventures, Ghai Overseas and Enhaz Beverages. I established the brand Groovy in 2019 with a vision to provide healthy & affordable juices with no added preservatives, colours and sourced from finest quality fruits across the country. Through strategic brand positioning & market development efforts, Groovy has challenged the competition in high opportunity markets and reaped strong market power – having sold over 1.2 crores pouches in FY 2020-21 with a sales of INR 9 crores in 8 months A growth catalyst and decisive strategist, I bring a 360-degree view to the business – coupled with solidified expertise in business, marketing, plant infrastructure setup & operations. I am someone who is unwilling to settle for average- I lead by example, change is exciting to me, and my specialty is in: • Heading large plant setups, steering complex upgrades & automations coupled with strong developments and advancements • Expanding plant capacities with multi-fold growth in output levels • Developing products as per market demands • Positioning brands by driving market acceptance by evolving customer mindset & building trust Bringing an open-mind and entrepreneurial approach, I evaluate strengths & vulnerabilities and believe in taking on challenges, learning from failures to reveal untapped potential and influence high-impact results in the long run.

Stackforce AI infers this person is a strategic leader in the FMCG and beverage manufacturing sectors.

Location: Uttarakhand, India

Experience: 17 yrs 5 mos

Skills

Business Development
Strategic Brand Positioning
Product Development
Market Development
Operations Management
Revenue Growth Strategy
Project Management
Operational Strategy

Career Highlights

Successfully established Groovy brand with INR 9 crores sales in 8 months.
Drove Ghai Overseas revenue from INR 1 crore to INR 14 crores.
Led large-scale plant setups and operational transformations.

Work Experience

Enhaz Beverages Pvt. Ltd.

Co-Founder (7 yrs 3 mos)

Campa Cola

Consultant (4 yrs)

GHAI OVERSEAS PRIVATE LIMITED

Founder (17 yrs 5 mos)

Education

BCA at Manav Rachna College Of Engineering

12th Standard at Modern School

Mitkaran Singh Ghai

Co-Founder

Uttarakhand, India17 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Successfully established Groovy brand with INR 9 crores sales in 8 months.
Drove Ghai Overseas revenue from INR 1 crore to INR 14 crores.
Led large-scale plant setups and operational transformations.

Stackforce AI infers this person is a strategic leader in the FMCG and beverage manufacturing sectors.

Contact

Skills

Core Skills

Business DevelopmentStrategic Brand PositioningProduct DevelopmentMarket DevelopmentOperations ManagementRevenue Growth StrategyProject ManagementOperational Strategy

Other Skills

Strategic PlanningPlant OperationsPlant SetupMarketingDistribution Channel ManagementLeadershipBrandingSales StrategyTeam LeadershipPlant Automation

About

Experience

Enhaz beverages pvt. ltd.

Co-Founder

Jan 2019 – Present · 7 yrs 3 mos

Cofounded Enhaz Beverages in 2019 from grassroots - identified and captured opportunities for new business development & market growth across product branding & manufacturing. Established the brand Groovy with a vision to provide healthy & affordable juices sourced from finest quality fruits across the country.
➙ Steered powerful market development efforts coupled with precision-driven product marketing & branding strategies thereby driving the sales to INR 9 crores in 8 months
➙ Challenged the competition in high opportunity markets and reaped strong market power – sold over 1.2 crores pouches in FY 2020-21
➙ Championed improvements in product packaging & branding concepts – Won India’s Best Design Awards (Branding & Packaging) for Groovy and secure an exclusive feature in Packaging of the World magazine
➙ Developed products for Groovy with no added preservatives and colours - ensuring every pouch is enriched with flavors freshly plucked fruits
➙ Established the entire distribution network for Groovy, improved channel strength – appointed 200+ super stockists/distributors with a product reach across 1 lac + retail counters

Strategic PlanningBusiness DevelopmentPlant OperationsPlant SetupMarketingDistribution Channel Management+2

Campa cola

Consultant

Jan 2014 – Jan 2018 · 4 yrs

Tapped as a Consultant in 2014, I was challenged to lead 7 projects PAN India for setting up water, carbonated water, cold drink and juice plants for companies like Campa Cola India from ground-zero levels. I took on operational & strategic role coupled with end-to-end controls over the plant setup activities.

Ghai overseas private limited

Founder

Nov 2008 – Present · 17 yrs 5 mos

Established in the year 2000, Ghai Overseas is the oldest franchisee for UB Group’s prestigious brand Kingfisher for their packaged drinking water & carbonated soda division with strong presence across Uttar Pradesh & Uttarakhand. Equipped with state-of-the-art production facilities - plants at Ghai Overseas can produce 400 pouches/min.
As Partner, capitalized on development & planning leadership expertise – I brought in large company mindset and systems instrumental in laying foundation for rapid growth – building scalable organization & expansion strategy backed by controls, talent, automation and heightened accountability. Set stage for exponential growth and drove sweeping transformational changes in plant infrastructure, capacity, systems and operations.
Throughout my stint, I have:
➜ Positioned operations for a minimum 140% revenue increase till date – from INR 1 crore to INR 14 crore, countering years of flat growth
➜ Revamped the overall plant infrastructure & team structure – improved accuracy & efficiency key to revenue & cash flow
➜ Scaled up the team size from 20 employee to 140 employees – brought in top-notch talent
aligned with collaborative leadership style
➜ Boosted the plant capacity from 150 cases/hour to 1750 cases/hour through cutting-edge upgrades & automations
➜ Accelerated the sales from 20,000 cases / month to over 2 lac cases / month utilizing strategic insights on market research, development and competition
➜ Expanded the channel & distribution network from 20 distributors to 300+ super-stockists / distributors across U.P and Uttarakhand - established the marketing vertical to widen the channel reach and add further distributors on a daily basis
➜ Built high-levels of trust across the channel network via. best in class quality enhancements & efficiency across services thereby expanding upto 1 lac + retail counters
➜ Facilitated rapid improvements while successfully securing ISO 22000, BIS, FSSAI, GMP certifications for the plant