Aug 2021 – Nov 2021 · 3 mos · Sydney, New South Wales, Australia

Feb 2021 – Jul 2021 · 5 mos · Sydney, New South Wales, Australia

May 2016 – Feb 2018 · 1 yr 9 mos · Melbourne, Australia

• Key Achievement:
• Strategized, executed and managed the rollout (on behalf of the client) of the flagship APAC awareness, acquisition and ABM programs for AWS Training & Certification across their enterprise and mid-market segments. Multi-touch campaign using a mix of highly targeted content, digital, direct, nurture, events & ABM marketing. This campaign required working with the HQ in USA for overall campaign direction and localizing the campaign delivery and execution across Australia, New Zealand, India, Malaysia, Singapore, Thailand and Korea. The campaign was first of its kind in the region and results exceeded global benchmarks.
• Roles & Responsibilities:
• Strategize and execute key enterprise ABM, awareness and lead generation campaigns for Lenovo North America and AWS Australia.
• End-to-end Integrated marketing campaign planning, execution, project management and management across ANZ, APAC and NA.
• Customer segmentation, profiling, triggers and development of buyer personas, journey and content touchpoints.
• Architect campaign content themes, value proposition, messaging and offer.
• Plan and execute multi-channel marketing outreach plans, media buys, reporting and budgets.
• Manage marketing asset development and implementing marketing automation (Hubspot, Marketo, Active Campaign), integrating with the CRM (Salesforce), creation and update reporting dashboard,
• Planning and managing events, SEM, SEO, PPC, Websites, Email, Automation and direct mails
• Costing, budgeting, resourcing, project management and proposal development for a multitude of projects and programs across the client portfolio, regions and stakeholders.
• Contribute to agency business growth through planning and executing marketing services and opportunities.
• Manage relationship and campaigns for the key client accounts of the agency i.e. AWS Training & Certification, AWS Enterprise, Lenovo NA, Harbour ISP and Stax.

Jan 2011 – Jul 2015 · 4 yrs 6 mos · Melbourne, Australia

• Key Achievement:
• Established first of its kind ABM program for Lenovo ANZ enterprise marketing using insight, content and technology to drive retention and revenue.
• Execution and management of the flagship Lenovo channel retention marketing & sales incentives Program from campaign creative, messaging, positioning, portal creation & updates, activation, outreach to reporting and insight. I lead the revamp of the partner portal and program management which was recognized and used as best practice for rollout worldwide.
• Created new integrated digital marketing capabilities, service offering and thought leadership for the agency. Built new capabilities in digital media planning, buying & execution, marketing automation, nurturing, SEO, content design. Agency was able to grow service offering to existing accounts and bring in new accounts due to added digital marketing services.
• Roles & Responsibilities:
• Design and manage end-to-end integrated digital marketing project funnel from buyer journey planning to craft messaging & offer, planning & running media, reporting and optimizing camping.
• Planning and executing A/B testing and optimization across all digital marketing projects I.e. Online ads, Adwords, SEO, eDM, content, social advertising and integrated offline touchpoints.
• Lead and managed the Lenovo Channel Partner Acquisition & Retention Program in Australia and New Zealand helping Lenovo to ideate, execute and report on all partner marketing and co-marketing programs to increase retention and revenue.
• Agency lead for digital and channel acquisition & retention marketing, overseeing overall agency approach to marketing strategy, positioning, messaging, implementation, reporting and pricing.

Jul 2008 – Jul 2010 · 2 yrs · Melbourne, Victoria, Australia

• Key Achievement:
• Established and managed an in-house creative agency and workflow to support the development of co-marketing collaterals for all channel partners that included companies like Bit Defender, Kingston, Wiley Publishing, BestBuy.
• Marketing lead for the launch of the channel partner marketing program. Created system and processes to support partner onboarding, co-marketing activities and materials including websites, eDM, videos, e-papers, brochures and compelling content pieces.
• Marketing lead on the launch of the SOS Online backup iPhone app and website.
• Roles & Responsibilities:
• Build, launch and measure awareness and demand generation marketing campaigns worldwide with a key focus on the US market.
• Develop key thought leadership content whitepapers and eBooks to position SOS as a leader in the space.
• Coordinated and managed website overhaul and search engine optimization which saw an increase in traffic and ranking.
• In-charge of managing and updating overall corporate branding, positioning and marketing communication collaterals.
• Coordinate joint-marketing and PR with major partners such as Bit Defender, Kingston, Wiley Publishing.
• Primary PR contact person. Coordinate the creation of company news and media relations.
• Creation of key pitch materials for major sales opportunity along with the Inside Sales Reps.

Jul 2006 – Oct 2007 · 1 yr 3 mos · Kathmandu, Bāgmatī, Nepal

• Key Achievement:
• Lead the branding, packaging, positioning and launch of Jamapache - the signature product line from Wild Earth.
• Improved communication and management of my key account to stabilise and improve revenue generation.
• Roles & Responsibilities:
• In charge of managing the key business account I.e. Chi Spa of the Shangri-La Hotel Group worldwide.
• Conceptualize, creative direction and production of marketing/sales collaterals.
• Created and managed the corporate identity for Wild Earth.
• Copywriting for SEO, website, press releases, product labels and catalogues.
• Liaison with International spa magazines plus local publication for publicity such as Spa Asia, Vogue.

Jan 2005 – Jan 2007 · 2 yrs · Kathmandu

• Primarily involved in setting up the sales & marketing department and overseeing its development
• Developing a clear sense of the company brand to formulate sales and marketing plans.
• Formulation of sales targets and sales presentation to acquire clients.
• Client acquisition locally and internationally (outsourcing) and servicing them.

Jun 2004 – Aug 2005 · 1 yr 2 mos · Singapore

• Creation of integrated experiential events that respond to clients event/communication objectives
• Key responsibility in events costing/budgeting, events programming, co-ordination, direction and execution of events such as product launches, press conferences, awards ceremonies, concerts, roadshows and themed events.
• Business Development using sales/creative pitch and proposals

Jan 2004 – Jan 2005 · 1 yr

• Regular servicing of key clients and taking brief for projects.
• Prospecting of Potential Clients from networking and cold calling
• Creative conceptualization of ads and other co-laterals after client brief.
• Conceptualization of Brand and Marketing Strategies for clients

Jan 2003 – Jan 2004 · 1 yr

• Advertisement & Promotions Management
• Lead creation of club/pubs monthly advertisements published on various Medias from creative direction to content management to production ready.
• Source for new creative media to maximize viewer ship (publicity) and Investment.
• Liaising with strategic partners (suppliers, Credit Cards) for cross/partnership marketing
• Maximize publicity of promotions so that customers are aware of it (Plasma Screens, e-mailers, Posters, tent cards, utilization of partner’s publicity vehicle and other Co laterals)
• Creation of Customer reward/ loyalty programs
• Database Management/Marketing
• Update and upkeep of company’s (clubs) customer database (CRMS) of 10K records
• Creation of E-mailers and email blasting to database members
• SMS blasting to database members on various events
• Database Marketing and report generation for analysis.