Archie Gupta

CEO

Delhi, India11 yrs 7 mos experience

Key Highlights

Proven expertise in brand strategy and management.
Strong background in online and offline sales.
Experienced in PnL ownership and cash flow management.

Stackforce AI infers this person is a Brand Strategy and Marketing expert in the B2C sector.

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Skills

Core Skills

Brand StrategyBrand ManagementSalesBusiness StrategyCustomer AcquisitionDigital Strategy

Other Skills

Product BrandingBranding & IdentityConsumer BrandingMarketingInventory ManagementAnalytical SkillsBusiness PlanningTeam ManagementAdvertising SalesMicrosoft ExcelSales ManagementSales StrategySales & MarketingMarketing StrategyBusiness Development

Experience

11 yrs 7 mos

Total Experience

2 yrs 3 mos

Average Tenure

6 mos

Current Experience

Goat brand labs

Head of Brand

Oct 2025 – Present · 6 mos

Brand Strategy & Marketing/ NPD & EPD / PnL owner/ Sales Head/ Cashflow Management

Brand StrategyProduct BrandingBrand ManagementBranding & IdentityConsumer Branding

Honasa consumer ltd.

General Manager-Online Sales

May 2025 – Mar 2026 · 10 mos

The good glamm group

2 roles

Director-Ecommerce

Aug 2024 – Jul 2025 · 11 mos · Delhi, India · Hybrid

Channel Head- Marketplaces

Mar 2023 – Aug 2024 · 1 yr 5 mos · Delhi, India · Hybrid

SalesBusiness StrategyMarketingInventory ManagementCustomer AcquisitionAnalytical Skills+3

Myglamm

Head Of Ecommerce

Feb 2021 – Mar 2023 · 2 yrs 1 mo · Delhi, India

Customer AcquisitionAnalytical SkillsDigital Strategy

Colorbar usa

Ecommerce Manager

Jun 2017 – Jan 2021 · 3 yrs 7 mos · New Delhi Area, India

Accountable for driving E-Commerce business from different portals both beauty verticals and horizontals like Nykaa, Amazon,Myntra etc
Responsible for international expansion in US, UK, Middle East , Mexico and other countries.
Managing channel’s P&L and responsible for managing the profitability.
Working Capital Management-Ensuring regular flow of working capital by continuous follow-ups with different functional departments like Finance, Supply chain, etc.
Marketing: Campaign Planning and Executions within the provided budget
Trade promotions, GWPs and PWPs
Content and Visibility
Managing online branding, communications and campaigns through the client's website
Tracking and evaluating the effectiveness of the campaigns
Other Channel Promotional Campaigns
Drive hygiene levels like title optimization, keywords & reviews to drive sales
Supporting and Overseeing Operations
Cataloging
Supply Chain Management

Paytm

Key Account Manager

Jul 2014 – May 2017 · 2 yrs 10 mos · Noida Area, India

Driving business relations with brand / Supplier/ distributors & key vendors for direct sourcing and co-promotions & managing their accounts.
Responsible for market research on price data, product movement, competition pricing, product bundling, etc.
Setup the category processes in line with defined strategy: brand selection, sourcing, cataloging, supply chain etc.
Growing sales, selection (availability), vendor fill rates, credit period, profit margin, inventory - utilization & conversion rates.
Reducing out of stock cancellations and breaches of procurement timelines and customer returns.
Working with internal teams – procurement, logistics, customer service and operations to drive customer satisfaction.
Develop long-term strategies to offer customer-centric delivery options, ensure quality onsite customer experience and overall service from the time of order placement till delivery.