Krysten Conner

Co-Founder

Dallas, Texas, United States10 yrs 11 mos experience
Highly Stable

Key Highlights

  • Achieved 14X territory expectations.
  • Coached clients to close multi-million dollar deals.
  • Recognized as a top performer in multiple roles.
Stackforce AI infers this person is a SaaS sales expert with a strong focus on enterprise-level solutions.

Contact

Skills

Core Skills

SalesCoachingTraining

Other Skills

Sales and MarketingLeadershipAccount ManagementStrategyBusiness DevelopmentCustomer Relationship Management (CRM)InsuranceProperty & Casualty InsuranceCommercial InsuranceVolunteeringCustomer SatisfactionAnalysisProfessional LiabilitySolution SellingDirect Sales

About

You’re not trying to “hit quota.” You’re trying to become the kind of seller who can repeat top performance across territory changes, market shifts, and new quarters. Not with luck. Not with late-quarter heroics. With a *system*. Most AEs can have a great quarter. Consistent top performers have a way of operating that creates sustainable, repeatable results. That’s what I teach. I spent 12 years selling Enterprise deals at Salesforce, Tableau, and Outreach. I eventually broke records, 14X’d territory expectations, and ran a 47.6% win rate. But I didn't start that way. The biggest shift I made wasn’t a new script or a new tech stack. It was learning how to sell like a top performer actually sells: ✅Reduce confusion (connect the dots, make WIIFM obvious, reduce friction) ✅Run discovery that’s **direct and tactful** ✅Multi-thread early and build real champions ✅Win the 95% of the sales cycle that happens between meetings ✅Act like a **Sherpa**: guide the buying journey so your buyer never has to guess what’s next If you’re a rep who’s already performing and you’re thinking: “I don’t want to be a one-hit wonder.” “I want to be on the leaderboard… consistently.” “I want make my process sustainable, so my results are sustainable.” I'm your person. Here’s what clients say after working together: 👉 “I closed a $2.66M ARR enterprise deal after 26 months of work, and Krysten's coaching was critical in helping get it across the line." 👉 "I set an ambitious goal when I started: hit at least 200% of quota in my first full quarter. Working with Krysten helped me turn that goal into reality. I hit 225% and closed the largest deal ever won by a new rep." 👉 "Wanted to thank you and let you know I closed my biggest deal ever in December, $2.2mil TCV, 3 year agreement. We were stuck at one stage with a start date that would have caused the deal to slip from Q4 to Q1, I used your COI principles and in-particular a visual graph that showed what the actual cost was of starting now -vs- later. Ended up getting it done 🤩 Thank you!!" You don’t need another sales theory. You need someone who’s been in your shoes - and knows how to win big deals now. Let’s work together: krystenconner.com 🟢 I offer 1:1 & group coaching for reps (and team workshops) for sellers who want to win bigger, faster, and more often. Browse client wins here: https://www.linkedin.com/in/krystenconner/details/recommendations/ 💫"We pay for every lesson with either time or money. And we use the currency we value least." -Alex Hormozi

Experience

10 yrs 11 mos
Total Experience
2 yrs 2 mos
Average Tenure
2 yrs 2 mos
Current Experience

Outbound squad

Coach

Mar 2024Present · 2 yrs 2 mos · Remote

  • Helping you pack your pipeline with qualified meetings. Especially those shiny new logos.
SalesCoaching

Pclub.io

Course Author: Multi-Threading Masterclass

Nov 2023Present · 2 yrs 6 mos

  • Multi-thread Your Way to 34% Higher Win Rates
  • Access multiple Decision Makers faster with proven templates & approaches
  • Expand your footprint and get "high and wide" access to multiple influencers in your top deals.
  • Sign up for the Multi-threading Masterclass here!
SalesTrainingCoaching

Krystenconner.com

I help AEs win 6-7 figure deals to overachieve quota & maximize their income

Jan 2022Present · 4 yrs 4 mos · Dallas, Texas, United States

  • > Pressure to hit your number got you lying awake at 2:41am?
  • > Stressing over deals that are ghosting or slipping?
  • > Burned out & feeling major anxiety?
  • Empowering tech sellers to close more complex deals is what drives me.
  • I spent 12 years in Enterprise sales as an Account Executive with multi-billion dollar tech companies like Salesforce, Tableau and Outreach. Along the way, I blew past performance goals in multiple roles. Doing 14X what anyone had done in my territory, being #1 in new logo acquisition, and achieving a 47.6% win rate.
  • It wasn't always like that, though.
  • Early on, I couldn’t confidently qualify deals in or out quickly. I wasted lots of time on deals that didn't turn out to be real. My discovery felt haphazard, and I struggled to get prospects to go in depth or quantify their pain.
  • My first sales cycles were some of the longest on the team. Deals frequently slipped, and I got ghosted a lot. All which I felt powerless to change. I was always waiting for the customer. I didn’t know how to lead so buyers wanted to follow.
  • You might relate to feeling like I did: burnt out, anxious, and like you don't belong in sales. The sad part is feeling behind, scattered, and overwhelmed has become the new norm.
  • It took me over 10 years to gain the confidence, knowledge and skills that I needed to be a consistent top performer.
  • My mission is to ensure you get there faster - by sharing what I’ve discovered throughout my 12-year career.
  • My content and training has been featured by:
  • > pclub / Chris Orlob
  • > 30 Minutes to President's Club
  • > Kevin Dorsey / Live Better, Sell Better
  • > Sell Better / Daily Sales Show
  • > Outbound Squad
  • > Challenger
  • > Vidyard
  • > RepVue
  • Here’s what my clients say: https://www.linkedin.com/in/krystenconner/details/recommendations/
  • > Sign up for my newsletter for weekly coaching in your inbox: krystenconner.com
  • > Schedule a consult here: https://scheduler.zoom.us/krysten_conner/coaching-consult
Sales and MarketingLeadershipAccount ManagementTrainingStrategySales+3

Outreach

Enterprise Account Executive

Jan 2020Jan 2022 · 2 yrs · Austin, Texas Metropolitan Area

  • Hustle + grit, being a decent human, and helping clients get what they needed were my 'few & vital'.
  • Which led to these results:
  • #1 on my team and #3 in all of Enterprise for New Logo acquisition
  • 711.21% YoY ARR growth in my book - all New Logo
  • Top 3 rep in East region for new ARR, with 47.6% win rate
  • Outreach is like Amazon for sales activities. Makes everything about it faster & easier, more trackable, and you get better info for better decisions. Frees you from mundane work. So you can do revenue generating work.
  • But don't take our word for it. Adobe, Tableau, Zoom and 5,000+ other clients get extraordinary results with Outreach's system of action. Salesforce, Microsoft and SAP have all invested millions in Outreach.
  • Honeywell, Cisco and SAP drive predictable and measurable growth, increase efficiency + effectiveness of all customer-facing teams, and improve visibility into sales activity and performance with Outreach.
SalesAccount ManagementCustomer Relationship Management (CRM)

Tableau software

Enterprise Accounts, Financial Services

Jan 2018Jan 2020 · 2 yrs · Austin, Texas Area

  • How do you actually accomplish digital transformation, in real life? How have others built a data culture? What have they gained as a result of all that time and effort?
  • Working with clients to answer these questions helped me achieve:
  • 137.73% YoY growth in my book - this put me in the Top 7%; #5 out of 63 reps
  • 145.36% of Services quota; #22 out of 63
  • 41% partner attachment (sales is a Team Sport)
  • The honor of presenting to my peers on Prospecting at GSKO 2020
SalesAccount ManagementCustomer Relationship Management (CRM)

Powerschool

Strategic Accounts

Jun 2017Nov 2018 · 1 yr 5 mos · Kansas City, Missouri Area

  • PowerSchool creates tech that makes it easier, faster, and more cost-effective for schools to find and
  • keep great teachers. As a former teacher, this was a purpose close to my heart.
  • In this role, I worked with large school districts and associations (5,000 - 50,000 employees) across
  • 5 states. This included all stages of the sales cycle: market development, new business sales and
  • expansions.
  • Truly partnering with the districts I served allowed me to achieve an average of 127% of my revenue goals every quarter.
  • This partnership approach also helped me do 14X what prior reps had done in the same geographic territory.
  • Over 61% of my clients had never worked with us before. Earning their trust was an honor.
SalesAccount Management

Haas & wilkerson insurance

2 roles

Strategic Account Executive (Field)

Jan 2016Jan 2017 · 1 yr

  • Haas & Wilkerson is one of the nation's largest privately held insurance brokers. I worked as a Risk Consultant partner for high attendance entertainment events across the country.
  • Created Challenger Sale strategy for National Accounts division (slide deck below)
  • Sales and Business development for National Accounts division, both for-profit and nonprofit
  • Strategic Sales Partnerships project team

Business Unit Manager - Select Accounts

Jan 2015Jan 2016 · 1 yr

  • My clients were all small/medium businesses and nonprofits, run by folks driven to pursue their dreams, passions and callings. It was a thrill to develop creative solutions for their organizations.
  • While the numbers alone can never tell the whole story, they do help quantify impact:
  • Sales, new business development and client retention, as well as growth and operations strategies for our agency’s fastest growing unit (growth rate of 21% during my tenure)
  • Created improved work processes that cleared 5 months of backlog within 8 weeks
  • Introduced pilot program that increased efficiency of analysis process by 48%
SalesBusiness Development

Hello alice

Founder - Member of Fall 2016 Founders Cohort

Jan 2016Jan 2017 · 1 yr

  • Super pumped about getting my side hustle accepted into this national accelerator. Circular Board was the Start-Up Accelerator that launched Hello Alice.

Education

William Jewell College

Bachelor of Arts (B.A.) — History and Education

Blue Valley High School

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